8/10/2019 A Study of Prmotional Polices of Birla Sunlife
1/52
INTRODUCTION
Life insurance
Life insurance (Life Assurance in British English) is a type of insurance. As
in all insurance, the insured transfers a risk to the insurer. The insured pays a
premium and receives a policy in exchange. The risk assumed y the insurer
is the risk of death of the insured.
How life insurance works
There are three parties in a life insurance transaction! the insurer, the
insured, and the o"ner of the policy (policyholder), although the o"ner and
the insured are often the same person. #or example, if $ohn %mith uys a
policy on his o"n life, he is oth the o"ner and the insured. But if &ary
%mith, his "ife, uys a policy on $ohn's life, she is the o"ner and he is the
insured. The o"ner of the policy is called the grantee (he or she "ill e the
person "ho "ill pay for the policy). Another important person involved is
theeneficiary. The eneficiary is the person or persons "ho "ill receive
the policy proceeds upon the death of the insured. The eneficiary is not a
party to the policy, ut is designated y the o"ner, "ho may change the
eneficiary unless the policy has an irrevocale eneficiary designation.
ith an irrevocale eneficiary, that eneficiary must agree to changes in
eneficiary, policy assignment, or orro"ing of cash value.
The policy, like all insurance policies, is a legal contract specifying the
terms and conditions of the risk assumed. %pecial provisions apply,
including a suicide clause "herein the policy ecomes null if the insured
commits suicide "ithin a specified time for the policy date (usually t"o
years). Any misrepresentation y the o"ner or insured on the application is
also grounds for nullification. &ost contracts have a contestaility period,
http://en.wikipedia.org/wiki/British_Englishhttp://en.wikipedia.org/wiki/Insurancehttp://en.wikipedia.org/wiki/Beneficiaryhttp://en.wikipedia.org/wiki/British_Englishhttp://en.wikipedia.org/wiki/Insurancehttp://en.wikipedia.org/wiki/Beneficiary8/10/2019 A Study of Prmotional Polices of Birla Sunlife
2/52
also usually a t"oyear period! if the insured dies "ithin this period, the
insurer has a legal right to contest the claim and re*uest additional
information efore deciding to pay or deny the claim.
The face amount of the policy is normally the amount paid "hen the policy
matures, although policies can provide for greater or lesser amounts. The
policy matures "hen the insured dies or reaches a specified age. The most
common reason to uy a life insurance policy is to protect the financial
interests of the o"ner of the policy in the event of the insured's demise. The
insurance proceeds "ould pay for funeral and other death costs or e
invested to provide income replacing the deceased's "ages. +ther reasons
include estate planning and retirement. The o"ner (if not the insured) must
have an insurale interest in the insured, i.e. a legitimate reason for insuring
another persons life. The insurer (the life insurance company) calculates the
policy prices "ith an intent to recover claims to e paid and administrative
costs, and to make a profit. The cost of insurance is determined using
mortality tales calculated y actuaries. Actuariesare professionals "ho use
actuarial science "hich is ased in mathematics (primarily proaility and
statistics). &ortality tales are statistically ased tales sho"ing average life
expectancies. The three main variales in a mortality tale are age, gender,
and use of toacco. The mortality tales provide a aseline for the cost of
insurance. -n practice, these mortality tales are used in conunction "ith the
health and family history of the individual applying for a policy in order to
determine premiums and insuraility. The current mortality tale eing used
y life insurance companies in the /nited %tatesand their regulators "as
calculated during the 0123s. There is currently a measure eing pushed to
update the mortality tales y 4332.
The current mortality tale assumes that roughly 4 in 0,333 people aged 45"ill die during the term of coverage. This numer rises roughly *uadratic
http://en.wikipedia.org/wiki/Actuaryhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/1980shttp://en.wikipedia.org/wiki/Actuaryhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/1980s8/10/2019 A Study of Prmotional Polices of Birla Sunlife
3/52
ally to aout 45 in 0,333 people for those aged 65. %o in a group of one
thousand 45 year old males "ith a 7033,333 policy, a life insurance
company "ould have to, at the minimum, collect 7433 a year from each of
the thousand people to cover the expected claims. The insurance company
receives the premiums from the policy o"ner and invests them to create a
pool of money from "hich to pay claims, and finance the insurance
company's operations. 8ontrary to popular elief, the maority of the money
that insurance companies make comes directly from premiums paid, as
money gained through investment of premiums "ill never, in even the most
ideal market conditions, vest enough money per year to pay out claims.
9ates charged for life insurance increase "ith the insured's age ecause,
statistically, a people are more likely to die as they get older.
%ince adverse selectioncan have a negative impact on the financial results
of the insurer, the insurer investigates each proposed insured (unless the
policy is elo" a companyestalished minimum amount) eginning "ith
the application, "hich ecomes part of the policy. :roup -nsurancepolicies
are an exception. This investigation and resulting evaluation of the risk is
called under"riting. ;ealth and lifestyle *uestions are asked, and the
ans"ers are dutifully recorded. 8ertain responses y the insured "ill e
given further investigation. Life insurance companies in the /nited %tates
support The &edical -nformation Bureau, "hich is a clearinghouse of
medical information on all persons "ho have ever applied for life insurance.
