7/31/2019 ADPRAC 4: Marketing Strategy 2010
1/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
2/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
3/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
4/99
Consumer
Company Competitor
Buy me
The one with the best value wins
7/31/2019 ADPRAC 4: Marketing Strategy 2010
5/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
6/99
Energy drink market
http://rds.yahoo.com/_ylt=A9G_RqvOm41G504AI1OJzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1ghddp4bu/EXP=1183771982/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dion%252Benergy%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=175%26h=149%26imgurl=www.kimoni.com.ph%252Fsponsors%252Fion_energy.jpg%26rurl=http%253A%252F%252Fwww.kimoni.com.ph%252Ftournaments%252Ffirst_kimoni_tourn.html%26size=27.5kB%26name=ion_energy.jpg%26p=ion%2Benergy%2Bdrink%26type=jpeg%26no=3%26tt=4%26oid=84f4b22f5cced94e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rtgwm41GhsYAljCJzbkF;_ylu=X3oDMTBqZDFlYmxzBHBvcwMxNgRzZWMDc3IEdnRpZAM-/SIG=1ekgica9f/EXP=1183771824/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dlipovitan%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=400%26h=244%26imgurl=www.lipovitan.com%252FFrontLogo.gif%26rurl=http%253A%252F%252Fwww.lipovitan.com%252F%26size=13.4kB%26name=FrontLogo.gif%26p=lipovitan%2Bdrink%26type=gif%26no=16%26tt=18%26oid=308baaf08751b6ee%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RqqpmY1GlJYAcBiJzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1lhgjhaon/EXP=1183771433/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dred%252Bbull%252Bdrink%2526sp%253D1%2526fr2%253Dsp-top%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%2526ei%253DUTF-8%2526SpellState%253Dn-3181588257_q-7KO3%252FyptqlBdKgLcpY1k3wAAAA%2540%2540%26w=189%26h=150%26imgurl=www.e-turchia.com%252Fimages%252FRed_Bull_Energy_Drink.jpg%26rurl=http%253A%252F%252Fwww.e-turchia.com%252FArretrati%252FTurchia_Oggi_arretrati_2005_03_03_n08.htm%26size=10.5kB%26name=Red_Bull_Energy_Drink.jpg%26p=red%2Bbull%2Bdrink%26type=jpeg%26no=2%26tt=3,946%26oid=f5d29cd6e75b129e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rq9bmY1GZUsBCUyJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1lu72giqf/EXP=1183771355/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dbacchus%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=500%26h=378%26imgurl=static.flickr.com%252F46%252F132717503_d32bfed350_m.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F132717503%252F%26size=124.3kB%26name=132717503_d32bfed350.jpg%26p=bacchus%2Bdrink%26type=jpeg%26no=1%26tt=195%26oid=a8f9cc0c1ab66f2c%26fusr=Daniel%20Y.%20Go%26tit=Extreme%2BEnergy%2B-%2BBacchus%2BHDR%2Battempt%2B%253A%2528%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F%26ei=UTF-8%26src=p7/31/2019 ADPRAC 4: Marketing Strategy 2010
7/99
Energy drink marketPinoy
http://rds.yahoo.com/_ylt=A9G_RqvOm41G504AI1OJzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1ghddp4bu/EXP=1183771982/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dion%252Benergy%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=175%26h=149%26imgurl=www.kimoni.com.ph%252Fsponsors%252Fion_energy.jpg%26rurl=http%253A%252F%252Fwww.kimoni.com.ph%252Ftournaments%252Ffirst_kimoni_tourn.html%26size=27.5kB%26name=ion_energy.jpg%26p=ion%2Benergy%2Bdrink%26type=jpeg%26no=3%26tt=4%26oid=84f4b22f5cced94e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rtgwm41GhsYAljCJzbkF;_ylu=X3oDMTBqZDFlYmxzBHBvcwMxNgRzZWMDc3IEdnRpZAM-/SIG=1ekgica9f/EXP=1183771824/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dlipovitan%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=400%26h=244%26imgurl=www.lipovitan.com%252FFrontLogo.gif%26rurl=http%253A%252F%252Fwww.lipovitan.com%252F%26size=13.4kB%26name=FrontLogo.gif%26p=lipovitan%2Bdrink%26type=gif%26no=16%26tt=18%26oid=308baaf08751b6ee%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RqqpmY1GlJYAcBiJzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1lhgjhaon/EXP=1183771433/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dred%252Bbull%252Bdrink%2526sp%253D1%2526fr2%253Dsp-top%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%2526ei%253DUTF-8%2526SpellState%253Dn-3181588257_q-7KO3%252FyptqlBdKgLcpY1k3wAAAA%2540%2540%26w=189%26h=150%26imgurl=www.e-turchia.com%252Fimages%252FRed_Bull_Energy_Drink.jpg%26rurl=http%253A%252F%252Fwww.e-turchia.com%252FArretrati%252FTurchia_Oggi_arretrati_2005_03_03_n08.htm%26size=10.5kB%26name=Red_Bull_Energy_Drink.jpg%26p=red%2Bbull%2Bdrink%26type=jpeg%26no=2%26tt=3,946%26oid=f5d29cd6e75b129e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rq9bmY1GZUsBCUyJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1lu72giqf/EXP=1183771355/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dbacchus%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=500%26h=378%26imgurl=static.flickr.com%252F46%252F132717503_d32bfed350_m.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F132717503%252F%26size=124.3kB%26name=132717503_d32bfed350.jpg%26p=bacchus%2Bdrink%26type=jpeg%26no=1%26tt=195%26oid=a8f9cc0c1ab66f2c%26fusr=Daniel%20Y.%20Go%26tit=Extreme%2BEnergy%2B-%2BBacchus%2BHDR%2Battempt%2B%253A%2528%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F%26ei=UTF-8%26src=p7/31/2019 ADPRAC 4: Marketing Strategy 2010
8/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
9/99
Good tasteEnergy
Energy
Generic strategyNo updated differentiation
Broad market Brain
Each brand would either target a particular
market or might be attacking the samesegment
http://rds.yahoo.com/_ylt=A9G_RqvOm41G504AI1OJzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1ghddp4bu/EXP=1183771982/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dion%252Benergy%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=175%26h=149%26imgurl=www.kimoni.com.ph%252Fsponsors%252Fion_energy.jpg%26rurl=http%253A%252F%252Fwww.kimoni.com.ph%252Ftournaments%252Ffirst_kimoni_tourn.html%26size=27.5kB%26name=ion_energy.jpg%26p=ion%2Benergy%2Bdrink%26type=jpeg%26no=3%26tt=4%26oid=84f4b22f5cced94e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rtgwm41GhsYAljCJzbkF;_ylu=X3oDMTBqZDFlYmxzBHBvcwMxNgRzZWMDc3IEdnRpZAM-/SIG=1ekgica9f/EXP=1183771824/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dlipovitan%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=400%26h=244%26imgurl=www.lipovitan.com%252FFrontLogo.gif%26rurl=http%253A%252F%252Fwww.lipovitan.com%252F%26size=13.4kB%26name=FrontLogo.gif%26p=lipovitan%2Bdrink%26type=gif%26no=16%26tt=18%26oid=308baaf08751b6ee%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RqqpmY1GlJYAcBiJzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1lhgjhaon/EXP=1183771433/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dred%252Bbull%252Bdrink%2526sp%253D1%2526fr2%253Dsp-top%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%2526ei%253DUTF-8%2526SpellState%253Dn-3181588257_q-7KO3%252FyptqlBdKgLcpY1k3wAAAA%2540%2540%26w=189%26h=150%26imgurl=www.e-turchia.com%252Fimages%252FRed_Bull_Energy_Drink.jpg%26rurl=http%253A%252F%252Fwww.e-turchia.com%252FArretrati%252FTurchia_Oggi_arretrati_2005_03_03_n08.htm%26size=10.5kB%26name=Red_Bull_Energy_Drink.jpg%26p=red%2Bbull%2Bdrink%26type=jpeg%26no=2%26tt=3,946%26oid=f5d29cd6e75b129e%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rq9bmY1GZUsBCUyJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1lu72giqf/EXP=1183771355/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dbacchus%252Bdrink%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=500%26h=378%26imgurl=static.flickr.com%252F46%252F132717503_d32bfed350_m.