LEAN UX
Cross-functional product design
Frederik Vannieuwenhuyse @vfrederik
https://technology1unplugged.wordpress.com/
Lean UX book: http://www.leanuxbook.com
LEAN UX
Applying Lean Principles to Improve User Experience
Book by Jeff Gothelf and Josh Seiden
Go to http://www.leanuxbook.com and buy the book!
Materials about Lean UX in this slide-deck are attributed to the authors of this book.
The Lean Series
Lean UX book: http://www.leanuxbook.com
“Documents don’t solve customer’s problems.”
(and working software)
“Good products do.”
“Don’t design (don’t build) stuff people don’t use”
Lean UX book: http://www.leanuxbook.comhttp://www.lwk.dk/MugMouse/Mugmluse_content.html
Lean UX book: http://www.leanuxbook.com
Lean UX book: http://www.leanuxbook.com
Lean UX book: http://www.leanuxbook.comhttp://www.stefangolling.de/wp-content/uploads/2014/07/BDUF_vs_MVP-1170x716.png
Lean UX book: http://www.leanuxbook.com
http://erply.com/case-study-how-you-can-copy-nordstroms-secrets-to-massive-retail-success/
https://www.shopify.com/blog/15517012-how-nordstrom-made-its-brand-synonymous-with-customer-service-and-how-you-can-too
LEAN UX
https://www.youtube.com/watch?v=szr0ezLyQHY
@vfrederik
Lean UX book: http://www.leanuxbook.com
• a mindset
• a process change for UI, UX, VD
• a way of thinking about managing software
LEAN UX
Lean UX book: http://www.leanuxbook.com
• apply lean principles to improve User eXperience
• how to best meet customer and business needs
• expose product risk early
• progress more quickly, more efficiently
• build valuable products and service
LEAN UX goals
Lean UX book: http://www.leanuxbook.com
• Given: a problem statement
• Workshop goal:
1. Who is the user?
2. State the desired outcome(s)
3. Define a feature
4. Write hypothesis
5. Create an experiment
LEAN UX workshop
Lean UX book: http://www.leanuxbook.com
LEAN UX workshop
Select a problem statement!
@vfrederik
Lean UX book: http://www.leanuxbook.com
LEAN UX
• cross-functional teams having shared understanding
• validated hypotheses
• solve the right problem
• externalise / visualise ideas early and often
• small tests and measure outcome
• continuous learning, continuous end-user feedback
principles
Lean UX book: http://www.leanuxbook.com
• [Our service/product] was designed to achieve [goals].
• We have observed that the service/product isn’t meeting [these goals], which is causing [this adverse effect] to our business.
• How might we improve [service/product] so that our customers are more successful based on [these measurable criteria]?
Thinking by Yamini Ahluwalia from the Noun Project
THINK: problem statement
Lean UX book: http://www.leanuxbook.com
THINK: problem statement
Example• Our hotel website / mobile app was designed to
rent hotel rooms to travellers. We offer the lowest room price possible.
• We have observed that only 1% of the total number of visitors booked a hotel room the last 3 months.
• How might we improve our website / mobile app so that 10% more visitors are converted to booking a hotel room?
Lean UX book: http://www.leanuxbook.com
• Business assumptions
• Our main value proposition: cheap hotel room prices
• Our customer will find us online via search engines or advertisements
• User assumptions
• Everyone books hotel rooms online
• The hotel website targets people going on holidays
• The hotel website should be simple to use
• The most important feature is the “1 click booking”
THINK: assumptionsExa
mple
Lean UX book: http://www.leanuxbook.com
LEAN UX workshop
Study your problem statement
&
List assumptions
Lean UX book: http://www.leanuxbook.com
THINK: outcomeExa
mple• Who is the user?
• Leisure travellers
• Business travellers
• Desired outcome
• 10% more leisure visitors are converted to booking a hotel room
• 5% more business visitors are converted to booking a hotel room
Lean UX book: http://www.leanuxbook.com
THINK: proto-personas
http://www.anthonycreyes.com/wp-content/uploads/2014/10/Persona.jpeg
Lean UX book: http://www.leanuxbook.com
• Given: a problem statement
• Workshop goal:
1. Who is the user?
2. State the desired outcome(s)
3. Define a feature
4. Write hypothesis
5. Create an experiment
LEAN UX workshop
Lean UX book: http://www.leanuxbook.com
THINK: hypotheses
We believe that [FEATURE]
for [PERSONAS]
will achieve [OUTCOME]
validated by [MEASUREMENTS / FEEDBACK].
Lean UX book: http://www.leanuxbook.com
THINK: hypothesesWe believe that adding hotel room images on the booking page
for Mary (= a site visitor)
will achieve more customer conversions
validated by a 10% increase in customers who review hotel images who next proceed to book within 48 hours.