As part of the application, the insurer receives permission to otain
information from the proposed insured's physicians. Life insurance
companies are never re*uired y la" to under"rite or to provide coverage
on anyone. They alone determine insuraility, and some people, for their
o"n health or lifestyle reasons, are uninsurale. The policy can e declined
http://en.wikipedia.org/wiki/Adverse_selectionhttp://en.wikipedia.org/wiki/Group_Insurancehttp://en.wikipedia.org/wiki/Underwritinghttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Medical_Information_Bureauhttp://en.wikipedia.org/wiki/Clearinghousehttp://en.wikipedia.org/wiki/Adverse_selectionhttp://en.wikipedia.org/wiki/Group_Insurancehttp://en.wikipedia.org/wiki/Underwritinghttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Medical_Information_Bureauhttp://en.wikipedia.org/wiki/Clearinghouse8/10/2019 A Study of Prmotional Polices of Birla Sunlife
4/52
(turned do"n) or rated. 9ating means increasing the premiums to provide
for additional risks relative to that particular insured.
VISION
To e a "orld class provider of financial security to individuals and
corporates and to e amongst the top three private sector life insurance
companies in -ndia
MISSION
To e the first preference of our customers y providing innovative, need
ased life insurance and retirement solutions to individuals as "ell as
corporates. These solutions "ill e made availale y "elltrained
professionals through a multi channel distriution net"ork and superior
technology.
+ur endeavour "ill e to provide constant value addition to customers
throughout their relationship "ith us, "ithin the regulatory frame"ork. e
"ill provide career development opportunities to our employees and the
highest possile returns to our shareholders
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
5/52
IRDA:
The insurance sector has een opened up in -ndia, as there "as an
urgent need. The international experience indicates those country "ith a
lierali
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
6/52
market, as disposale income rises, -nsurance premiums as a ratio of :@
shoots up. The confederation of -ndian -ndustry proected a gro"th of Life
-nsurance premiums from 9s. >53 Billion at present to 9s.0?3 Billion. The
gro"th of nonlife insurance premium is expected to increase from 5
illion to >5 illion. +ut of "hich, only 03= is tapped y the existing
insurer.
-nsurance even more than anking is a volume game. A very
exclusive approach in vie" is unlikely to provide meaningful numers.
8urrently, insurance is ought for the purpose of taxenefits. A higher
percentage of usiness is in the rural market. The share of rural ne"
usiness insurance total ne" usiness is 55= in terms of policies and ?=
in terms of sum assured. ;o"ever, this needs to e vie"ed in the light of
some recent issues that have een raised regarding as to "hat constitutes the
rural market. Therefore, private insurers "ill e est served y middle
market approach, targeting the customer segments that are presently
unexploited.
;o" many -ndians are a"are that L-8 has more than 63roducts and
:-8 has more than 023roductsC Dot only there is a reduction in the
premiums of Life -nsurance products have long overdue since -ndian
morality rate has decreased three folds in the last 53years. There is also
scope to increase the yield on life insurance policies (presently 6=) "ithproper risk management in place.
-t is een deated that insurance usiness does not produce profit in
the first five years cross susidi
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
7/52
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
8/52
OBJECTIVE
To determine and analy
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
9/52
S A CH
M THODOLOGY
According to :reen and Tall A research design is the specification of the
methods and procedures for ac*uiring the information needed. -t is the
overall operational pattern or frame"ork of the proect that stipulates "hichinformation is to e collected, from "here it is to e collected and y "hat
proceduresF
This research process ased on primary data analysis and secondary data
analysis "ill e clearly defined to meet the oectives of the study.
- chose the primary sources to get the data. A *uestionnaire "as
designed in accordance "ith our mentor in %hirts. - chose a sample of
aout >3 corporate customers
- collected some data from the secondary sources like pulished
8ompany documents, internet etc.
Research Desi"nA research design is the arrangement of conditions for collections and
analysis of data in a manner that aims to comine relevance to the research
purpose "ith economy in proceduresF. -t is a descriptive cross sectional
design .-t is the conceptual structure "ith in "hich research is conducted! it
constitutes the lueprint for the collection, measurement and analysis of
data.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
10/52
-t is needed ecause it facilitates the smooth sailing of the various research
operations, therey making research as efficient as possile yielding
maximal information "ith minimal expenditure of effort, time and money.
-n the preliminary stage, my research stage constituted of exploratory study
y "hich it is clear that the existence of the prolem is ovious .%o, - can
directly head for the conclusive research.
Sa%#lin" +lan
%ampling planF is a distinct phase of research process. -n this stage - have
to determine "ho is to e sampled, ho" large should e the needed sample
and ho" sampling unit is to e selected.
+o#ula$ion
-n my research, - have defined my population as a complete set of customers
of %agar 8ity.
Sa%#le Sure
As compared to census study, a sample study has een conducted y us
ecause ofG ide range of population, it "as impossile to cover the "hole
population
Time and money constraints.
Sa%#le Uni$
-n this survey - took the list of customers from the dealers of %hirts
Sa%#lin" Techni-ue
%ampling techni*ue implies the method of choosing the sample items, the
t"o methods of selecting sample areG
roaility method.
