PACE DAYSSept-29th, 2014A350 XWB Configurator –Entry into service of Airbus’s aircraft and cabin definition tool
September 29, 2014PACE DAYS-Sept.29th-30th 2014
A350 XWB Product offer Documentation, Data & Tools
Marianne Cormery & Jean-Noël Raynaud
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Table of Contents
September 29, 2014PACE DAYS-Sept.29th-30th 2014
A350 XWB Program Status
A350 XWB Customization policy
PACE ConfiguratorProject historyConvergence & Deployment CDC & high rendering
Conclusion and Vision
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Table of Contents
September 29, 2014PACE DAYS-Sept.29th-30th 2014
A350 XWB Program Status
A350 XWB Customization policy
PACE ConfiguratorProject historyConvergence & Deployment CDC & high rendering
Conclusion and Vision
1-Industrial
2-Business4-Offer
3-Contractual
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
A350 XWB Customization policy
An ambitious, shorter ramp-up and industriallead-time of 8 months
A customization policy based on a catalogue ofpre-defined options
A customer guidance toolA leaner and more efficient customer definition process
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
A350 XWB Customization policyA350 XWB Offer Catalogue
Innovative & market oriented A350 XWB product offer
Door Cabin packagesY/C, PY/C and P/C seats with In-Flight entertainment & connectivity
Trim & Finish
Seats, IFE, Galleys, gains, Neli, lavatories, stowage & doghouses,…
A/C systems, lighting, Emergency equipment, Fly-Smart, CIDS, placards & markings, air conditionning,…
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
A350 XWB Customization policyThe A350 XWB Configurator
Guide the customer and capture the customer cabin definition
ADD and ADD-Annexes
A350 XWB configurator
1- Select the cabin packages, the cabin monuments and equipment
2- Select the cabin monuments and equipment options
Generate the 2D cabin layout
Generate the definition documents / get 3D visualization
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Contract DefinitionMarketing & Sales Realization In Service
Memorandum of Understanding (MOU) Purchase Agreement (PA) Cabin Definition Freeze (CDF) Entry Into Service (EIS)
Sales mock-up xx x x
A350 Configurator x xx xx (x) x
Toolset targetSupport
Aircraft selling
Support Aircraftcontract in
compliance withcustomisation policy
Market catalogue solutions ensuring
maximum re-use and on-time definition
freeze
Limit the customisation to ease the realization
phase
Help customer tomonitor configuration
of its A/C
ADD & ADD-Annexes x xx xx
xxCustomerDefinition
Center (CDC)x xx xx
Customization tool set aims at covering the whole configuration process, from initial marketing phase to in-service activity
A350 XWB Customization policy An integrated customization process
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
A350 XWB Customization policy An integrated customization process
Contract DefinitionMarketing & Sales
MOU PA CDF
KOM TCM CDF
CDC
Combine the best of standard catalogue elements to demonstrate the endless creative possibilities:• Example of cabins• Different cabin modules and
combinations of options, trim, finish & lighting
• Everything on display would promoting creative re-use of our catalogue of pre -developed solutions
VIRTUAL EXPERIENCE SHOWROOM
Full data compatibility between configurator and high end rendering toolsHigh end Photorealistic renderingsImmersive experience
Catalog of pre -developed options
Interactive Rendering capabilities
A350 Configurator
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
• Better customer guidance for Marketing proposals in line with catalogue offer and Customer Definitions
• Better decision control on customization deviation
• De-risk the ramp-up through maximum package reuse
• Speed up and reduce workload to achieve on time Cabin definition freeze
• Up sell options Customisation Revenue
• Way of Working effect• Accelerate CDF decision making through visualisations• Compensate the limitations of catalogue approach by illustrating the thousands of pre-developed packages available• Improve Airbus image through innovative and modern tools• Give access the customer the capability to investigate and finalize its own cabin layouts within pre-defined solutions
• Demonstration of the benefits of the extended enterprise model
• Efficient marketing increasing their return on investment
• Configurator is the virtual showroom whereas the CDC is the physical showroom
A350 XWB Customization policy A350 Configurator provides overall benefits
Airlines
SuppliersAirbus
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Table of Contents
September 29, 2014PACE DAYS-Sept.29th-30th 2014
A350 XWB Program Status
A350 XWB Customization policy
PACE ConfiguratorProject historyConvergence & Deployment CDC & high rendering
Conclusion and Vision
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Layout
Project HistoryBenefits versus customer definition process
Lean selection of cabin customization within the A350 XWB configurator
HTML + PDF
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Full scope of cabin & aircraft systems configuration covered in 2D and 3D State-of-the-art 3D cabin fly through Real customer guidance to ensure re-use
Customer-oriented with intuitive interface Access to customers Stronger, quicker and more visible cabin definition
Capacity to upload out-of catalogue selection
Faster & secure customization validation Pre-developed options Automatic generation of customer documents
Knowledge based rule management
Project History Benefits versus a standard cabin layout tool
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Project HistoryKey functionalities
Generation of complete and accurate cabin layouts
Customize cabin commodities and systems Galley, lavatory, Seat, IFE, …
Allow Cabin re-configuration
Provide for 3D visualization & movie generation
Generate diverse reports
Central data management3D data as master for configuration process
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Project HistoryGlobal view
Project Kick Off
V1 –PLC7.1Configurator delivery: PLC6.2 iso-functionality (layout + galley configuration)
V2 PLC7.2configurator delivery: monuments configuration & E/E (Project closure)
2D & 3D Data integration & maturation: catalogue seats, galleys pre-configurations, stowage, …
EIS to A350 XWB customer facing team with Data update and management, PLC7.4 deployment, Definition documents delivery,..
