Affiliate Marketing Survey Report 2008

Linus Gregoriadis, Head of ResearchE-consultancy.com

Email: linus@e-consultancy.com Website: www.e-consultancy.com

Overview• Methodology• Findings

– Budget & Sales– Resourcing & Communication– Effectiveness & Measurement– Challenges

• Conclusions• Questions

Methodology

• Online survey in July 2008• Similar to 2007 survey• More than 250 merchants

– 150 agencies

• Best-represented sectors: – Retail, financial services and travel

• 78% of merchants UK-based

Budget & Sales

Affiliate marketing – still driving good volume but less than 2007

How much volume do the following channels drive for your business?

How much volume do the following channels drive for your business?

Decline in proportion of budget going to affiliate marketing – and a decline in proportion of online sales

What proportion of your online budget is spent on affiliate marketing?

What proportion of your online sales come through the affiliate marketing channel?

How many affiliates drive the vast majority of sales for your business?

Number of affiliates driving 80% of your sales or sign-ups

To what extent are the following types of affiliates contributing to your sales / sign-ups?

Resourcing & communication

Do you have resources dedicated to your affiliate marketing?

The communication lines still aren’t always open …

How would you describe your level of communication with affiliates? (merchants)

How would you describe your level of communication with affiliates? (agencies)

Effectiveness

The good news is that affiliate marketing is still seen as highly cost-effective …

How cost-effective are the following channels for driving customer acquisition?

Measurement

Do you de-dupe sales across the different marketing channels?

How do you decide which channel or affiliate should be credited with a sale or a sign-up?

Challenges

What are the barriers to successful affiliate marketing … and why are companies investing less?

What are the biggest barriers preventing your organisation from being more successful at affiliate marketing?

Questions?