• T-MobileUSA&DeutscheTelekom(illegal/unethicalconduct)– Ignorescodeofconducttolayoffemployeeswhoareonnon-mandatedbenefits
(FMLAforDP,extendedmaternityleave)– noremorse• BankofAmerica(predatorylending)
– Leveragesdeathandunemploymenttostealhomeownerequity• Amazon(illegalhiringpractices)
– Prioritizesprofitsoverethics,thenattemptsintimidate/bullyaccusers• Facebook(hyperbolicclaims,IPtheft)
– ClaimsforbothInternet.org andFacebookobfuscatereality tocreatecompetitiveadvantage
Self-worthandabilitytoprojectbeliefstoothers
Connectednessandsocialinclusion,commitment fromothers
(External)personalsafety,financial,health&wellness
Metabolic(air,food, water)&personalprotection (clothing&
shelter).
Realizingone’spersonalpotentialandextendingittoothersthrough learningandmentorship
PHYSIOLOGICAL (SAFETY)
SECURITY
LOVE/BELONGING
SELF-ACTUALIZATION
SELF-ESTEEM
Amazonrecruiter firedforillegaldemands– JeffBezosignoresemaildue toQ3earnings;determinesnoharmtoapplicant
BankofAmerica– 13casemanagersin6months
AmazonScreenShotsSenttoJeffBezosT-MobileCodeofConduct - Layoff/FMLA/SpousalDeath
SCENARIOPLANNING: LaidoffwhileonFMLAcaringfordyinglifepartner– givenimpendingdeath&griefandassumedprobategivendomesticpartnershipitrequiredproofofinJanuary2010,T-Mobilecouldhavereasonablyanticipatedallpotentialoutcomesjust likeanyproductmanagerwouldbeaccountableforand
thustheirsuperiorsandtheCEObyextension
BankofAmerica– changescasemanager13timesin6monthsNo“HardestHitFund”orotherapplicablesolutions
• “Nothingmattersmoretomethanthewell-beingofouremployees”– JeffBezosAug182015
• “Wewillusethescartissuefromthispainfulmistaketohelpmakebetterdecisionsgoingforward,onesthatmatchourmission.”– JeffBezos
• “Wedon’ttreatouremployees orourpotentialemployees nearlyaswellaswedoourcustomers.”–MemberofAmazonHRLeadershipTeam
Amazonrecruiterfiredforillegaldemands– JeffBezosignoredemailduetoQ3earnings;determines“nonegativeimpacttoapplicant”atAmazonorelsewhere
Amazonrecruiterdemands- screenShotsSenttoJeffBezosSept.1,2015
“Wewillbegincullingthe10%withthelowestempathyfromtheherd.”~JeffBezos
But“NOHARMtoapplicant!”perAmazon
AmazonRecruitermakesunlawfulandunethicaldemands…
• Jan2014:IntroducedtoAmazonrecruiterviaFacebook
• Feb2014:recruiterrepeatedlydemandsdatesandotherthingsunrelatedtoajobinexchangeforinterviews
o ApplicantwithdrawsfromallAmazonroles
• Jul2014:realizehaveoneloginbuttwoprofiles(one“.en”,one“.us”)
• Aug2014– Jul2015:Connectwithvariouscolleaguesandattempttoresolveo ApplicantrequestsHRorethicshotline infoofsix(6)Amazonemployees
• Jul2015:realizehaveoneloginbuttwoprofiles(one“.en”,one“.us”)
• Aug15/162015:NYTimesarticleandJeffBezosresponse
• Sep1:Sendletter&some screenshotsofFacebookchattoBezos(no response)
• Oct7/8:Connectw/HR4HR– screenshotsresent
• Oct19:BezosandVPofPRinMedium• HR4HRneedstodofollowupcall
• Oct22:Q3earningscall– Jeffearns$5billion• Oct30&Nov5:stall
• Nov12:Amazonfiresrecruiter;claimsthe18-monthordealinnowayimpactedapplicant’sabilitytogetjobthereorelsewhere
• Nov13:AmazonRefusestodocument findings. Email,KellyWolf,• “OurinvestigationdidnotconcludeyourexchangeswithTomhadanyimpactonyour
abilitytoobtainajobatAmazon.”
