Aerial Expeditions
By. Levon Arzumanyan, Asif Din, Wendelyn Ramos,
Andrew Rayment, and Daniel Wong
Mission and Product Objectives
S.W.O.T AnalysisStrengths
• Unique service, not available for anyone else
• Ability to charge less that our competitor
• Promotion of outdoors, for the health-oriented public
Weaknesses• Expensive to operate
• Our target market is only a small portion of the total population
• Our service might be perceived as dangerous or only for the physically fit
Opportunities
• Strategic alliances with local equipment stores
• Relatively new idea
Threats
• Our only competitor that does something slightly different, Helijet
• Because it’s a new idea, it’s not very popular
Target Market
Segments Age Range
Generation X (main focus) 37-45Baby Boomers 46-65Generation Y 16-36
Marketing Objectives Relative to Target Market
Product Strategy- Product Description
What?How?Where?Branding?
Distribution Strategy
Pricing Strategy
Maximizing current profits
Cost-plus Pricing
Target Pricing
Long Run profits
Promotional Strategy - Advertising
Bell Media Radio StationsNewspaper AdvertisementsTV Commercial
Promotional Strategy- Direct Response
Request more informationWebsite or phone number
Contest on website
Promotional Strategy- Sales Promotion Timeline
Some passes can be
obtained
Coupons and Passes
readily available
What about Personal Selling and
Public Relations?
Target Revenue~7500 guests for the first year
Budgeting for 2000 per quarter
Budgeting for $1.5 to $2 million in sales
Budget
Evaluation and Control
Thank You for Listening!
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