Achieving New Heights for China’s Broadcasting Industry
Caspar Herzberg
Vice President, Cisco Consulting Services
Asia Pacific, Japan and China
March 19th 2014
How to Gain Leverage with Cisco’s Internet of Everything
Cisco Public 2© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Internet of Everything, The Networked Connection of People, Process, Data and Things
Process
Things
People
Data
$19 Trillion
By 2020, 50 Billion objects will be connected
Cisco Public 3© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Connected Lifestyle
Access favourite show
“House of Cards”
Enjoy a connected lifestyle with
multi mobile devices
Catchup content anytime,
anywhere on-the-go
Cisco Public 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The IoE-Ready Organization: Three Key Attributes
Agile
� Achieve competitive differentiation by responding faster
� Foster disruptive innovation, build “platforms” for sustainable advantage
� Respond to rapidly evolving threats
Predictive
� Anticipate market transitions
� Optimize performance of assets, operations
� Foresee and proactively address emerging security threats
Hyper-Aware
� Sense the location, status, and context of company assets, customers
� Monitor customer sentiment and behaviors in real time
� Identify market and competitive changes
Accelerating Innovation
Cisco Public 5© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Rise of Multiscreen Behavior
Free to Air TV ChannelsFree to Air TV ChannelsFree to Air TV ChannelsFree to Air TV Channels
From linear content...From linear content...From linear content...From linear content... ... to full control across all devices... to full control across all devices... to full control across all devices... to full control across all devices
MultiMultiMultiMulti----channel PayTV, channel PayTV, channel PayTV, channel PayTV, VoD, and Online TVVoD, and Online TVVoD, and Online TVVoD, and Online TV
Multiscreen content Multiscreen content Multiscreen content Multiscreen content on demandon demandon demandon demand
• Limited choice of content
• Providers in full control of
time and content
• Wide range of content
• Users increasingly in control,
but disjointed user experience
• Wide range of content
• Users in full control (time,
content, location, device)
Cisco Public 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Television No Longer Center of Attention
40%
Browse internet 56%
Read email 63%
Live betting on sports event 13%
Interact with show through voting 13%
Compete with others on show 14%
Watching >2 shows 25%
Social forums 29%
Access social networking
Consumers using second screen to
access parallel content
Tablet
Smartphone
Laptop
Desktop
TV screen14.0
6.2
4.5
2.5
2.5
2013
2012
Average viewing hours by devices at home
Consumers
spending more
time
consuming
content on
mobile devices
Activities on 2nd screen while watching TV
Source: Ericsson consumer lab survey, Cisco consulting analysis
Cisco Public 7© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Obstacles Lie Ahead for Free to Air and Pay TV operators as Landscape Matures
OTT will continue to grab share from FTA and pay TV operatorsOTT will continue to grab share from FTA and pay TV operatorsOTT will continue to grab share from FTA and pay TV operatorsOTT will continue to grab share from FTA and pay TV operators
Market share
Broadcasters
Present case
Future case
Pay TV operators OTT players
Source: Cisco VNI, Ovum forecast, Cisco consulting analysis
Cisco Public 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Global Operators are Leveraging 4 Strategic Levers
Source: Cisco consulting case experience
Strategic leversStrategic leversStrategic leversStrategic levers
1111
Consumer media model Consumer media model Consumer media model Consumer media model 2.0 2.0 2.0 2.0 – Innovative customer experience through N screen session shifting, web and interactive services, personalized content
3333 Mobile digital services Mobile digital services Mobile digital services Mobile digital services – Drive new mobile revenue from online models i.e. social networking, video
2222Service Differentiation Service Differentiation Service Differentiation Service Differentiation – Enable analytics for delivery of predictive content and enhanced user experience
HighHighHighHigh
Level of personalization or user stickiness
Financial impact
HighHighHighHigh
LowLowLowLow
LowLowLowLow
Consumer media model 2.0
1111
3333
Mobile digital services
2222
Service Differentiation
4444
Triple or quad play
4444Triple or quad play Triple or quad play Triple or quad play Triple or quad play – Consumer bundle with Pay TV, fixed voice, mobile and broadband services
Cisco Public 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Other Businesses
Other Businesses
CommunicationsCommunications
Increase in 2 years
Increase in 2 years
DataData
• Data is growing exponentially:
terabytes to petabytes
