Download - Activating Social Media - Campaign Example - Tesco

Transcript
Page 1: Activating Social Media - Campaign Example - Tesco

How Tesco Activated Their Easter Social Media Campaign

Page 2: Activating Social Media - Campaign Example - Tesco

Objective: Positive Social Engagement & Easter Footfall

Tesco #FindTheEggs

Page 3: Activating Social Media - Campaign Example - Tesco

Campaign: Virtual Easter Egg Hunt On Google Street View

Tesco #FindTheEggs

Page 4: Activating Social Media - Campaign Example - Tesco

Campaign: Find 3 Eggs - Win Free Chocolate Bunny

Tesco #FindTheEggs

Page 5: Activating Social Media - Campaign Example - Tesco

Activation: Choose Offline Printed Coupon Or Online eCode

Tesco #FindTheEggs

Page 6: Activating Social Media - Campaign Example - Tesco

Activation: Choose Offline Printed Coupon Or Online eCode

Tesco #FindTheEggs

Page 7: Activating Social Media - Campaign Example - Tesco

Activation: Social Sharing

Tesco #FindTheEggs

Page 8: Activating Social Media - Campaign Example - Tesco

Activation: Social Sharing

Tesco #FindTheEggs

Page 9: Activating Social Media - Campaign Example - Tesco

Activation: Social Sharing

Tesco #FindTheEggs

Page 10: Activating Social Media - Campaign Example - Tesco

Measurable Footfall

High Levels of Engagement

Results: Positive Social Buzz; High Engagement; Measurable Footfall

Tesco #FindTheEggs

Print Coupon

Positive Social Buzz

Page 11: Activating Social Media - Campaign Example - Tesco

Discover How Coupons Can Help Activate Your Digital Campaigns

To find out more about Brand Activation, & view other Brand Activation examples from Gu, Bakers, Ribena, Tesco &

Flora

Visit our profile page >