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LECTURER : MDM. RUHIL AMAL AZMUDDIN
GROUP MEMBERS :
MUHAMAD MUHAIMIN BIN RONI MG10017SAZWAN BIN SAHAR MG10016
AHMAD TAUFIQ AYUB MG09022
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RESEARCH ON :
Criteria Involved In Choosing Malaysia Public
Universities (MPU) Among Students and The
Perception towards MPU:
A Case Study in University Malaysia Pahang
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Malaysia consist of 20 universities and quite number of private
universities.Nowadays, almost every state have their own
universities.
Among of them is Universiti Malaysia Pahang (UMP). Kolej
Universiti dan Teknologi Malaysia (KUKTEM) is the first
name before changes to UMP. Since it boost up in year 2008, UMP consist of 7 faculties, 26
pregraduates programme, 18 masters programme, and 14
Doctor of Philosophy (PhD) programmes.
UMP has reaches its 8 years age, but how far does UMPcreates its name? Hence, less people know about UMP.
how far is the quality of the institution and the quality of the
education promoted in UMP?
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Thus, research objective focuses on:
To find out the perception of the outsiders (students tobe) upon UMP, before enrolment and after a period of
having educational time in UMP.
To investigate the factors that support their reason of
upon choosing Malaysia Higher Learning Institution (
in scope of UMP.)
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Focuses on :
What is the perception of the outsiders upon
UMP
What are the factors that supports students
decision in choosing UMP
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Regards towards the research:
Statistics involved will be use to detect the respondents which willcontribute their opinions and the responses in the research.
1630 pelajar baru UMP lafaz ikrar, akujanji, Utusan Malaysia, HeloKampus,
page 26, 14 July 2010, Wednesday.
( the increasing number of the new intakes of students in UMP )
Pahang varsity labs accredited, certifications obtained will promote better
research works, The Star, Nation, page 24, Tuesday, 27 July 2010.
(fact that UMP is a highly developed university.)
Win win formula, Germany can help Malaysias varsities develop green
technologies, The Star, Metro, page M2, Monday, 19 July 2010.
( Development of UMPs outer relation which is highly contributed to the visibility of UMP towardsothers and improving the perception of UMP towards others )
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IDENTIFYING NEEDS AND WANTS OF
UNIVERSITY STUDENTS IN MALAYSIAROHAIZAT BAHARUN - Universiti Teknologi
Malaysia
5 factors that will attract the students to learn in an
institution are learning environment, reputation,
graduate career prospects, destination image and cultural
integration. Once again, the factors is mainly touched onthe image of the universities.
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A STUDY OF MARKET SEGMENTATION IN
TERTIARY EDUCATION FOR LOCAL PUBLICHIGHER LEARNING INSTITUTES
ROHAIZAT BAHARUN - Department ofManagement, Faculty of Management,
Universiti Teknologi Malaysia
For a brand to be trusted, it depends on the qualitymanagement of the institution itself because, quality
depends on brands, or by whom the service is provided by
(Giannias, as cited in Rohaizat Baharun, 2010).
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Scope of study : According to the new campus at the Pekan, so we just focuses on the
respondent from the faculty Mechanical and Electrical Engineering . This is
because this only two faculties situated there.
Number of sample /participants :
There are 5 category and each of them consist of 10 respondent. Meaning
that there are 50 total respondent which is
a) Diploma programme students
b) Pre graduation students
c) Post graduation students
d) PhD students
e) Foreigner students
(which will include the respondents which may come from the categories stated above)
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Data collection instruments :
Method that we used are
a) Questionnaires
b) Survey
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8%
19%
40%
30%
3%
Knowledge about Malaysia HigherLearning Institute
Very Poor
Poor
Moderate
Good
Very Good
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62%
38%
Knowledge about UMP
Yes
No
Not Sure
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38%
8%24%
16%
8%
3%3%
Sources about UMP
Websites
Family
Friends
Researches
UniversityPromotion Tour
ElectronicMedia
Others
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11%
19%
24%5%
33%
8%
Criterias in choosing University
Fees
Location
Environment
Recommendation by
relatives/friendsUniversity rank
Others
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3%
22%
24%27%
24%
MAIN REASON OF CHOOSING UMP
Fees
Location
Educationquality
No otherchoice
Other
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43%
16%
16%
25%
EXPECTATION TOWARDS UMP
Good campus life
Conduciveenvironment
Excellentacademic provider
Great facilities
Others
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65%
35%
EXPERIENCE SATISFACTION
Yes
No
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73%
27%
DID FIRST GOOD IMPRESSION CHANGE?
NO
YES
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UMP19%
UM24%
UPM8%
UKM11%
UIAM3%
UPSI3%
USIM3%
UniMAS
3%
UTM22%
USM3%
UiTM3%
MALAYSIA'S BEST UNIVERSITYUMP
UM
UPM
UKM
UIAM
UPSI
UUM
USIM
UMS
UniMAS
UTHM
UTeM
UniMAP
UTM
UPNM
UMT
UMK
UDM
USMUiTM
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6%8%
24%
62%
BEST TECHNICAL UNIVERSITY
UTHM
UTeM
UniMAP
UMP
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62% of the respondents knew about UMP.
Proves that UMP is one of the well-known universities.
UMP is the best technical university in Malaysia as voted by
the respondents.
To get more attention and better known by the public:
Make more promotion through mass media and electronics
media.
Join universities promotion tour such as Jom Masuk U
programme.
Improve the educational quality of the university itself in orderto build a better image for UMP.
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T o get more attention and better known by the public:
Make more promotion through mass media and electronics
media.
Join universities promotion tour such as Jom Masuk U
programme. Improve the educational quality of the university itself in order
to build a better image for UMP.
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