King of the Hill:
9CLOUDS.COM/DD22 / @9CLOUDS
FORTUNE FAVORS THE BOLD
9CLOUDS.COM/DD22 / @9CLOUDS
6%
of time spent on mobile
of all time spent on mobile 20%Source: US ComScore data, Media Metrix June 2015 People spend1 in 5 mobile minutes on Facebookand Instagram.
9CLOUDS.COM/DD22 / @9CLOUDS
of time spent on mobile
of all time spent on mobile 20%Source: 2014 Bureau of Labor Statistics
18 min25 min70 min
50 minutes day spent on FBWhat Americans Do All Day
9CLOUDS.COM/DD22 / @9CLOUDS ~ hour a day on fb24% of car buyers use facebook / 66% of car buyers click ads /
WE ARE WEIRD
9CLOUDS.COM/DD22 / @9CLOUDS Section title: Niche
WE ARE WEIRD
9CLOUDS.COM/DD22 / @9CLOUDS Section title: Niche
WE ARE WEIRD BEARD
9CLOUDS.COM/DD22 / @9CLOUDS Section title: Niche
-Book lover-Farm girl-Drives Chevy Impala that is over 3 years old-Good credit, wants compact-Twins fan-Dad and frequent traveler-Drives Subaru-Good credit, wants good MPG and room for kids-Photographer-Dad and Game of Thrones fanatic-Drives Dodge Avenger-Good credit, wants sports car but needs a van
9CLOUDS.COM/DD22 / @9CLOUDS
ATTENTION + DATAFacebook | Instagram | Messenger | FB Network | Polk | Websites before FB | Financial Networks
9CLOUDS.COM/DD22 / @9CLOUDS Section title: Niche
FacebookMASTERYSELF MASTERYINDUSTRY MASTERY
SELF MASTERYINDUSTRY MASTERY
9CLOUDS.COM/DD22 / @9CLOUDS Lets start by talking about Self Mastery [ CLICK ]
Business Manager
SELF MASTERY
Business.Facebook.com
9CLOUDS.COM/DD22 / @9CLOUDS Blog - 12 posts
Pixel
Business ManagerSELF MASTERY
Create ad account>Tools>PixelsCopy and install code on all website pages
9CLOUDS.COM/DD22 / @9CLOUDS Ebook 1 ebook with 3 sections; link to ebook is here: http://learn.9clouds.com/hubfs/Facebook_eBook_May2016.pdf
Business ManagerPixelOffline Events
SELF MASTERY
Assets>Offline Events>Create Offline Event
9CLOUDS.COM/DD22 / @9CLOUDS Webinar - 3 sections = 3 webinars 20 min each; transcribe on speechpad; sync with hubspot; add as registrant only view
SELF MASTERY
Offline Events
ROIBusiness ManagerPixelSELF MASTERY
9CLOUDS.COM/DD22 / @9CLOUDS Course - 3 sections; 3 min per lesson; 6 video lessons per section with transcript plus 2-4 text lessons; 30 lessons total; Use teachery, add in content, add landing page adn charge; send low cost clients here
9CLOUDS.COM/DD22 / @9CLOUDS Course - 3 sections; 3 min per lesson; 6 video lessons per section with transcript plus 2-4 text lessons; 30 lessons total; Use teachery, add in content, add landing page adn charge; send low cost clients here
9CLOUDS.COM/DD22 / @9CLOUDS Course - 3 sections; 3 min per lesson; 6 video lessons per section with transcript plus 2-4 text lessons; 30 lessons total; Use teachery, add in content, add landing page adn charge; send low cost clients here
9CLOUDS.COM/DD22 / @9CLOUDS Course - 3 sections; 3 min per lesson; 6 video lessons per section with transcript plus 2-4 text lessons; 30 lessons total; Use teachery, add in content, add landing page adn charge; send low cost clients here
9CLOUDS.COM/DD22 / @9CLOUDS Course - 3 sections; 3 min per lesson; 6 video lessons per section with transcript plus 2-4 text lessons; 30 lessons total; Use teachery, add in content, add landing page adn charge; send low cost clients here
9CLOUDS.COM/DD22 / @9CLOUDS Course - 3 sections; 3 min per lesson; 6 video lessons per section with transcript plus 2-4 text lessons; 30 lessons total; Use teachery, add in content, add landing page adn charge; send low cost clients here
BE YOURSELFBE FOUNDCLICK THRU RATE (CTR)CLICKSINCREASE IN CTR
19%INCREASE IN CLICKS
74%INVENTORY IMAGESTOCK IMAGE
Source: 9clouds.com/resources
9CLOUDS.COM/DD22 / @9CLOUDS 5% increase in price = 50% increase in profit; http://www.wiley.com/WileyCDA/WileyTitle/productCd-0471690023.html
BUDGET
$ per day per 1,000 in audience% AUDIENCE .90
FOCUSED AUDIENCE
BROAD AUDIENCE
.80.70.65.60.55130705090Improvement due to focus
Source: 9 Clouds research, 2017
9CLOUDS.COM/DD22 / @9CLOUDS Being an expert means you make more: Walshe and Fearn; need to redesign. Maybe animate?
