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Tony PearsonIBM Master Inventor and Senior Managing Consultant
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Not only ensuring high availability and quality of existing services, but also meeting customer expectations
for real-time, dynamic access to innovative new services.
IMPROVE SERVICE
Not just containing operational cost and complexity, but achieving
breakthrough productivity gains through virtualization, optimization,
energy stewardship, and flexible sourcing.
REDUCE COST
MANAGE RISKNot only addressing today’s security, and compliance challenges, but also preparing for the new risks posed by an even more connected and collaborative world.
Deliver the right information,
to the right people, at the right time …
… with an IT infrastructure in a dynamically changing
environment
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Explosion of data• Storage costs are constantly rising as a
percent of IT spend• Situation compounded by low storage
utilization
Inflexible infrastructures
Escalating complexity• Labor costs are rising as a percent of storage
costs• Manual storage administration hinders
time-to-value
• Information silos impede rapid data delivery• Users require faster provisioning and custom
services
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Designed for data
Deliver insights in seconds through systems built to process a variety of data at scale
Incorporates cloud technologies to improve service quality, speed of delivery and efficiency
Optimize performance and economics by matching workloads with the best
platform to meet specific workload requirements
Tuned to the Task
Managed with Cloud Technologies
Designed for Data
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Single trusted version of the truth
Analyzing Structured and Unstructured data sources
Manage the explosive growth of information
Designed for Data
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Receiving new groceries every week
Preparing mealsfor a family of 5
Recipes that require only four ingredients
400 ingredients!
every hour!
Parties of 500 people!
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Big Data is the analysis of information
to identify trends, patterns and insights to make better business
decisions
… from a collection of structured and unstructured
data sources
.. optionally, including real-time input streams of data
… that result in data sets so large they are awkward to work with using traditional
database technologies
Volume
Velocity
Variety
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• Smarter Storage is Efficient by Design
– Data Footprint Reduction• Real-Time Compression• Thin Provisioning• Deduplication
– Energy Efficiency• EPA Energy Star Rating
– Enhance Administrator Productivity• Intuitive, easy to use interfaces
– Reduce Network Complexity• Data Center Bridging (DCB) / CEE• Data, Voice, Video come together
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Efficient by Design
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• Data deduplication is a method of reducing storage needs by eliminating duplicate copies of data.
– Store only one unique instance of the data
– Redundant data replaced with pointer
C
A
B
C
AA B
B
A C
A
B
C
AB
B
A
A
• Real-Time Compression is a method of reducing storage needs by changing the encoding scheme
as the data is being read and written.– Short patterns for frequent data– Longer patterns for infrequent data. – Can achieve 20 to 80 percent reduction in
storage capacity.9
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Small CompanyNo formal IT dept
� IT managed by non-IT personnel
� Manage a few storage devices Medium-Size Company
Centralized IT Dept� IT managers handle
servers, storage, networks, backups and perhaps even databases
Large EnterpriseData Center Ops
� Server Admins� Network Admins� Storage Admins
Browser-based GUI for each
storage device
Storage Control Plug-in
IBM Tivoli Storage Productivity Center
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Local Area Network Data Center
Network
Host Bus Adapter (HBA)
Network Interface Card (NIC)
10/100/10001GbE
10GbE
2 Gbps4 Gbps
8 Gbps16 Gbps
Storage Area Network Converged Network
Adapter (CNA)
10GbE40GbE100GbE
Data Center Bridging (DCB)• Data, Voice, Video
NFS, CIFS, iSCSI, FCoE
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Manage
•How would I reduce database and storage costs?
•How can I improve performance to meet SLA's?
• How would I improve my storage utilization?
• How do I improve storage performance?
Integrate
•How would I master a single version of the truth across applications?
•How do I clean and integrate my data so I can trust it for analysis?
Govern
•How can I simplify data security auditing and reporting?
•How would I manage data life cycle?
•How do I maintain data quality?
Analyze
•How can I get insights from huge volumes of unstructured data?
•How would I move to a data warehouse with analytics that is flexible and affordable?
