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Accelerate Your Business by Optimized Data Integration
Speaker Name
Speaker Title
Month, Day, Year
Venue
City
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Agenda
• Your Business and Data Integration
• Oracle’s Data Integration Solutions
• Why Oracle
• Product Overview
• Q&A
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Today’s Business Landscape
Accelerate Your Business
Continual Cost Pressure
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Business Drivers For a Modern Data Integration Platform
Do More with Less
Compete Globally 24X7
Use Data for Competitive
Advantage
Automate and Adapt Business
Processes
Extend the use and lifetime of systems
Design metadata-driven integration
Ensure continuous uptime
Access data in real time
Ensure the quality of your data
Actively govern most valuable asset
Expose data services for reuse
Orchestrate processes using SOA
Accelerate Your Business
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Enterprise Data Integration Essential Ingredient for Information Agility
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BI/DW
Database
Consolidation
Modernization
Data Integration
SOA &
MDM
• Consistency for major enterprise initiatives like BI, DW, & MDM
• Common technical foundation platform across data silos
• Central point for data governance, availability and controls
Strategic Value of Data Integration:
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Agenda
• Your Business and Data Integration
• Oracle’s Data Integration Solutions
• Why Oracle
• Product Overview
• Q&A
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Key Data Integration Solutions
Growing data volumes and
shrinking batch windows?
Need fresh data 24X7 to optimize
operations?
Mission-critical OLTP with
performance impact?
Business Intelligence
Want to get onto more efficient and
effective standard infrastructure?
Can’t afford downtime?
Why not fix data assets during an
infrastructure move?
Consolidation / Migration Data-based Application Integration
Integrating today via manual code?
Looking ahead to SOA but concerned
about the data?
Need to handle large files and batch
processes?
Support global operations with real-
time data?
High Availability/Disaster Recovery
Strict SLAs for high availability and
performance?
Need single technology for
heterogeneous systems?
Leverage standby systems for
transaction processing?
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Business Intelligence Real Time Data Warehouse
• Solution – Log-based capture of database transactions
from source systems
– Load to target with sub-second latency
– Transformation performed on the database
using E-LT in continuous mini-batches
• Benefits – No resource / performance impact to OLTP
– Fresh data available for better decision
making
– Get double-duty from database investment by
using it for transformations
– No batch windows necessary – key for global
businesses
Ministry of Finance,
Financial Data Center
EMP
Low Impact Real-Time
CDC
Continuous ELT
EMP DEPT
DIM
FACT
DIM
DIM DIM
ODS Schema
DW Schema
On-Disk Logs
Source 1
On-Disk Logs
Source 2
EMP DEPT
DEPT
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Business Challenges
Demanding business community of partners, manufacturers,
and distributers put heavy demands on data loads for BI/DW
Fickle consumers with unpredictable buying patterns set new
requirements for instant access of pricing and merchandising
information
Oracle Solution
Oracle provided a complete solution
for integrating data in real-time for
the BI/DW
Allowed for thin middle tier with E-LT
Transformations ran directly on the
database platform
Small mini-batches throughout the
day
Return on Investment
Batch windows nearly eliminated
Low-latency data provides new
opportunities for real-time campaigns
Marketing and merchandising
improvements with scoring,
personalization, ranking
Improved Customer Service - now
ranked #2 in the nation for online
retailers
Upgraded Oracle Database without
business interruption
Improved Profitability with Real-time BI/DW Overstock.com
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Consolidation / Migration Zero Downtime Migration & Data Move and Improve
• Solution
– Move data onto new system; replace error-
prone, expensive hand coding
– Migrate HW, OS, DB with zero downtime
– Discover data inaccuracies, inconsistencies,
duplicates for the new environment
• Benefits – Minimize application downtime while
migrating to new system
– Mitigate risk during migration or consolidation
by enabling fallback
– Reduce costs and risk by automating and
removing human error
– Improve data during consolidation or
migration; avoid garbage in / garbage out
Real-Time
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Oracle Solution • Zero downtime hardware and
database migration for ATSE
• Offloading “looker” queries to a set of
replicas
• Real-time data feeds to an enterprise
data warehouse
Return on Investment
Decreased TCO by 80% with
offloading “looker” activity to lower
cost replicas
Reduced complexity and achieved
single view of traveler
Lowered IT costs by migrating to
Oracle database from legacy systems
Business Challenges • Handle growth and scale, while reducing TCO via platform
changes