9CLOUDS.COM/DD22 / @9CLOUDS Being an expert means you make more: Walshe and Fearn; need to redesign. Maybe animate?
INDUSTRY MASTERY
GEOGRAPHIC
9CLOUDS.COM/DD22 / @9CLOUDS Case study - About the client, about their challenge, your solution
INDUSTRY MASTERY
GEOGRAPHIC
9CLOUDS.COM/DD22 / @9CLOUDS Case study - About the client, about their challenge, your solution
INDUSTRY MASTERY
DEMOGRAPHICS
GEOGRAPHIC
9CLOUDS.COM/DD22 / @9CLOUDS Research - state of automotive marketing [create questions on surveymonkey, email to list, interview clients, facebook ads to industry (with video is best)] document: http://cdn2.hubspot.net/hubfs/136465/State_of_Automotive_Marketing_2016_D6.pdf?t=1475690200322
INDUSTRY MASTERY
AUTOMOTIVE
GEOGRAPHIC
Ad Set>Behaviors>AutomotiveFacebook partners can additional Polk dataMax (90 days); In-market (180); Near-market (365)
9CLOUDS.COM/DD22 / @9CLOUDS Research - state of automotive marketing [create questions on surveymonkey, email to list, interview clients, facebook ads to industry (with video is best)] document: http://cdn2.hubspot.net/hubfs/136465/State_of_Automotive_Marketing_2016_D6.pdf?t=1475690200322
INDUSTRY MASTERY
AUTOMOTIVE
GEOGRAPHIC
9CLOUDS.COM/DD22 / @9CLOUDS Research - state of automotive marketing [create questions on surveymonkey, email to list, interview clients, facebook ads to industry (with video is best)] document: http://cdn2.hubspot.net/hubfs/136465/State_of_Automotive_Marketing_2016_D6.pdf?t=1475690200322
INDUSTRY MASTERY
FINANCIAL
AUTOMOTIVEGEOGRAPHIC
Ad set>Behaviors>Financial
9CLOUDS.COM/DD22 / @9CLOUDS Speaking - based application on industry-change (ideally) or self-mastery; pay for professional capture
INDUSTRY MASTERY
FINANCIAL
AUTOMOTIVEGEOGRAPHIC
9CLOUDS.COM/DD22 / @9CLOUDS Speaking - based application on industry-change (ideally) or self-mastery; pay for professional capture
INDUSTRY MASTERY
CRM
FINANCIALAUTOMOTIVEGEOGRAPHIC
9CLOUDS.COM/DD22 / @9CLOUDS book/articles - fancyhands to find all traditional media contacts; start top down for content submissions; book/articles - contact editor, submit links to content, pull together thread of book
INDUSTRY MASTERYINDUSTRY MASTERY
RETARGETCRM
FINANCIALAUTOMOTIVEGEOGRAPHIC
9CLOUDS.COM/DD22 / @9CLOUDS Products - use expertise to find product needs, especially making inbound more usable for the industry
BE YOURSELF
9CLOUDS.COM/DD22 / @9CLOUDS Section title: Niche
BEARD YOURSELF
9CLOUDS.COM/DD22 / @9CLOUDS Section title: Niche
-Book lover-Farm girl-Drives Chevy Impala that is over 3 years old-Good credit, wants compact-Twins fan-Dad and frequent traveler-Drives Subaru-Good credit, wants good MPG and room for kids-Photographer-Dad and Game of Thrones fanatic-Drives Dodge Avenger-Good credit, wants sports car but needs a van
9CLOUDS.COM/DD22 / @9CLOUDS
BOLD WEIRDOS
9CLOUDS.COM/DD22 / @9CLOUDS Section title: Niche
9CLOUDS.COM/DD22 / @9CLOUDS
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