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F132717503%252F%26size=124.3kB%26name=132717503_d32bfed350.jpg%26p=bacchus%2Bdrink%26type=jpeg%26no=1%26tt=195%26oid=a8f9cc0c1ab66f2c%26fusr=Daniel%20Y.%20Go%26tit=Extreme%2BEnergy%2B-%2BBacchus%2BHDR%2Battempt%2B%253A%2528%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fdanielygo%252F%26ei=UTF-8%26src=p7/31/2019 ADPRAC 4: Marketing Strategy 2010
10/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
11/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
12/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
13/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
14/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
15/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
16/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
17/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
18/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
19/99
Marketing Strategy
Is the process of planning and executing theconception, pricing, promotion and distribution ofideas, goods and services to create exchangesthat satisfies individual and organizationalobjectivesThe critical management process that enablesthe company to pragmatically sketch out plansand programs to achieve organizational shortterm and long term objectives through satisfaction
of needs and wants of consumers better thancompetition with constant consideration ofexternal variables.
7/31/2019 ADPRAC 4: Marketing Strategy 2010
20/99
Marketing Strategy
Is the process of planning and executing theconception, pricing, promotion and distribution ofideas, goods and services to create exchanges that satisfies individual and organizationalobjectivesThe critical management process that enablesthe company to pragmatically sketch out plansand programs to achieve organizational shortterm and long term objectives through satisfaction
of needs and wants of consumers better thancompetition with constant consideration ofexternal variables.
7/31/2019 ADPRAC 4: Marketing Strategy 2010
21/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
22/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
23/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
24/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
25/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
26/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
27/99
McDonaldsTo be the number 1hamburger chain in theworld
JollibeeTo be the number 1 fast
food chain in thePhilippines
7/31/2019 ADPRAC 4: Marketing Strategy 2010
28/99
http://rds.yahoo.com/_ylt=A9G_RtmEo41GMQoBvQuJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1hcth3cad/EXP=1183773956/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dpancake%252Bhouse%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=380%26h=173%26imgurl=www.ebuyphils.com%252FProductImages%252Fflowers_gifts%252Fpancake.jpg%26rurl=http%253A%252F%252Fwww.ebuyphils.com%252Findex.asp%253FPageAction%253DVIEWPROD%2526ProdID%253D4118%26size=44.1kB%26name=pancake.jpg%26p=pancake%2Bhouse%26type=jpeg%26no=1%26tt=9,136%26oid=7d624fd674e463a4%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rqp_pI1G3p4AQyqJzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