CONCLUSION:CONDUCTSHOWSJEFFBEZOSISLIKELYAMONGTHEBOTTOM10%IN
EMPATHYANDETHICS
Jan 2014
Feb 2014 Mar Apr May
2015Jun Jul Aug Sep Oct Nov Dec
Capture your audience’s attention.
Text HereFB “attribution” traffic to Gawker, BuzzFeed, et al falls, nearly to zero, reportedly on algorithm change
May 1May 13, Instant articles launches
May 1Capture your audience’s attention.
Text HereCapture your audience’s attention.
Text HereNov 26: registered BeKindGlobal.comand BeKindlabs.com(to be used along with globalgood.com) to raise ethics among American businessesNov. 30:Eviction
Nov. 26Capture your audience’s attention.
Text Here
Context that laid off on FMLA and partner died just want to workHe offers Amazon email address.
Introduced to Amazon recruiter via Facebook
May 1May 13, Instant
articles launches
May 1
Capture your audience’s
attention.
Text HereCapture your
audience’s attention.
Text Here
FB “attribution” traffic to Gawker, BuzzFeed, et al
falls, nearly to zero, reportedly on
algorithm change
May 1May 13, Instant
articles launches
May 1
Capture your audience’s
attention.
Text Here
• EmailedSherylassomeonewhosespousehadalsodied,andpartnershipin:
• UnethicalabuseofconsumersasinT-Mobile’s abuseofFMLAwhiletrashingUShealthcarelawsandconstitutional rightsforLGBTcitizens
• Facebookadsappearingonmydeceasedpartner’sprofile– theequivalentoftaggingheadstones inthecemetery
• Facebooksendinginvitationsto‘friend’peoplewhoarealreadydeceased
• Shedidnotrespond
Contextisstillking
• “Asquirreldyingonyourlawnismorerelevanttoyouthanwhat’shappeninginAfrica”– Rationale in2011forshowing
“mostrecents”innewsfeed
• AmiddecliningARPU&usergrowth:– NodeathinFacebookgrowth
model– WhatsApp’s800milliongives
Facebook:
“WecandowithoutFacebookandsmartphones;weneedcleantoiletsandourdignity” (Swapnil,ChiefPoopOfficer: PuneIndia)
FTC&investorimpotence,unsubstantiatedmetrics;whatisknownisalarming
• LettertoSherylSandberg following June4tributetoDavidGoldberg askingtostopadsondeceasedusers’profiles
• “Inthelastthirtydays, Ihaveheardfromtoomanywomenwholostaspouseandthenhadmultiplerugspulledoutfromunderthem.Itseemssowrongtomethatweabandon thesewomenandtheirfamilieswhentheyareingreatestneed.Forme,startingthetransitionbacktoworkhasbeenasavior,achancetofeelusefulandconnected.”
• Noresponse
• ResponsefromNordstrom,whoseadsappearonmylatepartners’profile§ “Wehaveateamthatworksonthoseissues.”§ VowednevertoshopatNordstromagainuntilitdoes
somethingtochangetheoutcome
By2050,NigeriasurpassesUSAfor#3onglobalpopulation
• “Havingtwoprofilesisaformoflackofintegrity.”–MarkZuckerberg
• Cannotdeleteprofiles• Scrapbookencouragestwoprofiles• ‘Pages’vs‘Profiles’
• Growthallinternationalunsubstantiated
• Investorfault– andpublishers• Failuretofactcheck(TheVerge,
5/14/15)
• Duplicity• Misleadingclaims• GamingsystemonInternet.org• Spendingmillionsonresearchthatcreates
claims
https://www.youtube.com/watch?v=kZTvbCj5U-4&feature=youtu.be
“WecandowithoutFacebookandsmartphones.Wecannotlivewithoutrelievingourselves.”
Context:WaterandsanitationareIndia’stwogreatestneeds
CONTEXT:Facebookfaceslittleoppositionbygovernmentsoroperatorsindevelopingcountriesregardlessitsactions
“InthePhilippines, [we]madeiteasier[forpoorpeople]to
registerforadataplanandgetaloan[topayfor]their
plan.”
