#samsung

Age of ContextMobile, Sensors, Data & Future of Privacy

Robert Scoble and Shel Israel

SensorsForce #1

WearablesForce #2

LocationForce #3

SocialForce #4

DataForce #5

Contextit’s all about the

ContextWhat does it mean?

Products will be highly personalized.Yes, you will be tracked, but catered to.

ContextWhat does it mean?

New anticipatory services and products. Google Now is here already, more are coming.

ContextImpact on business?

You will be able to see everything.Über and GE’s “Industrial Internet.”

ContextImpact on business?

You will have deep insights into your customer.

ContextImpact on business?

It’s Pinpoint Marketing. 2% to 75%. Vintank geofence. Contextual Cheerios. At the door.

ContextThe Hardware Side

Bluetooth Smart Beacons …and more

Context means: better transportation.Black box. Thief stopping. Self driving. Safer. Automatic.

#israel

Context is health.Better living through sensors.

Context means:New urbanist

#israel

Contextual Privacy?How to gain trust “over the freaky line.”

Robert Scoblefacebook.com/RobertScoble

Shel Israelfacebook.com/Shel.Israel