1fk2uagl1/EXP=1183774207/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dchowking%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=143%26h=128%26imgurl=www.yonghe.com.cn%252Fimages%252Flogo%252Fchowking.jpg%26rurl=http%253A%252F%252Fwww.yonghe.com.cn%252FCompany%252FaboutUs%252Findex.asp%26size=10.4kB%26name=chowking.jpg%26p=chowking%26type=jpeg%26no=3%26tt=302%26oid=eb5ea5ba4b3b3ac2%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RtjQo41GDc0A.i2JzbkF;_ylu=X3oDMTBpaWhqZmNtBHBvcwMzBHNlYwNzcgR2dGlkAw--/SIG=1hivf10i9/EXP=1183774032/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Ddelifrance%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=168%26h=164%26imgurl=www.asiacuisine.com.sg%252Fsingchefs%252Fmain%252Fimages%252Fdelifrance_edu_trip.png%26rurl=http%253A%252F%252Fwww.asiacuisine.com.sg%252Fsingchefs%252Fmain%252Feducation_delifrance.htm%26size=3.6kB%26name=delifrance_edu_trip.png%26p=delifrance%26type=png%26no=3%26tt=703%26oid=87fedd33115a5c94%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RqwAo41G4BgB9hKJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1h0qdug3m/EXP=1183773824/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dgreenwich%252Bpizza%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=600%26h=423%26imgurl=www.dipolognon.com%252Fzamboanga%252FImage-20greenwich.jpg%26rurl=http%253A%252F%252Fwww.dipolognon.com%252Fzamboanga%252FAccommodationsRestaurants.htm%26size=40.0kB%26name=Image-20greenwich.jpg%26p=greenwich%2Bpizza%26type=jpeg%26no=1%26tt=182%26oid=63c5dd958ac55f34%26ei=UTF-8http://rds.yahoo.com/_ylt=A9gnMiTUqo1Goz0AkjqJzbkF;_ylu=X3oDMTBpc2VvdmQ2BHBvcwM3BHNlYwNzcgR2dGlkAw--/SIG=1gi2ses3p/EXP=1183775828/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Djollibee%252Blogo%252B%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=450%26h=450%26imgurl=img406.imageshack.us%252Fimg406%252F9571%252Fjollibeelogobuttonpin7cl.jpg%26rurl=http%253A%252F%252Fsuckerspeaks.blogspot.com%252F%26size=24.9kB%26name=jollibeelogobuttonpin7cl.jpg%26p=jollibee%2Blogo%26type=jpeg%26no=7%26tt=16%26oid=73d1398ee726c85e%26ei=UTF-87/31/2019 ADPRAC 4: Marketing Strategy 2010
29/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
30/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
31/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
32/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
33/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
34/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
35/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
36/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
37/99
Class C and D
7/31/2019 ADPRAC 4: Marketing Strategy 2010
38/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
39/99
Market leader
Newcomer
7/31/2019 ADPRAC 4: Marketing Strategy 2010
40/99
Market leader
Always on timeLower rates
Aggressive advertisements
7/31/2019 ADPRAC 4: Marketing Strategy 2010
41/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
42/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
43/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
44/99
Lowest in profitability
Only one of the many minorplayers in the industry
Usually is price driven
Their prices are squeezed bydistribution channels