Example
Lean UX book: http://www.leanuxbook.com
THINK: hypothesesWe believe that increasing the number and the size of the hotel images on the booking page
for Mary (= a site visitor)
will achieve more customer conversions
validated by a 10% increase in customers who review hotel images who next proceed to book within 48 hours.
Example
FeaturePersonas Outcome
Measurement
Lean UX book: http://www.leanuxbook.com
• Given: a problem statement
• Workshop goal:
1. Who is the user?
2. State the desired outcome(s)
3. Define a feature
4. Write hypothesis
5. Create an experiment
LEAN UX workshop
Lean UX book: http://www.leanuxbook.com
• Given: a problem statement
• Workshop goal:
1. Who is the user?
2. State the desired outcome(s)
3. Define a feature
4. Write hypothesis
5. Create an experiment
LEAN UX workshop
Lean UX book: http://www.leanuxbook.com
THINK: hypotheses
We believe that [FEATURE]
for [PERSONAS]
will achieve [OUTCOME]
validated by [MEASUREMENTS / FEEDBACK].
Lean UX book: http://www.leanuxbook.com
MAKE: collaborative design
palette by Nathan Driskell from the Noun Project
• whole team
• collaborative sketching
• democratic design
• sketch solution of a hypothesis
• design studio / design charrettehttp://1.bp.blogspot.com/-x5B2mm553d4/TrB_TPnWHQI/AAAAAAAAQaA/g1hrWdUu0Ik/s1600/Screen+Shot+2011-11-01+at+4.22.00+PM.png
MAKE: collaborative sketching
Lean UX book: http://www.leanuxbook.com
MAKE: MVP• An MVP is not a minimal product, it is
a strategy and process directed toward making and selling a product to customers.
• It is an iterative process of idea generation, prototyping, presentation, data collection, analysis and learning.
• One seeks to minimise the total time spent on an iteration. The process is iterated until a desirable product/market fit is obtained, or until the product is deemed to be non-viable.
https://en.wikipedia.org/wiki/Minimum_viable_product Hammer by Nathan Driskell from the Noun Project
Lean UX book: http://www.leanuxbook.com
MAKE: experiments• prototypes
• Lo-Fi
• Hi-Fi
• non-prototypes
• landing page
• fake door
• concierge (Wizard of Oz)
Lean UX book: http://www.leanuxbook.com
• Given: a problem statement
• Workshop goal:
1. Who is the user?
2. State the desired outcome(s)
3. Define a feature
4. Write hypothesis
5. Create an experiment
LEAN UX workshop
Lean UX book: http://www.leanuxbook.com
MAKE: experiments
Paper prototyping example:
https://youtu.be/DZIVzkQZ_PQ
Lean UX book: http://www.leanuxbook.com
• “continuous” discovery
• “test everything” policy
• weekly user tests
• interviews (in pairs), show and tell
• whole team
• discover “latent” needs (underlying pain-points)
CHECK: collaborative research & discovery
Lean UX book: http://www.leanuxbook.comhttp://i.ytimg.com/vi/a-J_SwmMJyo/maxresdefault.jpg
CHECK: collaborative research & discovery
Steve Blank
Staggered sprints
Slide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides
Slide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides
Sprints
Lean UX book: http://www.leanuxbook.com
Build - Measure - Learn
Slide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides
Lean UX book: http://www.leanuxbook.com
Experiment story UX debt
Backlog
@romanpichler
Lean UX book: http://www.leanuxbook.com
• Lean UX process, goals and principles
• Differences with traditional UX processes
• THINK: problem statements and assumptions
• THINK: proto-personas
• THINK: output, outcomes and impact
• THINK: hypotheses
• MAKE: collaborative design, sketching
• MAKE: experiments, prototypes, styleguides
• CHECK: collaborative discovery, user tests, interviewing
• CHECK: process research feedback
• Agile (Scrum) and Lean UX
• Lean product management
• Experiment Kanban
• Dimensional planning
• Organisational change
LEAN UX full day workshop
Lean UX book: http://www.leanuxbook.com
Experiment KanbanBacklog
4Build
2Measure
1Learn
2
Hypotheses
Unvalidated assumptions
Options
@Okaloa
Lean UX book: http://www.leanuxbook.com
# dimensions
https://upload.wikimedia.org/wikipedia/commons/6/64/DirtRoadByAmiltonReis.jpg http://milaspage.com/wp-content/uploads/2011/08/cobblestone-road-old-montreal.jpg
http://www.site-kconstructionzone.com/wp-content/uploads/2010/04/LAMS10-1024x768.jpg http://www.autoguide.com/auto-news/wp-content/uploads/2012/07/autobahn.jpg
LEAN UX
Cross-functional product design
Frederik Vannieuwenhuyse @vfrederik
https://technology1unplugged.wordpress.com/
THE END
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