Advanced Blogging for Professionals

Workshop by Ron MarshallFerndale Career Center713 East Nine Mile RoadFerndale, MI 48220248.545.0222

ferndaleschools.org/fccfacebook.com/ferndalecareercentertwitter.com/ferndalecareerlinkedin.com/in/ferndalecareercenterLinkedIn Groups: Ferndale Career Center • EmployNet

What Is Blogging?

Blogging explained from CommonCraft.com A blog is a section of a Web site – or

sometimes the entire site – created by a type of software that makes online publishing easy and facilitates discussions via comments.

Gone Live!

Clean + well-written + attractive = WIN!

Anatomy of a Blog: The Front End What your visitors see

The Back End Dashboards and tools you use to

administrate and publish!

Dashboard confessional

Validate your e-mail Log in to your dashboard

Sidebar navigation

Messages from WP (updates, etc.)

Write a post quickly

Drafts you’ve started

Stats

Comments

Linkbacks

Blog overview

You’ve got the look: Themes

Be pretty functional = pretty + functional

Plug and play: Widgets

Click and drag widgets from to the area you want them to appear.

Ready for your first post?

This is where you write your content.

Pick a strong title: keywords first, clever second

Always Save your work! Autosave will help, but … look!

Word processing buttons: Use this one to see more.

These tabs will toggle between visual (WSYWIG) and HTML code.

Categories and tags are important. They let people and software know what your content is about.

The Essentials: Know Your ABCS About Us

Who are you? What’s your and your company’s story?

Blog A running commentary on your sphere of influence. Includes

original content and insight into the output of others.

Contact Us Let your audience know where, when, and how they can

touch you.

Sitemap Users need it to get to any of your important pages in two

clicks. Robots need it to decide your site is important. You need it – period.

Resources

Tumblr.comTechnorati.comWordPress.comWordPress.orgBlogger.comProblogger.netHostgator.com

Blogsearch.google.comFeedburner.com

Bluehost.comChrisbrogan.com

Sethgodin.comLeadSwag.com

RoMaCoMa.com

Contact Us

RonMarshall twitter.com/Ron_Marshall | facebook.com/ronmarshall |

linkedin.com/in/ronmarshall | romacoma.com/openingstatements

HeatherEColeman twitter.com/HeatherEColeman | twitter.com/CareerSavvy facebook.com/HeatherEColeman | facebook.com/CareerSavvy linkedIn.com/in/HeatherEColeman | LeadSwag.com/blog

Ferndale Career Center twitter.com/ferndalecareer | facebook.com/ferndalecareercenter linkedin.com/in/ferndalecareercenter | ferndaleschools.org/fcc