Donproaility method.
roaility methodF is those in "hich every item of the universe has an
e*ual chance of the inclusion in the sample. Donproaility methodsF are
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
11/52
those that do not provide every item in the universe "ith kno"n cause of
eing included in the sampl
COMPANY PROFILE
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
12/52
Birla %un Life -nsurance 8ompany Limited (B%L-) is a oint venture
et"een the Aditya Birla :roup and %un Life #inancial -nc., a leading
international financial services organisation. The local kno"ledge of theAditya Birla :roup comined "ith the expertise of %un Life #inancial -nc.,
offers a formidale value proposition to customers.
%un Life #inancial and its partners today have operations in key markets
"orld"ide, including -ndia, 8anada, the /nited %tates, the /nited Hingdom,
;ong Hong, hilippines, $apan, -ndonesia, 8hina and Bermuda. %un Life
#inancial -nc. had assets under management of over /%7 >26.24 illion, as
on >0 &arch 433. %un Life #inancial -nc. is a leading performer in the life
insurance market in 8anada.
B%L- in its five successful years of operations has contriuted significantly
to the gro"th and development of the life insurance industry in -ndia. -t
pioneered the launch of /nit Linked Life -nsurance plans amongst the
private players in -ndia. -t "as the first player in the industry to sell its
policies through the Bank assurance route and through the internet. -t "as
also the first private sector player to introduce a pure term plan in the -ndian
market. This "as supported y sales practices, "hich rought a degree of
transparency that "as entirely ne" to the market. The process of getting
sales illustrations signed y customers, offering a free look period on all
policies, "hich are no" industry standards "ere introduced y B%L-.
Being a customer centric company, B%L- has invested heavily in technology
to uild "orld class processing capailities. B%L- has covered more than
one and a half million lives since inception and its customer ase is spread
across 033 cities in -ndia. All this has assisted the company in cementing its
place amongst the leaders in the industry in terms of ne" usiness premium
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
13/52
income. Birla %un Life -nsurance (B%L-), one of the leading private life
insurers in -ndia today announced the inimitale achiever, cricketer Hapil
@ev as their corporate rand amassador. The cricketing supremo "ill e
endorsing B%L- in all its marketing initiatives. Birla %un Life -nsurance is a
valuedriven rand "hich has a national rand recall of 3 per cent. The
oective of appointing a rand amassador is to gro" its rand recall as it
goes national in its distriution reach and fuel usiness gro"th. As a rand
amassador, Hapil @ev "ill play a key role in the rand and product
marketing and promotional activities. B%L- has al"ays used an integrated
marketing approach, "hich "ill e strengthened further.
8ommenting on the association "ith Hapil @ev, &r. %. H. &itra, @irector,
#inancial %ervices, Aditya Birla :roup and currently incharge of B%L-
expressed, IThe Birla %un Life -nsurance usiness distriution net"ork is
national in nature covering more than 0333 points across the country .e
have made our entry in several tier - and tier -- to"ns. -t is therefore very
important for the rand to connect at the grassroot level and create trust. e
elieve that our association "ith Hapil @ev as our rand amassador "ill
help us create this connect in a shorter period of time. e therefore no"
have t"o strong connects J our parent rand Birla and our rand
amassador Hapil @evI.
Hapil @ev, also kno"n as the ;aryana ;urricane, "as orn on 6 $anuary0151 in 8handigarh. ;e played his first competitive game of cricket at the
age of 0> years and made his test deut on 06 +ctoer 012 at #aisalaad
against akistan. Hapil @ev remained -ndia's top strike o"ler for almost 05
years. ;is extraordinary test match figures of more than 5333 runs and ?>?
"ickets along "ith 6? catches sho" that he "as a "orld class cricketer and
an allrounder. ;e has raised the mantle of -ndia to sporting glory y"inning us the orld 8up.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
14/52
-n a study conducted y B%L-, Hapil @ev connected extremely "ell "ith the
life insurance category and had high acceptance y the masses. +ur survey
suggests that he is seen as a very good fit for the B%L- rand. ;e is very
much loved and respected y a vast maority of the population.
+n 46 Dovemer 4336, Birla %un Life "as host the annual golf tournament
at the 8hemur :olf 8lu in &umai "here Hapil @ev "as participate.
A.ou$ /irla Sun Life Insurance
Birla %un Life -nsurance 8ompany Limited is a oint venture et"een theAditya Birla :roup, one of the largest usiness houses in -ndia and %un Life
#inancial -nc., a leading international financial services organisation. The
local kno"ledge of the Aditya Birla :roup comined "ith the expertise of
%un Life #inancial -nc., offers a formidale protection for your future.
Birla %un Life -nsurance (B%L-), in its five successful years of operations,
has contriuted significantly to the gro"th and development of the life
insurance industry in -ndia. -t pioneered the launch of unit linked life
insurance plans amongst the private players in -ndia. -t "as the first player
in the industry to sell its policies through the anc assurance route and
through the internet. -t "as the first private sector player to introduce a pure
term plan in the -ndian market. This "as supported y sales practices "hich
rought a degree of transparency that "as entirely ne" to the market. The
process of getting sales illustrations signed y customers and offering a free
look period on all policies, "hich are no" industry standards, "ere
introduced y B%L-. Being a customercentric company, B%L- has invested
heavily in technology to uild "orld class processing capailities. B%L- has
covered more than a million lives since inception and its customer ase is
spread across more than 0333 to"ns and cities in -ndia. All this has assisted
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
15/52
the company in cementing its place amongst the leaders in the industry in
terms of ne" usiness premium income. The company's current capital ase
is 9s.543 crore.