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Advanced technologies in a broad portfolio of offerings
Integrated stacks architected to address unique workload requirements
Automated and policy-driven to optimize use of resources
Tuned to the Task
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General PurposeSystems
• Oven• Sink• Pantry
Expert-Integrated Systems• Dishwasher, Microwave, Food Processor
Single-Purpose Appliances
• Toaster• Coffee Maker• Waffle Iron• Fire
Extinguisher
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Entry Level
Sequential
DS5000 StorwizeV7000
XIV
SVC
DS8000SONAS
N3000
Random
N6000
High Performance Computing, Big Data
UnifiedStorage
Enterprise
Flash & Stash
DS3500
Midrange
Mainframe Optimized
Distributed
NAS for all servers
DCS3700StorwizeV7000 Unified
N7000
SSDSSD
SSD
SSD
SSD
SSD
SSD
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Entry Level
SequentialRandom
Enterprise
LTO
TS1100
TS7740
TS7720
TS7650GTS7650
TS7610
TS7680TS3500
TS3310TS3200TS3100TS2900
Mainframe
Distributed All Servers
Midrange
Grid
Performance
Capacity
Optimized for Backup
Automation
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• Smart Storage is Self Optimizing, learning and adapting based on data access patterns
– Advanced Caching Algorithms– Easy Tier®
• Automated sub-volume tiering between SSD, SAS and NL-SAS drives
– I/O Priority Manager (QoS)– Active Cloud Engine™– Adaptive Disk Pooling
• Data re-distributed to eliminate hot-spots for optimal performance
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Self-optimizing
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� IBM Easy Tier– Automatic movement of sub-volume extents
between SSD, SAS and NL-SAS media
– Small amount of SSD can provide huge
performance gains
– Up and down tier
– Three tiers in DS8000
– Two tiers in SVC and Storwize V7000
– Transparent to applications
– Just turn it on and let it work!
SSD RAID Array(s)
FC/SAS RAID Array(s)
SATA/NL RAID Array(s)
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� No change to the database or application
� No work to identify active indexes
� No manual movement of files or volumes
� Just turn it on and let it work!
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#IBMEDGE
Consolidate Workloads
•How would I reduce the Total Cost of Ownership for my IT infrastructure?
•How would I better manage my data center complexity?
Deploy New Workloads
•How can I rapidly deploy a workload leveraging existing skills?
•How would I scale my infrastructure with my business?
Re-deploy Existing Workloads
•How would I improve the performance for my workloads?
•How can I improve my service levels?
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New models of IT service delivery are emerging for the enterprise
Integrated service management provides visibility, control and automation
Self-service, economies-of-scale, and flexible sourcing options
Managed with Cloud Technologies
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Water CompanyElectric Company
Natural Gas Provider
PizzaDelivery
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Cloud computing is a pay-per-use model for enabling network access to a pool of computing resources that can be provisioned and released rapidly with minimal management effort or service provider interaction.
� Network access
� Rapid Elasticity
� Pay-per-use
� Self-service
� Pool of Resources
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Source: U.S. National Institute of Standards and Technology (NIST)
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#IBMEDGE
“People do not want quarter-inch drills. They want quarter-inch holes.”
Professor Emeritus Theodore Levitt, Harvard Business School
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#IBMEDGE
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Traditional Approach: Buy a car, drive it yourself, have a place to park it,
take care of maintenance and insurance.
Rental Car: Rent a car by the day or week. Drive it yourself, or hire a chauffer to drive the car for you.
Transportation as a Service: Hop in the back seat of a taxi and tell driver where you
would like to go. Pay by the mile.
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#IBMEDGE
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Public cloud
Hybrid cloudPrivate cloud
Traditional enterprise IT
Software-as-a-Service(SaaS)
Middleware and Development ToolsPlatform-as-a-Service
(PaaS)
Servers, Storage and Networking HardwareInfrastructure-as-a-Service
(IaaS)
� Bandwidth� Packaged Apps� Compliance� Proprietary
� Desktop� Develop / Test� Analytics / Mining� Help Desk
� Backup/Archive� eMail / Office Apps� Web Hosting� Conferencing
Enterprise
DeploymentModels
DeliveryModels
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#IBMEDGE
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• Smarter Storage participates in a Cloud Agile environment
– Storage supports server virtualization hypervisors
• VMware, Hyper-V, KVM, PowerVM, z/VM
– Storage supports virtual LAN and virtual SAN network envrionments
– Storage hypervisors virtualize IBM and non-IBM storage
– Applications and data move freely from private to hybrid to public clouds
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Cloud Agile
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Virtualization is technology that makes one set of resources look and feel like another set of resources, preferably with more
desirable characteristics
Server sprawl
One Workload, One Server
One Workload, Many Servers
Many Workloads, One Server
PhysicalConsolidation
LogicalConsolidation
GB
GHz
Gbps
Workload• Sequential• Random
Compute• Lightweight• IO-Intensive• CPU-Intensive
Bandwidth• Messaging• Storage / IO• Voice / Video
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Virtual Server Infrastructure
Virtual StorageInfrastructureStorage Hypervisor
MidrangeStorwize V7000
EnterpriseSAN Volume Controller
Tivoli Storage Productivity
Center
#IBMEDGE
Cloud Enabled Data Center
Cloud Platform Services
Cloud Services Provider
•How can I deploy resources and services faster while reducing cost?
