Advanced Keyword Research
Generate Seed Lists & Categories
Phase #1
Step 1: Learn About the Industry
● sales presentations● business plan● marketing plan● trade magazines● real customers
kissinsights.com
Create surveys for visitors
Step 2: Expand on The Ideas You've Acquired
Popularly Searched PhrasesAdd to your list
Use Broad Match for Ideas
adwords.google.com/keywordtoolDrop your list in here
Exact Match to Find Highest Demand
adwords.google.com/keywordtool
Filter Relevant Keywords
keep filtered keywords in a seperate sheet
Step 3: Investigate What's Working
http://sroi.us/investigate
Put these back in your main list too
http://sroi.us/investigate
Look for Insights
Any Opprotunities?
High search volume + Medium Ranking = Opportunity!
Finished Product (so far)
Create Sub Categorization
Phase #2
More Research!
● Demographics● Interests and Reading Levels● Research Cycle● Searcher/ Keyword Intent● Seasonality● Up/ Down Trending
advertising.microsoft.com/search-advertising/advertising-intelligence
Average of all Age Groups
Step 1: Demographics
http://clues.yahoo.com/analysis
Step 2: Interests
https://www.google.com/adplanner/#audienceSearch
https://www.google.com/adplanner/#audienceSearch
Step 3: Reading Levels
Step 4: Seasonality & Trendingonline accounting software
accounting software
http://sroi.us/insights
Step 5: Customer Research Cycles
http://sroi.us/zero
Step 6: Keyword/ Searcher Intent
● Navigational - the intent of surfing directly to a specific website
● Informational - the information itself is the goal
● Commercial - not directly transactional but they're not purely informational either
● Transactional - Taking action by signing up, buying, etc.
●Meta - almost information, but it's more browsing/ searching information... about information
http://sroi.us/intent
Research Cycle + Intent = Categories
Test, Test, Test
Phase #3
Step 1: Organization is Key
● Use categories for campaigns● Use intent for Adgroups
Step 3: Keyword ROI
mmmmm... data
Choose Carefully
Phase #4
Keyword Difficulty accounting software
Step 1: Info Arch for Head Terms
Step 2: Blog for the Long Tail
Use the Adwords See Search Terms Report to help choose which variation of long tail phrases to target
What Else?
Can you think of something useful to add to the process?
FREE PRIZE! ...http://sroi.us/75