sustainable supply chains in the global coffee industry
Ethical Trade in the Global Coffee Industry:‘The efficiency of Peter Griffiths’ idea for ‘ethical
consumerism’ is demonstrated through the case of ‘the Earth Friendly Coffee Company’’
Can alternative trade relations produce increased economic outcomes for agricultural coffee producers?
Links with ‘Social Innovation’ pathway
Design as conceptual & organisational to bring about social change & generate both social and economic value for agricultural coffee producers (with other beneficiaries)
Promotes social development- within markets, social enterprise and micro-businesses
International Coffee Organisation [2012] coffee remains the most widely traded tropical agricultural commodity- 2010 – $15.4 billion industry with 93.4 million bags per year
• Coffee crisis vs coffee boom• South facing lowest prices in almost a century• North- increases in value of coffee based
products- not consumption (paying more for symbolic value and service related attributes (branding, consumption ambience and packages)
Retail Price € 1.57 100 %VAT (6% in the Netherlands) € 0.09 5,73 %Margin distribution, costs of roasting, storage, (sea-) transport, financing, margin roaster and importer
€ 1.20 76.43 %
FOB price € 0.28 17.84 %Structure purchasing coffee (FOB) Export taxes and other fees € 0.01 0.64 %Costs of processing, financing, transport, bags and other trading expenditures, including trade margin
€ 0.17 10.83 %
(Gross) income producer organisation €0.10 6.37 %
Peter Griffithsmarketing economist, international consultant, speaker
Peter Griffiths "The Economist's Tale" inspirational motivational professional speaker
Why Fairtrade isn't Fair
1. Efficiencies in market systems2. Efficiencies in equipment3. Access to competitive export markets
Earth Friendly Coffee Company – Guatemala
50% retained by producers- clear audit trail Processing, roasting, packing and exporting increases income- not selling a raw material‘Single issue you got action’ (Peter Griffiths)Community benefits: realistic labour migration / investment potentialClear messaging on packages- not the fair trade premium for producers
Introduction to the coffee sector and why the commodity is deemed ‘special’. (God in a cup)Sustainable development as a prerequisite for the paperLiterature review- critically analysed key theoretical perspectives on sustainable agricultural practicesEthics – ethical tradingCounterproductive international agricultural policy & trade barriers (current EU subsidies / historical context)Commodity fetishism (capitalism) and the limits of ethical consumerism Other types of business models in ethical tradeResearch methodology
My dissertation also covered areas such as:
Top Related