A.ou$ $he A!i$a /irla 0rou#
The Aditya Birla :roup has a turnover close to 9s.>2,333 crore (as on >0
&arch 4332) and is one of the largest usiness houses in -ndia. -t enoys a
leadership position in all the sectors in "hich it operates. ith over 5
usiness units spanning the %outh East Asian elt, Africa, 8anada and the
/H among others, it is reckoned as -ndia's first multinational corporation.
The group is anchored y 4,333 employees and has seven lakh
shareholders, "ith a market capitali,?33 crore.
A.ou$ Sun Life 1inancial Inc2
%un Life #inancial -nc. is a leading international financial services
organisation providing a diverse range of "ealth accumulation and
protection products and services to individuals and corporate customers.
Tracing its roots ack to 0265, %un Life #inancial and its partners today
have operations in key markets "orld"ide, including 8anada, the /nited
%tates, the /nited Hingdom, ;ong Hong, the hilippines, $apan, -ndonesia,
-ndia, 8hina and Bermuda. As of >0 &arch 4332, the %un Life #inancial
group of companies had total assets under management of /%7 >?> illion.
%un Life #inancial -nc. trades on the Toronto (T%K), De" ork (D%E) and
hilippine (%E) stock exchanges under ticker symol I%L#I.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
16/52
+RODUCT +RO1IL*
In!ii!ual Life +ro$ec$ion
Birla %un Life Termlan
remium Back Termlan
Sain"
Birla %un Life -nsurance :oldlus
%upreme Life @ream lan
8lassic Life remier
%imply Life
rime Life remier
rime Life
Life 8ompanion
#lexi 8ash #lo"
#lexi %ave lus
#lexi Life Line
%ingle remium Bond
http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/insplans_indiv_protection.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/bsl_termplan.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/bsl_premiumterm.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/insplans_indiv_savings.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_goldplus.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_supremelife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_dreamplan.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_classiclifepremier.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_simplylife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_primelifepremier.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_primelife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_lifecompanion.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_cashflow.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_endowment.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_lifeline.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_singlepremium.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/insplans_indiv_protection.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/bsl_termplan.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/bsl_premiumterm.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/insplans_indiv_savings.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_goldplus.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_supremelife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_dreamplan.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_classiclifepremier.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_simplylife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_primelifepremier.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_primelife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_lifecompanion.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_cashflow.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_endowment.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_lifeline.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_singlepremium.aspx8/10/2019 A Study of Prmotional Polices of Birla Sunlife
17/52
Re$ire%en$
#lexi %ecure Life 9etirement lan --
Chil!ren
8hildren's @ream lan
Rural
Bima Havach oana
http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Retirement/insplans_indiv_retirement.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Retirement/bsl_securelife2.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Children/insplans_indiv_children.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Children/bsl_childrendream.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Rural/insplans_indiv_rural.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Rural/bsl_bimakavach.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Retirement/insplans_indiv_retirement.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Retirement/bsl_securelife2.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Children/insplans_indiv_children.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Children/bsl_childrendream.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Rural/insplans_indiv_rural.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Rural/bsl_bimakavach.aspx8/10/2019 A Study of Prmotional Polices of Birla Sunlife
18/52
Re$ire%en$
+ur 9etirement lans allo" you to meet your expenses and uild a nest
egg, "hich gives you the freedom to live life to the fullest even after
retirement.
The post retirement years can e the est years of your life. Time to do
things you couldn't have done "hile you "ere "orking. A right financial
planning makes your post retirement years truly golden . +ur %un Life
secure Life -- assures you ust that.
Ri!ers
Accidental @eath and @ismemerment 9ider
Term 9ider
8ritical -llness 9ider
aiver of remium
8ritical -llness lus 9ider
8ritical -llness oman 9ider
http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/insplans_indiv_riders.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_accidental.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_term.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_illness.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_waiver.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_illnessplus.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_illnesswoman.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/insplans_indiv_riders.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_accidental.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_term.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_illness.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_waiver.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_illnessplus.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Riders/rider_illnesswoman.aspx8/10/2019 A Study of Prmotional Polices of Birla Sunlife
19/52
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
20/52
+RODUCTS
Life i s unpredicta le . But in face of advers ity, our
responsiilit ies to"ards our parents, children and loved ones
need not e compromised. -nsurance planning e*uips you to
smooth out the uncertainties and adversities that life might send
your "ay, so that the est that l ife has to offer, secure in the
kno"ledge that your eloved ones are "ell provided for.
