About Formula SAE
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SAE FORMULA is a collegiate design competition where a group of University students works
together in designing, fabricating, assembling, testing, and racing a small open wheel Formula 1 style
car targeted towards amateur autocross enthusiasts. The students must adhere to a strict variety of
rules, regulations, and templates to compete against other universities from around the globe in
diverse competitions. Competitions are held annually in locations all over the world (Michigan,
Ontario, Nebraska, Australia, Brazil, Italy , Germany, etc.) where these design teams are able to bring
their car and compete against some of the best engineering students from across the planet.
Formula SAE offers a unique competition experience where the students aren’t just tested on how
fast their car can maneuver an autocross circuit, but must also compete successfully in a diverse
range of static and dynamic events (Table 1). Each event is worth a specific amount of points. Teams
are awarded points based on their performance in the events. The final event score is determined
from the sum of the awarded points from each event. At the end of the competition, teams are
ranked by their final event score and the winner is crowned.
Event Pts.
Static Events 225 pts
Business Presentation
75
Engineering Design 75
Cost Analysis 75
Dynamic Events 675 pts
Acceleration 75
Skid-Pad 150
Autocross 125
Endurance 275
Fuel Economy 100
Table 1: List of static and dynamic events at a Formula
SAE competition with the maximum possible points
that can be achieved.
2019 Goals and Budget
Our Mission in 2019
The goal is to participate at Formula North and finish competitively inside the top 10 among notoriously
successful Formula SAE teams. A top 10 finish with this year’s car will inspire younger generations to pursue
the Automotive Engineering program at the University of Windsor. In addition, interest in the Lancer
Motorsports team will increase. Due to Formula SAE rule stipulations, a brand-new racecar must be built
from the ground up to be eligible for 2019 competition.
2019 Budget
Below is a list of large items that will be purchased or manufactured during the 2019 season for the new
racecar:
• A new engine (Honda CRF450) for competition
• A new frame built as per Formula SAE rules
• 4-Wheel Pushrod/Pullrod Double A-Arm Independent Suspension
• New Powertrain components (Differential, Axles, Transmission, etc.)
• Carbon Fibre Aero Kit and Body (Molds and Materials)
Powertrain37%
Body10%
Suspension/Brakes15%
Chassis17%
Manufacturing Tools18%
Electrical Components
3%
2019 Formula SAE Spending Budget
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Sponsorship Levels
Lancer Motorsports offers their sponsors the opportunity to be
involved with the team by bringing guests to events and by promoting
your company on Lancer Motorsports social media feeds and website.
By becoming a sponsor with Lancer Motorsports, you will be
supporting a program with a proven track record of producing some of
the finest engineers in the industry today. Many recent Formula SAE
alumni have gained employment with companies such as Roush
Industries, Fiat Chrysler Automobiles (FCA), Ford, and General Motors.
Racing has the most brand-loyal sports fans, which allows your
company to create a unique marketing campaign to your target
market. Lancer Motorsports will give your brand high visibility among
key audiences and will work closely with your company to create a joint
marketing effort around your goals.
Sports Fans Awareness of Corporate Sponsors
Sport % of Fans
NASCAR/Motorsports 60%
NFL 20%
MLB 8%
MLS 4%
NBA 4%
PGA Tour 2%
NHL 1%
Sponsorship Advantage
• Public exposure at a national and international levels and to visitors
to the website of the University of Windsor and Lancer Motorsports
Teams’ social medias
• Vehicle will be on display to an international audience comprised of
industry leading automotive organizations
• Opportunity to network with other Lancer Motorsports sponsors and
faculty advisors at select events
• Access and exposure to a diverse student body with great potential to
be hired by top employers in both co-op and full-time opportunities
Sponsorship Levels
Diamond Platinum Gold Silver Bronze $6000+ $4000-
$5999 $2000-$3999
$500-$1999
<$500
Invitation to Donor Appreciation Breakfast & Capstone Design Demonstration Day in July
✓ ✓ ✓ ✓ ✓
Logo and Link on Team Website Primary Primary Large Medium Small
Recognition on Race Vehicle Primary Primary Large Medium Small
Recognition on Social Media ✓ ✓ ✓ ✓ ✓ Opportunity to Showcase the Vehicle at Corporate Events ✓ ✓ ✓ ✓
Name on Team Apparel (Shirts, Hats, etc.) ✓ ✓ ✓ ✓ ✓ Distribution of Corporate Materials at Events ✓ ✓ ✓
Company logo in all team presentations ✓ ✓ ✓
Premium Placement of Corporate Logo on Race Vehicle ✓ ✓
Executive arrive-and-drive program with our FSAE Car ✓
Feature Story of Company's Support on Social Media ✓
* Tax receipt for donation: applicable * If the donation is made for specific team, the logo will be on that team’s vehicle.
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Contact Us
For more information about the team, please feel free to contact the team captain, Michael Armellin:
Email: [email protected]
Phone: (905) 608-7963
Address: University of Windsor
401 Sunset Ave
Windsor, ON
N9B 3P4
Lancer Motorsports Formula SAE Team
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