http://rds.yahoo.com/_ylt=A9G_Rqv3uI1Gg2kAtw2jzbkF/SIG=129uto5ep/EXP=1183779447/**http%3A//img206.exs.cx/img206/1160/untitled1copy2bi.jpghttp://rds.yahoo.com/_ylt=A9G_RtvKt41GVOsAhEKJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1gmr91sol/EXP=1183779146/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dsun%252Bcellular%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=200%26h=200%26imgurl=www.ebuyphils.com%252FProductImages%252Fsuncell.jpg%26rurl=http%253A%252F%252Fwww.ebuyphils.com%252Findex.asp%253FPageAction%253DVIEWPROD%2526ProdID%253D3273%26size=11.7kB%26name=suncell.jpg%26p=sun%2Bcellular%26type=jpeg%26no=1%26tt=718%26oid=8b69aa84f4e2ee74%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rq1Pt41GB3YBZk6JzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1g4jt88kp/EXP=1183779023/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dcdo%252Bhotdog%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=90%26h=145%26imgurl=www.cdo.com.ph%252Fimages%252Fnew%252Ffpm%252Fnew_bibbo_chubbies.jpg%26rurl=http%253A%252F%252Fwww.cdo.com.ph%252Fcdo_products_new.html%26size=12.6kB%26name=new_bibbo_chubbies.jpg%26p=cdo%2Bhotdog%26type=jpeg%26no=1%26tt=3%26oid=dabbfcd633d903f4%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_RthbtY1Ga1UAtRCJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1g1q84rrb/EXP=1183778523/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dburger%252Bking%252Blogo%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=400%26h=418%26imgurl=www.leganesuno.net%252FBURGERKING%252FLOGO.jpg%26rurl=http%253A%252F%252Fwww.leganesuno.net%252FBURGERKING%252FUntitled-6.htm%26size=41.9kB%26name=LOGO.jpg%26p=burger%2Bking%2Blogo%26type=jpeg%26no=1%26tt=457%26oid=037b9cc6788db90e%26ei=UTF-87/31/2019 ADPRAC 4: Marketing Strategy 2010
45/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
46/99
http://rds.yahoo.com/_ylt=A9G_Rq6Ou41GpkcB6RmJzbkF;_ylu=X3oDMTBpc2ozM2gzBHBvcwM0BHNlYwNzcgR2dGlkAw--/SIG=1h7vfn9fl/EXP=1183780110/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dpizza%252Bhut%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=270%26h=207%26imgurl=www.ebuyphils.com%252FProductImages%252Fflowers_gifts%252Fpizzahut.jpg%26rurl=http%253A%252F%252Fwww.ebuyphils.com%252Findex.asp%253FPageAction%253DVIEWPROD%2526ProdID%253D4164%26size=32.5kB%26name=pizzahut.jpg%26p=pizza%2Bhut%26type=jpeg%26no=4%26tt=50,216%26oid=ee9a15fa6a9d468c%26ei=UTF-87/31/2019 ADPRAC 4: Marketing Strategy 2010
47/99
Market Leader
Market Challenger
http://rds.yahoo.com/_ylt=A9G_RqoXvI1GvLcAER6JzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1idbpi4po/EXP=1183780247/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dshakey%252527s%2526sp%253D1%2526fr2%253Dsp-top%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%2526ei%253DUTF-8%2526SpellState%253Dn-3054098057_q-9Nhjbb.XnIFMSNzMaKlJvwAAAA%2540%2540%26w=98%26h=95%26imgurl=asiatravel.com%252Fshakey%252Fgifs%252Flogo1.jpg%26rurl=http%253A%252F%252Fasiatravel.com%252Fshakey%26size=11.6kB%26name=logo1.jpg%26p=shakey%2527s%26type=jpeg%26no=2%26tt=882%26oid=237b0a9b5f157950%26ei=UTF-8http://rds.yahoo.com/_ylt=A9G_Rq6Ou41GpkcB6RmJzbkF;_ylu=X3oDMTBpc2ozM2gzBHBvcwM0BHNlYwNzcgR2dGlkAw--/SIG=1h7vfn9fl/EXP=1183780110/**http%3A//images.search.yahoo.com/search/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dpizza%252Bhut%2526ei%253DUTF-8%2526fr%253Dyfp-t-501%2526fp_ip%253DPH%2526x%253Dwrt%26w=270%26h=207%26imgurl=www.ebuyphils.com%252FProductImages%252Fflowers_gifts%252Fpizzahut.jpg%26rurl=http%253A%252F%252Fwww.ebuyphils.com%252Findex.asp%253FPageAction%253DVIEWPROD%2526ProdID%253D4164%26size=32.5kB%26name=pizzahut.jpg%26p=pizza%2Bhut%26type=jpeg%26no=4%26tt=50,216%26oid=ee9a15fa6a9d468c%26ei=UTF-87/31/2019 ADPRAC 4: Marketing Strategy 2010
48/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
49/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
50/99
The age old
Filipino favoritebarged back intothe market tocompete against
Nestle andSelecta.