• Time is shrinking: lower latency
between event and data availability
• Based on Oracle survey, 93939393%%%% of C
level executives believe firm losing
revenue due to poor data
management
• Opportunity costs = 14141414%%%% of
revenue
• Data is growing exponentially:
terabytes to petabytes
• Time is shrinking: lower latency
between event and data availability
• Based on Oracle survey, 93939393%%%% of C
level executives believe firm losing
revenue due to poor data
management
• Opportunity costs = 14141414%%%% of
revenue
ChallengesChallenges
Business Leaders Take Advantage of Their Data
86%86%86%86%
119%119%119%119%
ObjectivesObjectives
• Agility
• Cost Reduction
• Competitive Advantage
• Agility
• Cost Reduction
• Competitive Advantage
Cisco Public 10© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Data abstraction layer
A Layered Approach Through Data Virtualization
Data VirtualizationData VirtualizationData VirtualizationData Virtualization Access & DeliveryAccess & DeliveryAccess & DeliveryAccess & Delivery
GovernanceGovernanceGovernanceGovernance
DiscoveryDiscoveryDiscoveryDiscovery
PerformancePerformancePerformancePerformance FederationFederationFederationFederation
AgilityAgilityAgilityAgility
AbstractionAbstractionAbstractionAbstraction
PresentPast Future
Data WarehousesMarts & Cubes Operational
Data Stores TransactionalSources
File Systems
Big Data
Data aggregation layer
Data analytics layer for predictive behaviour
Cisco Public 11© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Becoming an IoE-Ready Organization
SP of YesterdaySP of YesterdaySP of YesterdaySP of Yesterday Future IoE enabled modelFuture IoE enabled modelFuture IoE enabled modelFuture IoE enabled model
Enterprise Enterprise Enterprise Enterprise optimizationoptimizationoptimizationoptimization
Legacy systems
and lack of visibility
Increased awareness of
customer status
Enhanced operations with
lowered costs
Personalized services enabled
by analytics
Immersive experience with
hyper targeted advertising
Capture new IOE enabled
business opportunities
Offering IoE platforms to drive
business value for customers
Services Services Services Services differentiationdifferentiationdifferentiationdifferentiation
Reduced ability to
differentiate offerings
Business Business Business Business accelerationaccelerationaccelerationacceleration
Flattened or low growth
in mature markets
BenefitsBenefitsBenefitsBenefits Examples of use cases Examples of use cases Examples of use cases Examples of use cases
Hyper targeted ads
Automated cloud DVR to record & playback
Predictive Video on Demand on mobile
Predictive home content delivery
Cisco Public 12© 2013-2014 Cisco and/or its affiliates. All rights reserved.
• A flexible virtual data layer across all source systems
• Able to translate back and forth with different granularity on different platforms
• Run predictive analysis to make better business decisions and improve the customer experience
• increased revenue in first year
• Decreased time to solution
• 4 projects in 6 months
• Reduced manpower
• Now 5-6x faster adoption of products
Service SolutionsService SolutionsService SolutionsService Solutions Impact on CustomerImpact on CustomerImpact on CustomerImpact on CustomerCustomer ChallengeCustomer ChallengeCustomer ChallengeCustomer Challenge
Cisco Data Virtualization Use Case
• Analyze data pre and post deployment to identify changes
• Understanding customers’ needs and influencing subscriber base
• Analyze impact of email campaigns
• Integrate 3 different data sets; Customer Survey Data, Operational Data, Demographic Data
Cisco Public 13© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Bringing The Internet of Everything to Life Case Study: The Sochi Olympics Experience
Stream live and on-demand sports content to set-top and other multi-screen devices
Simple, agile, and elastic cloud architecture that supports content streaming and advanced user experiences
Stream live and on-demand sports content to set-top and other multi-screen devices
Simple, agile, and elastic cloud architecture that supports content streaming and advanced user experiences
ObjectiveObjective
Combination of public and private cloud
Cisco video solutions
Cisco services
Combination of public and private cloud
Cisco video solutions
Cisco services
SolutionSolution
Agility, portability, hyper awareness and scalability, with much less engineering and prep time
Agility, portability, hyper awareness and scalability, with much less engineering and prep time
ResultsResults
M2P connections:
Content from live
streaming delivered
across any devices
M2M connections:
Live coverage
captured from
camera distributed to
cloud
Cisco Public 14© 2013-2014 Cisco and/or its affiliates. All rights reserved.
We help you make the most of tomorrow’s opportunities, today. And prove that amazing things happen when you connect the unconnected.
Thank you.
Top Related