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Affiliate Marketing for Apps
David [email protected]
#Door64Mobile@davidvmc
What is Affiliate Marketing?
Merchants pay Publishers for
referring Customers
Types of Merchants
EcommerceSubscriptions
Email List BuildersBusiness to Business
App Developers
Types of Publishers
WebmastersEmail Broadcasters
ArbitragersPartnersBloggers
App Developers
An Affiliate Platform is software used to
track & reward referrals
Affiliate Program Platforms
Home GrownServer Software
Software-as-a-ServiceAffiliate Networks
Home GrownServer Software
Software-as-a-ServiceAffiliate Networks
OS Network
Mobile Affiliate Platforms
Limited control and visibility on where and how your ads appear
1. Blind affiliate networks
Limited control and visibility, but on better properties
2. Premium blind networks
No control over affiliate approvalsNo special commissionsNo action commissions
Exposed to all apps, music, etc.
3. iTunes / App Store
goo.gl/49QFT
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4. Google Play
Things are pretty bad
for app developers
What’s the main problem with these
solutions?
You can’t start a relationship with your
affiliates
Relationships are the key to affiliate marketing
Enter The 2013 Revolution in App Affiliate Marketing
Integrated app analytics and affiliate platform
The backstory
Two main functions
Track ActionsShow Attribution
App AnalyticsOrganic installsTrack unlimited eventsDetermine LTV & ARPU
Rich MetricsOpensClosesUpdatesPurchasesPage ViewsIn-app events
The REAL power of analytics is attribution
Attribution is knowing what drives revenue
Sources of TrafficCampaigns
Individual AdsSpecific Tweets / FB Posts
Affiliates & CustomersAnything that can contain a link
What is this wizardry?1. Customer clicks a special link
2. Unique device ID in link or “device fingerprint”
3. Customer installs app
4. HasOffers SDK in your app passes data back to the tracking servers
The cool new thing you can do with your fancy attribution
tracking
WebmastersEmail Broadcasters
ArbitragersPartnersBloggers
App Developers
Pay these guys
InstallsList Subscriptions
ReferralsIn-App Purchases
Ad ViewsAd Taps
Recurring Revenue
For referring customers who do this stuff
Using these tools
Oh yeah, Flurry
They also track attribution!
flurry.com/flurry-user-acquisition-analytics.html
Use the Flurry API to write transactions into many other
affiliate platforms
You’re responsible for your own integration
You’ll be one of the first
For good and bad
App analytics let’s you see what is happening in your app
Attribution allows you to see who drives customers, events
and revenue
Affiliate Marketing is rewarding partners for driving
that revenue
David [email protected]
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