Ads:annoyance?engagement?ex0nc0on?

@eamonncarey@mhpc

Before  we  start  -­‐  some  reality

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How  much  does  a  user  cost?  

3Source  -­‐  Fiksu  indexes

eCPM  rates  are  catastrophically  low

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In-­‐app  ads

5Source  -­‐  PlacePlay

Why?

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For  example...

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BeNer?  

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But  wait  there’s  more...

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The  elephant  in  the  room

11source:  trademob

The  element  of  fraud

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The  annoyance  factor

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Gah!  

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The  future

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WhatsApp

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The  compe00on

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Their  ethos

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How  are  they  making  money?  

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Have  we  reached  peak  adver0sing?

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What???

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78%  -­‐>  0.02%

Not  yet...

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People  don’t  hate  ads.  They  hate  bad  ads

The  best  ads  are  ones  that  don’t  feel  like  ads

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More  na0ve  formats

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Partnerships

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More  engaging  ways  to  connect

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Sponsorship

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The  future  of  adver0sing  belongs  to  those  who  engage,  not  those  who  annoy.  

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Thanks

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@eamonncareyeamonn.carey@mhpc.com