• Halftheworld’spopulation(3.7billion)livesinAPAC/SEAsia• Womenare40%morelikelytobeofflineindevelopingcountries
• Culturepreventsaccess:morephones/appswillnotchangedynamic
• Creatingpublicaccessistheonlywaytoensurewomencanget
• MaxFisher’sheatmapofglobalincomealignsperfectlywithnetworkspeedsglobally
• Children:represent26%oftheglobalpopulation• Fastestgrowthamongdevelopingcountries– upto45%• Reportedly20%ofkidsage0-9
• ConsistentwithCisco’sAnnualStudyhttp://www.cisco.com/c/en/us/solutions/collateral/service -provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html
• Facebook’sgrowthdependsoncreatingitinareaswherepeopleearnunder$2.50perday
https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-ash3/t39.2365-6/851574_611544752265540_1262758947_n.pdf
CONTEXT: Location, income and gender are primary barriersto Internet access – and children ages 0-13 (~26%)
NewsFeed subvertsnewsthathighlightsFacebook’sexploits;“2G-Tuesdays”reinforcefailuretoempathize
SANDPRvideo“FloodRavageandtheDamsofUttarakhand”, narratedbyValliBiranda
PromisestobringtheInternettoeverymobilephone
(SeattleTimes)
“ ”“Firstcompanywithatrillion dollar
valuation”
Facebookcharacterizations– anditsownactions- similartoInfoSpacein2001
Fact:lost96%ofitsvalueinoneweekbecauseItsCEOfabricatedmetrics
• Globally,mostcountriesaremoreempathetictosurvivingfamilythantheUnitedStatesforcasesinvolvingdeath§ Cannotengageinallottedtwoyears(WAState)
• InUS,“statutesoflimitations”varybystate§ Rangefrom1to10years
• Createconsequencesfordisavowalof“codeofconduct”asitisabasisforinvestorandemployeeengagement
• Corporatecollusionandbullying§ Socialmediaattemptstosilencetruths§ Recruiterscolludeto“blackball”jobseekers
• WrotetoSherylSandbergtoengageheronunethicaladsondeceaseduserprofilesandhertribute
• Internet.org andFacebook.com
• Whatsapp andUSFTC
• Globalpoor
• Falseormisleadingclaims
• –Thefacebook isanonlinedirectorythatconnectspeoplethroughsocialnetworksatcolleges [Harvardonly][2004]
• –Thefacebook isanonlinedirectorythatconnectspeoplethroughsocialnetworksatcolleges[LimitedtoyourownCollegeor
University][2004]
• –TheFacebook isanonlinedirectorythatconnectspeoplethroughsocialnetworksatschools[NowtherearetwoFacebooks:onefor
peopleincollege andoneforpeopleinhighschool][2005]
• –Facebook isanonlinedirectorythatconnectspeoplethroughsocialnetworksatschools[2006]
• –Facebookisasocialutilitythatconnectsyouwiththepeoplearoundyou [Facebookismadeupoflotsofseparatenetworks– things
likeschools,companies,andregions][2006]
• –Facebookisasocialutilitythatconnectsyouwiththepeoplearoundyou.[uploadphotosorpublishnotes– getthelatestnewsfrom
yourfriends– postvideosonyourprofile– tagyourfriends– useprivacysettingstocontrolwhoseesyourinfo– joinanetworktosee
peoplewholive,study,orworkaroundyou][2007]
• –Facebookisasocialutilitythatconnectsyouwiththepeoplearoundyou.[UseFacebookto… keepupwithfriendsandfamily,share
photosandvideos,controlprivacyonline,reconnectwitholdclassmates][2008]
• –Facebookhelpsyouconnectandsharewiththepeopleinyourlife.[2008]
• –Facebookgivespeoplethepower toshareandmaketheworldmoreopen andconnected.[2009]
Facebook’s mission statement has evolved, revealing disconnect between its view of ‘transparency’ and ‘open’ vs the real-world view
• LettertoSherylSandberg following June4tributetoDavidGoldberg askingtostopadsondeceasedusers’profiles
• “Inthelastthirtydays, Ihaveheardfromtoomanywomenwholostaspouseandthenhadmultiplerugspulledoutfromunderthem.Itseemssowrongtomethatweabandon thesewomenandtheirfamilieswhentheyareingreatestneed.Forme,startingthetransitionbacktoworkhasbeenasavior,achancetofeelusefulandconnected.”