B%L- offers a complete range of insurance products
3. +ro$ec$ion +lans
&2 Sain"s +lans
42Chil! +lans
52 Ines$%en$ +lans
62Re$ire%en$ +lans
720rou# +lans
82Rural +lans
92+lans for NRIs
2 ;e%an +lans
3'2Ri!ers
Insurance Plans
http://www.iciciprulife.com/ipru/protection1.jsphttp://www.iciciprulife.com/ipru/savings1.jsphttp://www.iciciprulife.com/ipru/childplan1.jsphttp://www.iciciprulife.com/ipru/investment1.jsphttp://www.iciciprulife.com/ipru/retire1.jsphttp://www.iciciprulife.com/ipru/groupplan1.jsphttp://www.iciciprulife.com/ipru/ruralplan1.jsphttp://www.iciciprulife.com/ipru/nriplan1.jsphttp://www.iciciprulife.com/ipru/keymanplan1.jsphttp://www.iciciprulife.com/ipru/riders.jsphttp://www.iciciprulife.com/ipru/protection1.jsphttp://www.iciciprulife.com/ipru/savings1.jsphttp://www.iciciprulife.com/ipru/childplan1.jsphttp://www.iciciprulife.com/ipru/investment1.jsphttp://www.iciciprulife.com/ipru/retire1.jsphttp://www.iciciprulife.com/ipru/groupplan1.jsphttp://www.iciciprulife.com/ipru/ruralplan1.jsphttp://www.iciciprulife.com/ipru/nriplan1.jsphttp://www.iciciprulife.com/ipru/keymanplan1.jsphttp://www.iciciprulife.com/ipru/riders.jsp8/10/2019 A Study of Prmotional Polices of Birla Sunlife
21/52
B%L- offers Life0uar! a set of pure protection plans. 8hoose
from amongst three different product structures to insure your
life and provide total security to your family, a t a ve ry
affordale cost.
Leel Ter% Assurance wi$h re$urn of #re%iu%
+n death the entire sum assured "ill e paid.
+n maturity, all the premiums paid "ill e returned.
Leel Ter% Assurance wi$hou$ re$urn of #re%iu%
+n death the entire sum assured "ill e paid.
Do survival or maturity enefits.
ou can also enhance the aove t"o policies y adding Accident
M @isaility Benefit 9ider and aiver of remium 9ider (+) .
Leel Ter% Assurance < Sin"le #re%iu%:
+n death the entire sum assured "ill e paid.
Do survival or maturity enefits
Protection Plans
http://www.iciciprulife.com/ipru/riders.jsp#chttp://www.iciciprulife.com/ipru/riders.jsp#chttp://www.iciciprulife.com/ipru/riders.jsp#fhttp://www.iciciprulife.com/ipru/riders.jsp#chttp://www.iciciprulife.com/ipru/riders.jsp#chttp://www.iciciprulife.com/ipru/riders.jsp#f8/10/2019 A Study of Prmotional Polices of Birla Sunlife
22/52
B%L- offers a variety of policies that give you the enefits of
protection and the opportunity to save for important assets orevents, like a home, a car or a "edding.
A regular premium unitlinked insurance plan "ith an assurance
of 8apital :uaranteeN "ith the added advantage of f lexile
li*uidity option. An ideal plan for long term planning "ith theenefit of li*uidity.
The ke fea$ures of $he #lan are:
#lexiili ty to choose a specific level of protection (%um
Assured), ased on a multiple of the annual premium. ou
can also choose the term of the plan.
At the end of the term, the higher of the value of units or
the guaranteed valueO is paid. +n death, %um Assured
along "ith the higher of value of units or the guaranteed
value is payale.
#acil ity to make "ithdra"als from the 6th policy year
on"ards till the end of the policy term. Every year "ithdra" up to 03= of the value of units.
Additional credits payale as a percentage of the initial
annual premium are paid along "ith the death or maturity
enefit.
Additional insurance for 03 years after the maturity, for an
amount of 53= of the %um Assured.
Savings Plans
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
23/52
#lexiility to make additional investment "ith the help of
the topup facility.
#lexii li ty to increase P decrease your annual premium
amount
#acility of Automatic remium ayment ith this facility
you can take a temporary reak from premium payment. OO
Total transparency "ith the premium allocations, and other
charges declared upfront.
The guaranteed value of the unit fund is the value of all
invested premiums (premiums net of al l charges) along
"ith the declared onus interests.
OO ith Automatic remium ayment facility, you can avail a
temporary reak from premium payment for a maximum of 0
year. This facili ty is availale once if the premium paying
term is less than 05 years and t"ice, if it is 05 years or more.
ou can also enhance your pol icy y adding Accident M
@isaili ty Benefit 9ider, aiver of remium 9ider and
8ritical -llness 9ider.
A regular premium unitlinked insurance plan "ith an assurance
of 8apital :uaranteeN An ideal plan for your longterm savings
and protection re*uirement.
http://www.iciciprulife.com/ipru/riders.jsp#chttp://www.iciciprulife.com/ipru/riders.jsp#chttp://www.iciciprulife.com/ipru/riders.jsp#fhttp://www.iciciprulife.com/ipru/riders.jsp#ahttp://www.iciciprulife.com/ipru/riders.jsp#chttp://www.iciciprulife.com/ipru/riders.jsp#chttp://www.iciciprulife.com/ipru/riders.jsp#fhttp://www.iciciprulife.com/ipru/riders.jsp#a8/10/2019 A Study of Prmotional Polices of Birla Sunlife
24/52
The ke fea$ures of $he #lan are G
#lexiility to choose a specific level of protection ( Su%
Assure!), ased on a multiple of the annual premium. ou canalso choose the term of the plan.