•How do I optimize cloud workload placement?
•How do I create the most advanced,reliable, secure andscalable infrastructurefor creating, managing,and monetizing cloudservices quickly andcost effectively?
•How can I reduce operational costs by getting the most out of the IT asset I have?
•How can I simplify my infrastructure for improved productivity and service transparency?
Business Solutions on Cloud
•How do I gain immediate access to enterprise class solutions without capital expense?
•How can I better focus my resources on core, rather than non-core activities?
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30
#IBMEDGE
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IBM’s approach to storage addresses today’s challenges, and tomorrow’s opportunities…
� Efficient by Design�Manage cost and capacity growth� Insights from a variety of data at scale
� Self-Optimizing� Improve performance and productivity� Automated and policy-driven
� Cloud Agile� Self-service, respond quickly to changes� Deliver IT as a Service, increase access to
information and improve ROI
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Efficient by Design
Self-optimizing
Cloud Agile
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Mr. Tony Pearson Master Inventor, Senior Managing ConsultantIBM System Storage
Tony Pearson is a Master Inventor and Senior managing consultant for the IBM System Storage™ product line. Tony joined IBM Corporation in 1986 in Tucson, Arizona, USA, and has lived there ever since. In his current role, Tony presents briefings on storage topics covering the entire System Storage product line, Tivoli storage software products, and topics related to Cloud Computing. He interacts with clients, speaks at conferences and events, and leads client workshops to help clients with strategic planning for IBM’s integrated set of storage management software, hardware, and virtualization products.
Tony writes the “Inside System Storage” blog, which is read by hundreds of clients, IBM sales reps and IBM Business Partners every week. This blog was rated one of the top 10 blogs for the IT storage industry by “Networking World” magazine, and #1 most read IBM blog on IBM’s developerWorks. The blog has been published in series of books, Inside System Storage: Volume I through IV.
Over the past years, Tony has worked in development, marketing and customer care positions for various storage hardware and software products. Tony has a Bachelor of Science degree in Software Engineering, and a Master of Science degree in Electrical Engineering, both from the University of Arizona. Tony holds 19 IBM patents for inventions on storage hardware and software products.
9000 S. Rita RoadBldg 9070 Mail 9070Tucson, AZ 85744
+1 520-799-4309 (Office)
Tony Pearson
Master Inventor, Senior Managing Consultant
IBM System Storage™
#IBMEDGE
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Email:[email protected]
Twitter:http://twitter.com/az99Øtony
Blog: http://ibm.co/brAeZØ
Books:http://www.lulu.com/spotlight/99Ø_tony
IBM Expert Network:http://www.slideshare.net/az99Øtony
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��� ��!�������������� �Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Cell Broadband Engine is a trademark of Sony Computer Entertainment, Inc. in the United States, other countries, or both and is used under license therefrom. Linear Tape-Open, LTO, the LTO Logo, Ultrium, and the Ultrium logo are trademarks of HP, IBM Corp. and Quantum in the U.S. and other countries.
Other product and service names might be trademarks of IBM or other companies. Information is provided "AS IS" without warranty of any kind.
The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.
Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products.
All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.
Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM representative or Business Partner for the most current pricing in your geography.
Photographs shown may be engineering prototypes. Changes may be incorporated in production models.
© IBM Corporation 2012. All rights reserved.References in this document to IBM products or services do not imply that IBM intends to make them available in every country.
Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at http://www.ibm.com/legal/copytrade.shtml.
ZSP03490-USEN-00
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