However, todaythey remain to bea categorychallenger
7/31/2019 ADPRAC 4: Marketing Strategy 2010
51/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
52/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
53/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
54/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
55/99
Internal = How goodthe business is
External = Theenvironmental
factors thataffects the
business
7/31/2019 ADPRAC 4: Marketing Strategy 2010
56/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
57/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
58/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
59/99
Current Situation
Objectives(where do we want to go)
Strategy ( howdo we get
there)
7/31/2019 ADPRAC 4: Marketing Strategy 2010
60/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
61/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
62/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
63/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
64/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
65/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
66/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
67/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
68/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
69/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
70/99
Gin Story
7/31/2019 ADPRAC 4: Marketing Strategy 2010
71/99
ShareOf Throat
7/31/2019 ADPRAC 4: Marketing Strategy 2010
72/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
73/99
Ginebra San Miguel Story
GSM Blue was tasked to cater tocurrent users as well as youngermarket. They used Anne Curtis asimage model for the brand. Theoriginal GSM is declining at 15%annuall
7/31/2019 ADPRAC 4: Marketing Strategy 2010
74/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
75/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
76/99
http://www.nestle-icecream.com/Pages/drumstick.asp?mg=mint&nutritionInfo=1381380840730710710740750740710720720740780730750720800730720770790720770730717/31/2019 ADPRAC 4: Marketing Strategy 2010
77/99
http://www.nestle-icecream.com/Pages/tollhouse.asp?t=mbbhttp://www.nestle-icecream.com/Pages/drumstick.asp?mg=mint&nutritionInfo=1381380840730710710740750740710720720740780730750720800730720770790720770730717/31/2019 ADPRAC 4: Marketing Strategy 2010
78/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
79/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
80/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
81/99
THE RACE FOR THE BEST SMART PHONE
7/31/2019 ADPRAC 4: Marketing Strategy 2010
82/99
THE RACE FOR THE BEST SMART PHONE
7/31/2019 ADPRAC 4: Marketing Strategy 2010
83/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
84/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
85/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
86/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
87/99
New Challenger in the baby
7/31/2019 ADPRAC 4: Marketing Strategy 2010
88/99
New Challenger in the babysegment that threatened J&Js
position
7/31/2019 ADPRAC 4: Marketing Strategy 2010
89/99
http://images.google.com.ph/imgres?imgurl=http://vietnamnet.vn/dataimages/original/images741555_toyota_logo.jpg&imgrefurl=http://vietnamnet.vn/service/printversion%3Farticle_id%3D704038&h=396&w=594&sz=22&hl=tl&start=7&tbnid=oWyze39L9D2aYM:&tbnh=88&tbnw=133&prev=/images%3Fq%3Dtoyota%2Blogo%26svnum%3D10%26hl%3Dtl%26lr%3D7/31/2019 ADPRAC 4: Marketing Strategy 2010
90/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
91/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
92/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
93/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
94/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
95/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
96/99
http://images.search.yahoo.com/search/%20http:/images.search.yahoo.com/search/images/view?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3Fei%3DUTF-8%26p%3Dsamsung%2520logo%26fp_ip%3DPH%26fr2%3Dtab-web%26fr%3Dyfp-t-501&w=1600&h=1101&imgurl=www.pcgames.de%2Fscreenshots%2Foriginal%2Fsamsung_logo.jpg&rurl=http%3A%2F%2Fwww.mercadolibre.com.ar%2Fjm%2Fpms%3Fsite%3D229154%26id%3D2021%26as_opt%3Dhttp%3A%2F%2Fwww.mercadolibre.com.ar%2Fjm%2Fitem%3Fsite%3DMLA%24%24id%3D17624120&size=381.6kB&name=samsung_logo.jpg&p=samsung+logo&type=jpeg&no=2&tt=25,442&oid=69b5a6e21a30ce64&ei=UTF-8http://www.samsung.com/products/refrigerators/index.asphttp://www.samsung.com/products/printerandmultifunction/index.asphttp://www.samsung.com/products/tv/index.asphttp://www.samsung.com/products/wirelessphones/index.htm7/31/2019 ADPRAC 4: Marketing Strategy 2010
97/99
7/31/2019 ADPRAC 4: Marketing Strategy 2010
98/99
The BCG Matrix
7/31/2019 ADPRAC 4: Marketing Strategy 2010
99/99
The BCG Matrix
Growth
Share
High
Low
High Low
Star Question Mark
Cash Cow Dog
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