At the end of the term, the higher of the value of units or
the guaranteed valueO is paid. +n death, %um Assured along
"ith the higher of value of units or the guaranteed value is
payale
Additional credits payale as a percentage of the initial
annual premium are paid along "ith the death or maturi ty
enefit.
Additional insurance for 03 years after the maturity, for
an amount of 53= of the %um Assured.
#lexiility to make additional investment "ith the help
of the$o#
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
25/52
The guaranteed value of the uni t fund is the value of a ll
invested premiums (premiums net of all charges) along "ith
the declared onus interests.
ith Automatic remium ayment facili ty, you can avail a
temporary reak from premium payment for a maximum of 0
year. This facili ty is availale once if the premium paying
term is less than 05 years and t"ice, if it is 05 years or more.
The capital guarantee i s applicale only on the inves ted
premium and the declared onus interests.
ou can a lso enhance your pol icy y adding Accident M
@isaility Benefit 9ider, aiver of remium 9ider and 8ritical
-llness 9ider.
A uni t linked insurance p lan "ith an assurance of 8apital
:uarantee "hich offers you the enefit of a l imited premium
payment term. An ideal plan for protection "ith "ealth creation
that offers the flexiility of a limited premium paying term.
#lexiili ty to choose a premium payment term of 5, or 03
years for a maturity term of 03, 05 or 43 years respectively.
#lexii li ty to choose a specif ic level of protection (%um
Assured), ased on a multiple of the annual premium.
At the end of the term (maturity), the higher of the value of
units or the guaranteed valueO is paid. +n death, %um Assured
along "ith the higher of value of units or the guaranteed value
is payale.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
26/52
Addit ional credi ts payale as a percentage of the ini tial
annual premium are paid along "ith the death or maturi ty
enefit.
#acil ity to make "ithdra"als from the 6th pol icy year
on"ards till the end of the policy term. Every year "ithdra"
up to 03= of the value of units
#lexiility to make additional investment "ith the help of the
topup facility.
#lexiility to increase P decrease your annual premium amount
Total transparency "ith the premium allocations, and other
charges declared upfront.
The guaranteed value of the uni t fund is the value of a ll
invested premiums (premiums net of all charges) along "ith
the declared onus interests.
The capital guarantee i s applicale only on the inves tedpremium and the declared onus interests.
ou can a lso enhance your pol icy y adding Accident M
@isaility Benefit 9ider and 8ritical - llness 9ider.
resenting remier Life Q The referred plan for the referred
8ustomer. The key features of the plan areG
Limited premium payment optionG 8hoose from among a >, 5,
or 03 year premium paying term.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
27/52
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
28/52
Addon riders to protect you against any eventuality.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
29/52
Life Expectancy has een rising rapidly and today you can
expect to live longer than your earlier generations. #or you, this
increase "il l mean a longer reti rement l ife, s tretching into acouple of decades. B%L- 9etirement %olutions that comine the
est of insurance and investment. These solutions are developed
to ensure your peace of mind for the years to come.
0. hy plan for retirementC
4. ;o" much should - set aside for retirementC
>. The impact of inflation on your retirement savings
?. hy plan earlyC
5. Aout Annuities
(h #lan for re$ire%en$@
#or too many people, the oy of retirement after years of
hard "ork is ecl ipsed y the f inancial uncer tain ties that i t
rings. @espite all the planning and saving, you can never sure
"hether your money "ill last a l ifetime. 9etirement planning
offers a "ay to ensure a more enoyale, stress free tomorro". A
prudent plan "ill ensure that increasing life expectancy, higher
inflation and increasing taxes do not eat a"ay into your hard
earned savings.
Retirement Plans
http://www.iciciprulife.com/ipru/retire2.jsp#ahttp://www.iciciprulife.com/ipru/retire2.jsp#bhttp://www.iciciprulife.com/ipru/retire2.jsp#chttp://www.iciciprulife.com/ipru/retire2.jsp#dhttp://www.iciciprulife.com/ipru/retire4.jsp#topahttp://www.iciciprulife.com/ipru/retire2.jsp#ahttp://www.iciciprulife.com/ipru/retire2.jsp#bhttp://www.iciciprulife.com/ipru/retire2.jsp#chttp://www.iciciprulife.com/ipru/retire2.jsp#dhttp://www.iciciprulife.com/ipru/retire4.jsp#topa8/10/2019 A Study of Prmotional Polices of Birla Sunlife
30/52
How %uch %us$ I se$ asi!e for re$ire%en$@
To ensure a comfortale retired life, you "ould e "ise to
invest money into additional avenues like pension plans. ;o"much you need to invest can e ans"ered y ans"ering some
*uestions such asG
0. ;o" long do you have to save that amount efore
retirementC
4. here can you invest your retirement moneyC
>. ;o" much risk are you "illing to take on your
investmentsC
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
31/52
-n an era of competit ive parity, the only asset that makes a
decisive difference et"een corporate success and failure is the
*uality of human capital. Employee enefits have proven to e
an excellent tool to optimi
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
32/52
0rou# Ter% Assurance : ;elps provide affordale cover to
memers of a group.
0rou# 0ra$ui$ +lan : ;elps employers fund their statutory
gratuity oligation in a flexile and hasslefree manner.
