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A Publication Of
A VISUAL GUIDE TO CREATING THE PERFECT
LINKEDIN C O M P A N Y P A G E
TABLE OF CONTENTS
Introduction | 3
1. Company Overview | 4
2. Logo & Banner | 5
3. Careers Page | 8
4. Showcase Pages | 9
5. Featured Groups | 11
6. Company Updates | 12
7. Page Analytics | 13
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INTRODUCTION
Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages.
So, flip on through and find some inspiration. And if you’d like a text-only version of LinkedIn’s tips, refer to the checklist that came with your download. Thanks!
Erik DevaneyContent Strategist, HubSpot
@BardOfBoston
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Above: Company overview from LinkedIn’s Company Page
1. COMPANY OVERVIEW
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PRO TIPMake it easy for the right people to find your Company Page by adding SEO terms in the description and ‘Specialties’ sections.
Above: Kellogg’s Company Page cover image, which highlights recent accomplishments
2. LOGO & BANNER
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PRO TIPKeep your Company Page fresh with rich cover images that reflect your company’s accomplishments, events, and offerings.
Above: The Weinstein Company’s cover image, which highlights an upcoming film release
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Above: Apple’s Company Page cover image, which highlights a product feature
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Above: NPR’s Careers Page on LinkedIn, which features an employee video
3. CAREERS PAGE
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PRO TIPStudies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.
Above: Cover images from Adobe’s two Showcase Pages, which highlight different business lines: Adobe Creative Cloud and Adobe Marketing Cloud
4. SHOWCASE PAGES
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PRO TIPFor business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.
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