• Noresponse
• ResponsefromNordstrom,whoseadsappearonmylatepartners’profile§ “Wehaveateamthatworksonthoseissues.”§ VowednevertoshopatNordstromagainuntilitdoes
somethingtochangetheoutcome
• 8secondsforInstantArticleswaspreviouslyusedtoas“Engagement”tocourtadvertisers
Growth in India & Developing World takes advantage of the poorest
Africa – and India – are principle growth areas through 2050
[Domestic growth is declining but in developing countries] “we’ve achieved promising results… made it easier for people to register for data plans and get a loan for their plan.”
Nigeria’s population will explode from 183M to 800M of the world’s poorest in the next three decades.
(Facebook Q2 10Q: Some of our metrics [are] affected by applications on mobile devices that automatically contact our servers for regular updates with no user actions involved, and this activity can cause system to count the user associated with such a device as an active user on the day such contact occurs. The impact of this automatic activity on our metrics varies by geography because mobile usage varies in different regions of the world. In addition, our data regarding the geographic location of our users is estimated based on a number of factors, such as the user's IP address and self-disclosed location.
Facebook’s active user accounts (30 day sample randomized for seasonality, day-of-the-week, and day-parted)
26%
1.925Billionkidsunderage13• 135 million of them
orphans
• 40 million illiterate
• 60% of those are girls
KIDSUNDERAGE13
MIN
MAX
26%
1.925Billion• 135 million of them
orphans
• 40 million illiterate
• 60% are girls
50%
3.10Billionearn<$2.50perday• 1-in-6 (18%) live on
less than $1.25 per day
• 1-in-6 Americans will go hungry today
MIN
MAX
MIN
MAX
21%
60%ofilliteratesarewomen• 93 million Americans
have basic or no illiteracy
KIDSUNDERAGE14
2 billion people are under age 14; Facebook wants content to reacheveryone but wants others to build it out; it just wants to provide theapp
WWPOPULATION<$2.50/DAY
GLOBALILLITERACYRATE
• Jan2014:IntroducedtoAmazonrecruiter• Feb2014:recruiterdemandsdates,etc.
o ApplicantwithdrawsfromallAmazonroles
• Mar2014– June2014:Applytoafewroles• June2014:TraveltoEurope,applytoacoupleroles• July2014:realizehaveoneloginbuttwoprofiles(one
“.en”,one“.us”)• Aug2014– Jul2015:Connectwithvariouscolleaguesand
attempttoresolveo ApplicantrequestsHRorethicshotlineinfoofsix(6)Amazonemployees
Facebook is a PR juggernaut with endless hyperbolic claims (some real)
InfoSpace(1996– 2001;2002-2012)
Facebook(2004- ???)
MarketPerception “promisetobringtheInternettoeveryone’smobilephone”– Seattle
Times
FacebookonEveryPhone campaign(#1SocialInfluencerwith513Million Fans
(onFanpagelist.com)
Promise/Market Conjecture “[firstcompanywitha]trilliondollarvalue”(CEONaveenJain)
Attempting tosupplantGoogleastheglobalsearchleaderandaggregatororaccesspointtotheworld’s content
Primarystrategies • Blatant lies• Deception• Duplicity
• Two platformsdrivingdifferentclaims
• Global leader,users/revenue• Altruisticdo-gooder
Primary Target • SEC/FTC/FCC Advertisers/ Publishers/Consumers/Government
Outcome WentfromInternetdarling with$31Bmarketcap(biggerthanBoeing)topennystockinlessthan1year(2002)
Based onQ3andsoftballs frominvestors, clearblueskies ahead
Observations InfoSpace, AOL/TimeWarner/MCIWorldcomm andHenryBlodgett(Business Insider)inspired anewroundof“leaders”
Facebookseemsnervous- spaghetti onwall
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