0rou# Su#erannua$ion +lan : A f lexile scheme (defined
enefit and defined contriution) to provide a retirement kitty
for each memer of the group.
0rou# Ter% Assurance:
B%LI flexile group term solution helps provide affordale
cover to memers of a group. The cover could e uniform or
ased on designationPrank or a multiple of salary, and can e
extended to all employees et"een the ages of 02 and 65 years.
The enefit under the policy is pa id on the event of the
memers death to the eneficiary nominated y the memer. -t
is a oneyear rene"ale policy "here one master policy covers
all proposed employees comprising the group, "ith a minimum
group si
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
33/52
4.AXIS BANK ON 7 Ps FRAMEWORK:-
+nce the marketing strategy is developed, there is a I%even #ormulaI that should eused to continually evaluate and reevaluate your usiness activities. These seven areG
Product
Price
Promotio
PRO!"#$:-
To egin "ith, develop the hait of looking at your product as though you "ere anoutside marketing consultant rought in to help your company decide "hether or not it'sin the right usiness at this time. Ask critical *uestions such as, I-s the current product orservice, or mix of products and services, appropriate and suitale for the market and thecustomers of todayCI@evelop a hait of assessing your usiness honestly and asking,
Are these the right products or services for our customers todayC
8ompared to your competitors, is your product or service superior in some significant"ay to anything else availaleC -f so, "hat is itC -f not, could you develop an areaof superiorityC %hould you e offering this product or service at all in the currentmarketplaceC
roduct variety, *uality and its features.
-s there a market for the service on offerC
-s the market gro"ing or shrinkingC
-s the service ne" or estalishedC
The competition prevailing in the market for the service on offerC
The /% of the product. roducts and %ervices on offered y AK-% BankG
Accounts
Easy Access Accounts
Prime Savings Account
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
34/52
Salary Account
Womens Saving Account
Senior Privilege Account
Defense Salary Account
Trust & NGO Savings Account
Azzadi No frills
!"# $D% Account
Pension savings Account
De'osits(
"i)ed De'osits
!ecurring de'osits
Encas* +,
Ta) Saver "i)ed De'osits
-oans(
.ome loan
Personal loan
-oan Against Pro'erty
-oan Against Security
#ar -oans
Study -oans
T/o W*eeler -oan
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
35/52
#onsumer -oan
0nvestments(
Online Trading
1utual "unds
"i)ed 0ncome
De'ository Services
E De'ository Services
0nsurance(
.ealt* 0nsurance
"amily .ealt*
.ealt* Guard
S1A!T P!020E-AGE
A30S D0!E#T
#4!!ENT A##O4NT
N!0 SE!20#ES
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
36/52
PRI#ES:-
The second in the formula is price. @evelop the hait of continually examining andreexamining the prices of the products and services you sell to make sure they're stillappropriate to the realities of the current market. %ometimes you need to lo"er your
prices. At other times, it may e appropriate to raise your prices. &any companies havefound that the profitaility of certain products or services doesn't ustify the amount ofeffort and resources that go into producing them. By raising their prices, they may losea percentage of their customers, ut the remaining percentage generates a profit on everysale. 8ould this e appropriate for youC %ometimes you need to change your terms andconditions of sale. %ometimes, y spreading your price over a series of months or years,you can sell far more than you are today, and the interest you can charge "ill morethan make up for the delay in cash receipts. %ometimes you can comine products and
services together "ith special offers and special promotions. %ometimes you can includefree additional items that cost you very little to produce ut make your prices appear farmore attractive to your customers. -n usiness, as in nature, "henever you experienceresistance or frustration in any part of your sales or marketing activities, e open torevisiting that area. Be open to the possiility that your current pricing structure is notideal for the current market. Be open to the need to revise your prices, if necessary, toremain competitive, to survive and thrive in a fastchanging marketplace. AK-% ank hasdeveloped innovative strategies against its competitors "ith respect to pricing y use oftechnology. The use of technology is the strategic differentiator for AK-% ank that helpsin cost minimi
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
37/52
In$eres$ Ra$e
GBonds "ill ear interest S 2.33= per annum and are payale halfyearly.
Mini%u% Ines$%en$ A%oun$
GThe Bonds "ill e issued for a minimum amount of 9s 0,333 (face value) and in
multiples thereof
Ma>i%u% Ines$%en$ A%oun$
GThere is no upper limit for investment in the Bonds.
Ma$uri$
GThe Bonds shall mature on the expiration of six years from the date of issue.
Ta>a$ion
G-nterest on the Bonds "ill e taxale under the -ncome Tax Act, 0160 as applicaleaccording to the relevant tax status of the Bonds holder. resently there is no tax
deduction at source at the time of interest payment.
Promotio:-The third hait in marketing and sales is to think in terms of promotion all the time.romotion includes all the "ays you tell your customers aout your products or servicesand ho" you then market and sell to them. %mall changes in the "ay you promoteand sell your products can lead to dramatic changes in your results. Even smallchanges in your advertising can lead immediately to higher sales. Axis ank has devisedan aggressive promotional strategy through its diversified distriution mix "hichincludes tied agencies and alternate channels like anks, rokers, telemarketing, direct
sales force, internet adverti
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
38/52
carried out "ith an oective of positioning axis ank as a one stop financialsuper market. The focus of the promotions are not ust confined to ac*uisition of ne"
products ut also extends to creating product a"areness, enhancing usage, and alsoprovide value add to the customers for their faith and loyalty. these promotions arescientifically designed ased on data analysis and data mining in order to have maximum
impact on the target audience.