201420112010 2012 20152013
Deployment towards airlines & suppliersImprove Definition documents generation & data basis management
Convergence project: Airbus deployment of PACE configurator
Harmonisation project: Secure a unique A350 XWB offer data-basis
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Project HistoryGlobal view
Project Kick Off
V1 –PLC7.1Configurator delivery: PLC6.2 iso-functionality (layout + galley configuration)
V2 PLC7.2configurator delivery: monuments configuration & E/E (Project closure)
2D & 3D Data integration & maturation: catalogue seats, galleys pre-configurations, stowage, …
EIS to A350 XWB customer facing team with Data update and management, PLC7.4 deployment, Definition documents delivery,..
201420112010 2012 20152013
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Project HistoryA350XWB Configurator Maturity Ramp-Up
September 29, 2014PACE DAYS-Sept.29th-30th 2014
MSN02
Airline
2 Go or around 35 000 Data to continuously check & manage !
2012-2013
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Convergence & deploymentGlobal view
Project Kick Off
V1 –PLC7.1Configurator delivery: PLC6.2 iso-functionality (layout + galley configuration)
V2 PLC7.2configurator delivery: monuments configuration & E/E (Project closure)
2D & 3D Data integration & maturation: catalogue seats, galleys pre-configurations, stowage, …
EIS to A350 XWB customer facing team with Data update and management, PLC7.4 deployment, Definition documents delivery,..
201420112010 2012 20152013
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Convergence & deployment Data Management
September 29, 2014PACE DAYS-Sept.29th-30th 2014
KickOff
ITCM(Out of
catalogue) CF
Marketing Phase
CDFTCM
(Catalogue)Out-Of catalogue
Selection
BFE seats Integration Phase Definition Phase
ACS Seats Integration Phase
CatalogueSelection
Customer Customization Process
Data management and customer definition process are closely related
A350XWB Configurator
Production of layouts with Generic seats data
Integration of Out of Catalogue data
Integration of CatalogueSeats/IFE data *
*if not yet available
Integration of potential changes
Preparation of cabin & Emergency Equipment layouts and all Definition Documents (DD)
Potential Update of layouts versus changes
A350XWB Configurator
Data Process
Contractual Documentation Production
Layout & DD become contractual
2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Convergence & deployment Seat data integration process
September 29, 2014PACE DAYS-Sept.29th-30th 2014
4 weeks* 4 weeks 8 weeks
2D Drawings in DXF format with indication of Seat Ref. Point (SRP), Cushion Ref. Point (CRP) and Eyes Ref. Point (ERP) and range of seat pitch
List of all seats variant
3D Model Mat A for all seats variants
3D Model Mat B 3D Model Mat C
Standard & Options features List
A350XWB ConfiguratorCDRPDRATM CGI
CGI: Configurator Gate Implementation
Mat.C
Mat.A
Mat.A
Seat Data management is the key activity: integrating a new seat means storing and checking all 2D and 3D geometrical data concerning 15 up to 30 seats variants
2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Convergence & deployment Out-of catalogue seat data process
September 29, 2014PACE DAYS-Sept.29th-30th 2014
1 month*
Customer Customization Process *at the latest
2D top view drawings of the BFE seat footprint inside the cabin
layout including X/Y position, seat pitch and identification of all seat
variants
2D side and cross section view drawing for all seats variants
A350XWB Configurator
Out-of catalogue data package shall be provided by the supplier one month at the latest before ITCM. In case of not delivered in due-time, the back-up catalogue product will be automatically selected
Technical coordination
meeting (ITCM)
Out-of catalogueSelection
Out-of catalogueData Package
delivery
implementation
3D model if available
2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Convergence & deployment Available A350 XWB catalogue seats
September 29, 2014PACE DAYS-Sept.29th-30th 2014
A rich catalogue offer comprising 10 seats is available within the configurator with most of 3D data
2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Convergence & deploymentGlobal view
Project Kick Off
V1 –PLC7.1Configurator delivery: PLC6.2 iso-functionality (layout + galley configuration)
V2 PLC7.2configurator delivery: monuments configuration & E/E (Project closure)
2D & 3D Data integration & maturation: catalogue seats, galleys pre-configurations, stowage, …
EIS to A350 XWB customer facing team with Data update and management, PLC7.4 deployment, Definition documents delivery,..