• Improve responsiveness to business opportunities
• Ensure continuous availability of Air Travel Shopping Engine
(ATSE) throughout upgrades and migrations
Standardize Infrastructure to Reduce Costs Sabre
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High Availability Data Availability to Avoid Unplanned and Planned Downtime
• Solution
– Low-impact, logical, heterogeneous replication
• Only solution for real-time replication from
Teradata
• Best for regular maintenance in heterogeneous
environment
– Active-Active bi-directional or multi-master
replication
• Best for custom and specialized applications
• Benefits – Ensure business continuity in any situation
– Reduce planned downtime for maintenance
– Use standby database so it is not sitting idle
– Synchronize data across data centers without
distance limitations
Real-Time
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Solution
• Multi-master data replication with Oracle GoldenGate across 5 data centers in 3 continents for data distribution and availability
• Zero downtime migration from single to a 2-node RAC with ASM across OS
• Consolidated real-time reporting on Oracle Exadata to remove performance impact on source systems
Return on Investment
Support 24/7/365 global manufacturing operations and meet customer SLAs
Upgraded its systems for enhanced scalability without impacting business
Improved system performance by offloading real-time reporting to Exadata
Business Challenges
• Need 24x7 uptime to support global operations and strict SLAs
• Very small monthly window to take downtime for upgrades, migrations, and planned maintenance
• Each plant’s data center needs to have up-to-date data on each device for multi-step production process
24/7 Availability for Global Manufacturing Operations Research In Motion- BlackBerry
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Application Integration Data Integration for SOA
• Solution
– Integrate applications that require:
• Direct database connections
• High volume transformation requirements
• Batch processes
– Complement standards-based integration at
the application layer
– Use consistent process orchestration and
management across styles of integration
– Expose data integration tasks as reusable
services
• Benefits – Meet stringent SLAs with high performance
transformation
– Lower integration costs by automating
metadata-driven, template-based, reusable
integration
– High availability for data integration processes
ELT
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Oracle Solution
SOA Suite and Oracle’s Data
Integration products provided a
shared data services framework
New integration solution allows the
operations team to process large
data batch loads automatically
Return on Investment
Improved data quality and consistency
with data correction, monitoring, &
audit capabilities
Saved several millions of dollars by IT
consolidation of applications
50% performance enhancement on
batch processing
Business Challenges
Needed a single integration infrastructure to glue all disparate
systems to create a consolidated view of client records
Manual integrations led to high TCO, required a shared data
services approach
Shared Data Services Verizon
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Agenda
• Your Business and Data Integration
• Oracle’s Data Integration Solutions
• Why Oracle
• Product Overview
• Q&A
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Oracle’s Data Integration Strategy Unique Advantage: Pervasive Data Integration
• Complete Data Integration Technology Platform Complete
• Heterogeneous and Optimized for Standalone Sale Open
• Integrated with Oracle Technology Stack Integrated
• Strong Technical Differentiation Best of Breed
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Pervasive Data Integration Heterogeneous Solutions for the Enterprise
• Embedded
• Data Integration technology
included with applications or
infrastructure
• Pre-built
• Out-of-box data integration
content based on embedded
technologies
• Integrated
• Certified and tested with pre-
defined configurations
Infrastructure & Management
Database
Middleware
Applications
Pervasive Data Integration
Not only for Oracle. For the Enterprise
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Agenda
• Your Business and Data Integration
• Oracle’s Data Integration Solutions
• Why Oracle
• Product Overview
• Q&A
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Oracle Enterprise Data Quality
MDM Applications
SOA Platforms
Business Intelligence
Activity Monitoring
Custom Applications
Oracle GoldenGate
SOA Abstraction Service Bus Process Manager Data Services
Oracle Data Integrator
E-LT/ETL
OLTP System
Flat Files Data Warehouse/ Data Mart
OLAP Cube Web 2.0 Web and Event Services, SOA
Storage
Data Federation
Comprehensive Data Integration Solution
Oracle
Applications
Real-Time Data Integration
Profiling Cleansing Parsing
Oracle Data Integration Solutions Continuous Access to Timely, Accurate Data Across the Enterprise
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Oracle Data Integrator 11g Fastest ETL/E-LT, Simpler Time-to-Value, Lowest TCO
Best in class performance, scalability
Lowered TCO, lightweight deployment
Improved usability and manageability
Heterogeneous
Open, standards-based
Any Data Warehouse