Positioi%:-The next is positioning, the hait of thinking continually aout ho" you are positionedin the hearts and minds of your customers.
;o" do people think and talk aout you "hen you're not presentC
;o" do people think and talk aout your companyC
hat positioning do you have in your market, in terms of the specific "ords people use"hen they descrie you and your offerings to othersCAK-% Bank has positioned its ranches in all the strategic position so that it is easilyaccessile to maximum customer. -t has also come up "ith some phone ankingcentre and centrali
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
39/52
4.'SB#.
*.SBI.
+.,ES BANK.
7.IN!IAN OERSEAS BANK.
DATA ANAL)SIS AND INT*R+R*TATION
ues2 (hich /irla Sun Life Sche%e !oes ou hae@
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
40/52
Inference
+n the asis of aove analysis it has een concluded that around 62= of the policyholders are having life plan, 44= of them are having 9etirement plan and rest of themare having the health plan.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
41/52
ues$ion2 Are ou sa$isfie! wi$h $he Insurance #lan ou hae@
Inference
+n the asis of the analysis it has een concluded that around 4=of the people aresatisfied "ith plan they and rest if them are not satisfied.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
42/52
ues2 Are ou sa$isfie! wi$h $he serices #roi!e! . $he co%#an
re"ar!in" new #lans an! sche%es@
Inference
+n the asis of the aove analysis it has een concluded that around 24= of the policy
holders are satisfied "ith the services provided y the company and rest of them are
not satisfied.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
43/52
ues2 Are ou in$eres$e! $o %ake %ore ines$%en$s in /SLI @
Inference
+n the asis of the aove analysis it has een concluded that around 6= of the
policyholders are interested to make more investments in B%L- and rest of them are
not interested.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
44/52
ues2 Hae ou an o$her Insurance +lan a#ar$ fro% /SLI@
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
45/52
Inference
#rom the aove analysis it has een concluded that around 21= of policy holders are
having other insurance plans apart from B%L- , in "hich around 63 = are having
L-8 insurance plans, 00= are having Baa Allian
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
46/52
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
47/52
CONCLUSION
The market potential for private insurance companies is found to
e greater in the long run as most of the -ndians are of the
opinion that, private insurance companies "ould e ale to
perform "ell in the future. The private and foreign insurance
companies have to take immediate s teps in appoint ing more
numer of agents andPor advisors in addition to the employees as
it has een found out that agents are the est channel to reach
the general pulic regarding selling of insurance products. The
private and foreign insurance companies have to concentrate on
the factors like 'revention of Loss', 'Assured 9eturns' and 'Long
term -nvestment'. They can also focus on an insurance amount of
9s. 0 Q 4 lakhs "ith 'money ack policies ' . ;ence, the markethas potential. The private and foreign insurance companies that
are taking immediate steps can tap it easily M rapidly.
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
48/52
SU00*STIONS
0) Even though most of the policy holders are satisfied "ith
policies, plans they have ut some ne" attractive insurance plans should
e introduce to ind them not to s"itch over to other companies
insurance plans.
4) The company should find out the no. of people "ho are nothaving any of the insurance plans through an intensive market research
and motivate them to get insured.
>) Leveraging technology to service customers *uickly, efficiently
and conveniently.
?) @eveloping and implementing superior risk management and
investment strategies to offer sustainale and stale returns to our
policyholders.
5) 8ompany should target each and every class of the society
6) 8ompany should provide full information to the customers
efore targeting so they can take interest
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
49/52
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
50/52
/I/IOLIO0RA+H)
""".Birla%unlife.com
""". irda. gov. in
Birlasunlife De" Advisor Book
""".google.com
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
51/52
ues$ionnaire
Na%e:2222222222222222222222222222222 A"e:22
ues23 (hich /irla Sun Life Sche%e !oes ou hae@
EaF Life E.F Re$ire%en$ EcF Heal$h
ues2& Are ou sa$isfie! wi$h $he Insurance #lan ou hae@
EaF )es E.F No
ues24 (ha$ a$$rac$ ou $owar!s /irla Sun Life +lans@
EaF
E.F
EcF
E!F
ues25 Are ou sa$isfie! wi$h $he serices #roi!e! . $he co%#an
re"ar!in" new #lans an! sche%es@
EaF )es E.F No
ues26 Are ou in$eres$e! $o %ake %ore ines$%en$s in /irla Sun Life @EaF )es E.F No
ues27 Hae ou an o$her Insurance +lan a#ar$ fro% /irla Sun Life@
EaF )es E.F No
ues28 If es, $hen of which Life Insurance Co%#an@
EaF LIC E.F /aBaB AllianG
EcF /irla Sunlife E!F Reliance
EeF O$hers
ues29 If ou "e$ an a$$rac$ie #lan $han are ou rea! $o swi$ch oer@
EaF )es E.F No
Su""es$ions:
8/10/2019 A Study of Prmotional Polices of Birla Sunlife
52/52
Top Related