Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11
Adult-friendly Websites:Adult-friendly Websites:A “Best of the Best” ReviewA “Best of the Best” Review
©Robert E. Johnson, Ph.D. 2010©Robert E. Johnson, Ph.D. 2010
Marketing to Adult StudentsMarketing to Adult StudentsEducation Dynamics – Aslanian ConferencesEducation Dynamics – Aslanian Conferences
Chicago, IllinoisChicago, Illinois
June 3-4 , 2010June 3-4 , 2010
22Bob Johnson Consulting, LLCBob Johnson Consulting, LLC
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5 key points about anything online…5 key points about anything online…
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
People are impatientPeople are impatient
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Major reason people go to a website…Major reason people go to a website…
Complete a taskComplete a task
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The Golden Rule…The Golden Rule…
5 seconds to connect5 seconds to connect
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Easy to find academic programs…Easy to find academic programs…http://www.devry.edu/http://www.devry.edu/
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Easy to find online programs…Easy to find online programs…http://bit.ly/b5ltBnhttp://bit.ly/b5ltBn
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Easy to scan academic programs…Easy to scan academic programs…http://www.worldcampus.psu.edu/iMBA.shtmlhttp://www.worldcampus.psu.edu/iMBA.shtml
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Online transfer credit estimator…Online transfer credit estimator…http://www.iup.edu/upper.aspx?id=74017http://www.iup.edu/upper.aspx?id=74017
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Special landing pages for ads…Special landing pages for ads…http://www.cuny.edu/academics/programs/summer-in-the-city.htmlhttp://www.cuny.edu/academics/programs/summer-in-the-city.html
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Videos to tell your student stories…Videos to tell your student stories…http://www.kenan-flagler.unc.edu/programs/emba/advance/balanchttp://www.kenan-flagler.unc.edu/programs/emba/advance/balanc
e.cfme.cfm
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Online learning guide…Online learning guide…http://www.linfield.edu/dce/online-college-guide.htmlhttp://www.linfield.edu/dce/online-college-guide.html
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Positioning by price…Positioning by price…http://www.mbaregis.com/tuition-finaid.phphttp://www.mbaregis.com/tuition-finaid.php
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Easy to read payment options…Easy to read payment options…http://extended.nau.edu/PaymentOptions.aspxhttp://extended.nau.edu/PaymentOptions.aspx
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Strong social media connection…Strong social media connection…http://www.phoenix.edu/students/online_communities.htmlhttp://www.phoenix.edu/students/online_communities.html
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Encourage referrals…Encourage referrals…http://www.waldenu.edu/refer/http://www.waldenu.edu/refer/
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Easy navigation for the military…Easy navigation for the military…http://www.saintleo.edu/http://www.saintleo.edu/
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Highlight benefits for military…Highlight benefits for military…http://www.capella.edu/armed_forces/armed_forces_index.aspxhttp://www.capella.edu/armed_forces/armed_forces_index.aspx
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Keep live chat simple to start…Keep live chat simple to start…http://www.phoenix.edu/http://www.phoenix.edu/
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Easy to find inquiry form…Easy to find inquiry form…http://www.waldenu.edu/http://www.waldenu.edu/
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Easy to complete inquiry forms…Easy to complete inquiry forms…
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Send a human response…Send a human response…
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Blog from the president…Blog from the president…http://www.theother85percent.com/http://www.theother85percent.com/
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A closing point for the future…A closing point for the future…
Hint: the future is now.Hint: the future is now.
If not now… 2011.If not now… 2011.
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Plan for mobile access…Plan for mobile access…http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-
web.htmlweb.html
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Thank You!Thank You!
Bob Johnson, Ph.D.Bob Johnson, Ph.D.PresidentPresident
Bob Johnson Consulting, LLCBob Johnson Consulting, LLCMarshall, MI 49068Marshall, MI 49068
248.766.6425 248.766.6425
[email protected]@bobjohnsonconsulting.comCustomer Carewords Website Research Customer Carewords Website Research
www.bobjohnsonconsulting.comwww.bobjohnsonconsulting.com