XEROX DIGITAL
MARKETING STRATE
GY
ACCO MMO DAT I N
G TO T
H E AG E O
F
TH E CU S TOM
ER
Carter
Bastie
n
ADV 420
GOALS• Gain deeper customer insight• ‘Less is more’ approach for advertising• Promote positive image of brand• Increase overall customer satisfaction•Quality, long-lasting relationships with clients
• Cutting-edge mobile optimization• Identify and dominate the top markets
WEBSITE MOBILE OPTIMIZATION• Mobile-first mindset• Responsive Design• Focus on headlines•Graphics to help catch attention
• Apps and Mobile Innovations• CTA’s that redirect to Google Maps
SEARCH ENGINE OPTIMIZATION• Include popular and relevant keywords
in posting titles• Keep up with current trends in online
media• Solutions to common problems• Google Adwords
SOCIAL MEDIA• Encourage Hashtags• Personalized Promotional Products• Spread new ideas• Raise interest for new products
BLOG• Provide solutions to common
problems• Competitive advantage in SEO• Drives Traffic to Website• Turns traffic into leads• Creates future leads
SUCCESS INDICATORS• Google Analytics• Time spent on website • Communication Tests• Bounce Rate• Were targets reached with
numerical data?
Top Related