HEALTHINNOVATIONFRONTIERSUNTAPPED MARKET OPPORTUNITIES FOR THE 50+
Jeff Makowka
Director, Thought Leadership
@jmakowka
#innovation50
UPDATED: AUGUST 2014
SO WHAT’S YOUR 50+ STRATEGY?As boomers age, their proportion of the 50 and older population grows rapidly—
along with their health needs. The medical system’s efforts traditionally are oriented
towards sickness rather than health, and treatment rather than prevention—
thus leaving a ‘healthy living’ gap. Large opportunities exist for new and meaningful
investment aimed at meeting healthy living needs of all ages.
SO WHAT’S YOUR 50+ STRATEGY?
These areas of the healthy living market represent the best
investment opportunities for break-through technologies, innovative
products, and disruptive services. Together, AARP is confident that
they represent the potential adoption of new products and services for
over 100 million people and an opportunity for as high as $30 billion in
revenue by 2019. Want to know more? Let’s go.
#innovation50
Prevent In-Home Accidents
Send Alert When Lost
Detect Falls
Manage Medications
Improve/Aid Hearing
Improve or Aid Memory/Cognition
Improve/Aid Vision
Maintain Muscle Strength
Keep Mobilized
Stay Connected Socially
Manage Healthcare Costs
Plan for End of Life Care
Navigate Healthcare Systems
Evaluate Quality of Care
Receive Divorce/Grief Support
Manage Life Phase Transitions
Reduce Stress
Control Sodium Intake
Boost Daytime Energy
Improve Sleep Quality
Prevent Dehydration
Eat Healthy
Manage Arthritis
Reduce Bad Cholesterol
Keep Glucose in Range
Relieve Back Pain
Maintain Good Dental Hygiene
Detect Skin Problems
Maintain Healthy Weight
Address Calcium Deficiencies
Engage in Age-Appropriate Exercise
Keep Blood Pressure in Range
Navigate Healthcare System
Social Engagement
Behavioral & Emotional Health
Physical Fitness
Aging with Vitality
Diet & Nutrition
Medication Management
Vital Sign Monitoring
Emergency Detection &
Response
32 Needs Areas Related to Healthy Aging
1/9 MEDICATION
MANAGEMENT
NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,
innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of
new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by
2019. Want to know more? Let’s go.
Prevent in-home accidents ·
Manage medications · Improve/aid
memory & cognition
#innovation50
2/9 AGING WITH
VITALITY
NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,
innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of
new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by
2019. Want to know more? Let’s go.
Address calcium deficiencies · Manage arthritis ·
Boost daytime energy · Improve/aid memory &
cognition · Improve/aid hearing · Improve/aid vision ·
Maintain muscle strength
#innovation50
NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,
innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of
new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by
2019. Want to know more? Let’s go.
3/9 VITAL SIGN
MONITORINGImprove sleep quality · Reduce bad cholesterol ·
Keep glucose in range · Maintain healthy weight
· Keep blood pressure in range · Detect skin
problems · Maintain good dental hygiene
#innovation50
4/9 CARE NAVIGATION
NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,
innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of
new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by
2019. Want to know more? Let’s go.
Manage healthcare costs · Evaluate
quality of care · Navigate healthcare
system · Plan for end of life care
#innovation50
5/9 EMERGENCYDETECTION &
RESPONSE
NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,
innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of
new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by
2019. Want to know more? Let’s go.
Detect falls · Send alert when
lost · Prevent in-home
accidents
#innovation50
6/9 PHYSICAL FITNESS
NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,
innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of
new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by
2019. Want to know more? Let’s go.
Boost daytime energy · Reduce stress, Reduce bad cholesterol ·
Maintain healthy weight · Keep blood pressure in range · Relieve
back pain · Engage in age-appropriate exercise · Maintain muscle
strength · Keep mobilized
#innovation50
7/9 DIET & NUTRITION
NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,
innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of
new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by
2019. Want to know more? Let’s go.
Eat healthy · Control sodium intake · Boost daytime energy · Prevent dehydration · Reduce bad cholesterol
· Keep glucose in range · Maintain healthy weight · Keep blood pressure in range · Address calcium
deficiencies · Maintain good dental hygiene
8/9 SOCIAL ENGAGEMENT
NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,
innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of
new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by
2019. Want to know more? Let’s go.
Reduce stress · Improve or aid memory & cognition ·
Stay connected socially · Keep mobilized
#innovation50
9/9 BEHAVIORAL& EMOTIONAL HEALTH
NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,
innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of
new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by
2019. Want to know more? Let’s go.
Receive divorce/grief support · Manage life phase
transitions · Plan for end of life care
#innovation50
THE $100 B MARKET OPPORTUNITYOut-of-pocket consumer health spending by the 50+ over next 5 years
Health innovations-enabled revenues to grow bigger and faster, displacing older
existing market solutions.
(five year cumulative
revenues, 2013-2018) (five year cumulative
revenues, 2013-2018) #innovation50
REVENUE BREAKDOWNTotal cumulative five-year revenue potential for new healthy
living solutions: $30,000,000,000
#innovation50
The investment risk for the nine market areas are measured by revenue opportunity
variance (more attractive opportunities have lower risk levels).
MAX REVENUE, USERS, & RISKS
#innovation50
Learn More at:
www.aarp.org/innovation50plus
Download the report at:
www.aarp.org/50plusInsights
Download this presentation at :
http://www.slideshare.net/jeffmakowka
@aarptech
@thelongevitynet
@jmakowka
#innovation50
Thank You!