201420112010 2012 20152013
Deployment towards airlines & suppliersImprove Definition documents generation & data basis management
Convergence project: Airbus deployment of PACE configurator
Harmonisation project: Secure a unique A350 XWB offer data-basis
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Convergence & deployment Documentation & configurator synchronization
September 29, 2014PACE DAYS-Sept.29th-30th 2014
Synchronization is key between ADD-Annex documentation and the Configurator based on a common offer data basis
2014-2015
Harmonisation project: Secure a unique A350 XWB offer data-basis
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Convergence & deployment Convergence plan
September 29, 2014PACE DAYS-Sept.29th-30th 2014
2014 2015 2016 2017
EIS A380PLC 7.4
EIS A350PLC 7.4
DM A320PLC 7.5
PLC 7.5
A380
A350
A320
A330
PLC 7.6
EIS A320PLC 7.6
Data Migration
PLC 7.7
DM A330PLC 7.6
EIS A330PLC 7.7
Data Migration
Stop PLC 6
PLC 7.8
Stop PLC 6
PACE
PLC 7.5 PLC 7.6 PLC 7.7 PLC 7.8
Stop PLC 6EIS A320PLC 7.4
Since 2014, cross-program deployment of the PCL7.4 configurator
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
September 29, 2014PACE DAYS-Sept.29th-30th 2014
CDC & High renderingThe A350 XWB Customer Definition Centre is …
... the A350 XWB product showroom supporting unique A350 XWB definition through a purposely designed array of dedicated zones.
Full scope of customisation displayed through hardware and Virtual Reality (VR)
Showrooms with products supplied and presented by partner Airbus Contracted Suppliers (ACS) and SFE Suppliers
Meeting rooms with large Virtual Reality screens used in conjunction with the A350 XWB Configurator in 2D and 3D mode
Functional “Play Rooms” for Galley, Lavatory, IFE, Connectivity and Cabin Operational Applications
Large mock-up areas for fully integrated A350 XWB cabin mock-ups Trim & Finish Design Studio with adjacent Lighting Mock-up (LMU)
CDC-See, feel, test and compare the entire spectrum of the A350 XWB product selection in a unique customer experience.
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
CDC & High-rendering
September 29, 2014PACE DAYS-Sept.29th-30th 2014
• Colored elements• Simplifies light
• Textured elements• Shader materials• Dedicated light• Reflexion
• Realistic 3D representation
• Snapshot• Walk through movie
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
CDC & High-rendering
September 29, 2014PACE DAYS-Sept.29th-30th 2014
• Colored elements• Simplifies light
• Textured elements• Shader materials• Dedicated light• Reflexion • Photo realistic
rendering
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
CDC & High-renderingSpecific customer support :2D & 3D geometrical data & rendering
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Table of Contents
September 29, 2014PACE DAYS-Sept.29th-30th 2014
A350 XWB Program Status
A350 XWB Customization policy
PACE ConfiguratorProject historyConvergence & Deployment CDC & high rendering
Conclusion and Vision
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
Conclusion & vision
Performant and reliable configurator
September 29, 2014PACE DAYS-Sept.29th-30th 2014
Standards for A350 XWB product offer documentation:• Quality
• Performance
• Customer first
Electronic and interactive A350 XWB offer documentation eADD
© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.
September 29, 2014PACE DAYS-Sept.29th-30th 2014
© Airbus S.A.S. All rights reserved. Confidential and proprietary document. This document and all information contained herein is the sole property of AIRBUS. No intellectual property rights are granted by the delivery of this document or the disclosure ofits content. This document shall not be reproduced or disclosed to a third party without the express written consent of AIRBUS S.A.S. This document and its content shall not be used for any purpose other than that for which it is supplied. The statementsmade herein do not constitute an offer. They are based on the mentioned assumptions and are expressed in good faith. Where the supporting grounds for these statements are not shown, AIRBUS S.A.S. will be pleased to explain the basis thereof.AIRBUS, its logo, A300, A310, A318, A319, A320, A321, A330, A340, A350, A380, A400M are registered trademarks.
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