Any Planning System OLTP DB
Sources
Application Sources
Legacy Sources Oracle Data Integrator Enterprise Edition
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Oracle Enterprise Data Quality
DQ-based Solutions • Pre-configured business solutions,
included domain knowledge
• Extended by customers and partners
• Oracle Watchlist Screening is a
product example of a DQ-based
solution
Enterprise Data Quality • End-to-end enterprise data quality
solution spanning both customer
and product data quality
• Highly configurable to match
specific business needs
• Case management tools for tracking
and web-based KPI reporting for
increased productivity
Enterprise Data Quality
Profiling Analysis
Parsing Standardization
Match/Merge Reporting
Case Management
DQ-Based Solutions
Domain Knowledge
Business Solutions • Customer-delivered
• Partner-delivered
• Oracle-delivered
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Database
Legacy
New Application/ OS/ Database/Hardware
Distributed Systems
Replica/ Standby
Log-based, changed data
Zero Downtime Upgrade & Migration
Query Offloading, Disaster Recovery
Data Synchronization across the Enterprise
Real-time BI, Operational Reporting
ODS/Data Warehouse
Message Bus
Message Bus
Event Driven Architecture,
SOA
Oracle GoldenGate 11g Low-Impact Real-Time Data Integration & Transactional Replication
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Oracle’s Architectural Approach
Metadata
Repository
UI in JDeveloper APIs
Powerful Unified Design Time
Data Flow Generator
Out of Box Knowledge Modules
Reliable Agent-Based Run Time
Source DB Target DB Mappings
Capture
Deliver &
Transform
Route
Manager
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EMP
Oracle GoldenGate
Oracle Data Integrator
EMP DEPT
DIM
FACT
DIM
DIM DIM
ODS Schema DW Schema
On-Disk Logs
Source 1
On-Disk Logs
Source 2
EMP DEPT
DEPT
• New Knowledge Module Integrates ODI & GoldenGate
• Generates GoldenGate configuration from ODI UI
• Delivers out of box pattern for Real-Time Data Integration
Designed for Real-Time Data Integration
Faster decision making with fresher data in historical context
Data Integration for Exadata Pervasive Data Integration Infrastructure
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EMP DEPT
DIM
FACT
DIM
DIM DIM
ODS Schema DW Schema
Active Data Guard
Batch Feeds and in-DB transformations via ELT
Disaster Protection
Oracle Data Integrator
Real-time Data Integration
EMP DEPT
Oracle GoldenGate Heterogeneous
source OLTP systems
trans4 trans2 trans1 trans3
1.8 TB /hr
1 Exadata X2-8
7.5 TB /hr
• Run ODI Directly on Exadata
• Complex Data Transformations
• Linear ETL Scalability
• Fully Leverages
DBFS/Infiniband, Smart
Storage, and Advanced
Compression
4:1 advantage*
* TPC-H data sets with transformations
** Production hardware savings
(not including Dev + Test environments,
management costs or software savings)
ODI
Other ETL
7tb/hr
1.8 tb/hr
HP Superdome 64 + XP24000 w/ Flash
$5m ETL H/W
$0 ETL H/W
$5m 3yr savings**
E
E T L
T L
ODI Outperforms “Other ETL” for Less 4x Performance on Exadata at a Fraction of the Ownership
Cost
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SOA Suite
BPEL &
OSB
ODI Integrated
Oracle Fusion ERP Applications
Other Apps … (+more) Business Intelligence
Enterprise Performance Management and Financials
Reduce TCO with Pre-Built Solutions Lower-Cost Adoption of Data Integration Within Oracle Products
Fusion MDM
ODI
Embedded
Pre-built
Content
BAM & CEP
ODI
Embedded
BIEE Suite
ODI Integrated
BI Apps
ODI
Embedded
Pre-built
Content
Agile PLM
ODI
Embedded
Pre-built
Content
Retek
ODI
Embedded
Pre-built
Content
HFM
ODI
Embedded
Planning
ODI
Embedded
Spend
Analyzer
ODI
Embedded
MDM/DRM
ODI Integrated
Essbase
ODI Integrated
Governance
& Risk
ODI
Embedded
Siebel CRM
GoldenGate
Integrated
Fusion Pillar
Replication
OGG
Embedded
Pre-built
Content
Fusion HCM
ODI
Embedded
Pre-built
Content
Fusion AIA
ODI
Embedded
Pre-built
Content
Fusion CRM
ODI
Embedded
Pre-built
Content
Fusion
Financials
ODI
Embedded
Pre-built
Content
Fusion
Migration
ODI
Embedded
Pre-built
Content
Pre-built
Content
Pre-built
Content
Pre-built
Content
ID Mgmt
Identity
Analytics
ODI
Embedded
Pre-built
Content Pre-built
Content
ODI Integrated
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• Lower TCO and reduce hardware
• Shorten implementation, and lower development costs
Cut Costs and Shorten Time to Value
• Improve your IT infrastructure without interrupting business operations
• Eliminate risk associated with stale or bad quality data
Reduce Risk
• Make better decisions based on accurate, timely information
• Provide better service to customers with continuous operations
Achieve Operational Excellence
Benefits of Oracle Data Integration Cut Costs, Reduce Risk, and Achieve Operational Excellence
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Join the Data Integration Community Discuss, Share, Learn
• Oracle Data Integration: www.oracle.com/goto/odi
• Oracle GoldenGate: www.oracle.com/goto/goldengate
• Technical information and downloads: www.oracle.com/technetwork/middleware/data-integration/
• www.twitter.com/ORCLGoldenGate
• http://blogs.oracle.com/dataintegration
• www.linkedin.com “Oracle Data Integration”
• Visit to learn more:
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