Amarketstudyonmalegroomingproducts
1/38
3,16% 3
85,26% 81
9,47% 9
2,11% 2
Q1Howoldareyou?Beantwoord:95 Overgeslagen:0
Totaal 95
15-25
26-45
46-65
65+
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
15-25
26-45
46-65
65+
Amarketstudyonmalegroomingproducts
2/38
27,37% 26
29,47% 28
43,16% 41
0% 0
0% 0
Q2Whatisyourrelationshipstatus?Beantwoord:95 Overgeslagen:0
Totaal 95
Single
Inarelationship
Married
Divorced
Widow
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Single
Inarelationship
Married
Divorced
Widow
Amarketstudyonmalegroomingproducts
3/38
88,42% 84
11,58% 11
Q3Doyouliveinanurbanorruralarea?Beantwoord:95 Overgeslagen:0
Totaal 95
Urban
Rural
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Urban
Rural
Amarketstudyonmalegroomingproducts
4/38
Q4Whatisyourpostalcode?Beantwoord:95 Overgeslagen:0
# Reacties Datum
1 1030 13-1-201414:02
2 2260 13-1-201412:51
3 41267 13-1-201411:57
4 1000 13-1-201410:52
5 1050 13-1-201410:37
6 1000 11-1-201421:10
7 1105 11-1-201412:39
8 1060 11-1-201412:16
9 1040 11-1-20141:22
10 3061 10-1-201421:03
11 3200 10-1-201417:23
12 2650 10-1-201415:18
13 1712 10-1-201414:41
14 098646 10-1-201413:00
15 Xyz 10-1-201411:19
16 8900 10-1-20148:48
17 1932 9-1-201422:49
18 1340 9-1-201421:10
19 1970 9-1-201421:08
20 11431 9-1-201419:03
21 10781 9-1-201417:46
22 3570 9-1-201417:35
23 9820 9-1-201417:23
24 1040 9-1-201417:17
25 3460 9-1-201417:17
26 2000 9-1-201417:11
27 1000 9-1-201415:23
28 1050 9-1-201413:20
29 2343 9-1-201412:18
30 1040 9-1-201411:53
31 1000 9-1-201411:29
32 1030 9-1-201410:50
33 20095 9-1-201410:45
34 1332 9-1-20149:59
Amarketstudyonmalegroomingproducts
5/38
35 1000 9-1-20149:00
36 9070 9-1-20148:55
37 3050 9-1-20148:42
38 3050 9-1-20147:32
39 44000 9-1-20146:42
40 M9A4g6 9-1-20145:01
41 310007 9-1-20143:39
42 1634 9-1-20142:49
43 10405 8-1-201423:24
44 9000 8-1-201422:19
45 10823 8-1-201422:14
46 54550 8-1-201422:02
47 5825 8-1-201421:43
48 1000 8-1-201421:28
49 22761 8-1-201420:46
50 3740 8-1-201420:38
51 B-1000 8-1-201420:35
52 1150 8-1-201420:33
53 10178 8-1-201420:19
54 10439 8-1-201419:53
55 3080 8-1-201419:50
56 3000 8-1-201419:04
57 7511CM 8-1-201419:03
58 1000 8-1-201419:01
59 72074 8-1-201418:59
60 1200 8-1-201418:49
61 8700 8-1-201418:48
62 1040 8-1-201418:10
63 2060 8-1-201417:56
64 20001 8-1-201417:46
65 1050 8-1-201417:41
66 1030 8-1-201417:40
67 1040 8-1-201417:37
68 1060 8-1-201417:36
69 Ireland 8-1-201417:36
70 1070 8-1-201417:34
71 97488 8-1-201417:30
72 AZ1000 8-1-201417:25
73 3500 8-1-201417:25
74 1050 8-1-201417:16
Amarketstudyonmalegroomingproducts
6/38
75 1050 8-1-201416:53
76 1150 8-1-201416:47
77 B-1000 8-1-201416:45
78 3800 8-1-201416:40
79 3500 8-1-201415:51
80 8770 8-1-201414:32
81 1000 8-1-201413:20
82 1050 8-1-201412:45
83 3500 8-1-201412:42
84 1040 8-1-201412:34
85 3500 8-1-201412:15
86 1050 8-1-201412:02
87 1040 8-1-201411:56
88 3500 8-1-201411:53
89 1050 8-1-201411:50
90 8770 8-1-201411:47
91 1040 8-1-201411:43
92 3500 8-1-201411:10
93 3560 8-1-201411:07
94 3500 8-1-201410:35
95 1000 8-1-20149:44
Amarketstudyonmalegroomingproducts
7/38
1,05% 1
70,53% 67
22,11% 21
4,21% 4
2,11% 2
Q5Whichofthefollowingstatementsiscurrentlyapplicabletoyoursituation?
Beantwoord:95 Overgeslagen:0
Totaal 95
Student
Employee
Self-employed
Unemployed
Retired
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Student
Employee
Self-employed
Unemployed
Retired
Amarketstudyonmalegroomingproducts
8/38
1,05% 1
3,16% 3
17,89% 17
72,63% 69
5,26% 5
Q6Whatisthehighestlevelofeducationyouhavecompleted?Beantwoord:95 Overgeslagen:0
Totaal 95
LessthanHighSchool
HighSchool
BachelorDegree
MasterDegree
DoctoralDegree
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
LessthanHighSchool
HighSchool
BachelorDegree
MasterDegree
DoctoralDegree
Amarketstudyonmalegroomingproducts
9/38
33,33% 31
41,94% 39
33,33% 31
31,18% 29
4,30% 4
20,43% 19
8,60% 8
Q7Whichofthefollowingskincareproductsdoyouuse?(Multipleanswers
arepossible)Beantwoord:93 Overgeslagen:2
Totaleaantalrespondenten:93
# Other(pleasespecify) Datum
1 Bodylotion 13-1-201410:37
2 Aftershave 10-1-201411:22
3 Aftershave 9-1-201417:17
4 Lipbalm,skintoner,eyecream 9-1-20149:01
5 MENEXPERTHYDRAENERGETICEYEROLL-ON 8-1-201422:20
6 Nivea 8-1-201418:51
Handlotion
Facemoisturizer
Facelotion
Facescrub
Depilatorycream
None
Other(pleasespecify)
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Handlotion
Facemoisturizer
Facelotion
Facescrub
Depilatorycream
None
Other(pleasespecify)
Amarketstudyonmalegroomingproducts
10/38
7 Aftershavebalm 8-1-201417:37
8 moisturizer 8-1-201412:34
Amarketstudyonmalegroomingproducts
11/38
32,26% 30
52,69% 49
15,05% 14
Q8Doyoubuyskincareproducts?Beantwoord:93 Overgeslagen:2
Totaal 93
Regularly
Sometimes
Never
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Regularly
Sometimes
Never
Amarketstudyonmalegroomingproducts
12/38
62,03% 49
5,06% 4
48,10% 38
8,86% 7
Q9Youindicatedinthepreviousquestionthatyoubuyskincareproductsregularyorsometimes.Couldyouindicatewhereyoubuythem?Multipleanswersarepossible.
Beantwoord:79 Overgeslagen:16
Totaleaantalrespondenten:79
# Other(pleasespecify) Datum
1 Pharmacy 10-1-201411:23
2 pharmacy 9-1-20148:55
3 Frommum 8-1-201420:35
4 drugstores(l ikeDI,Kruidvat) 8-1-201417:42
5 Randomly 8-1-201417:31
6 Airport 8-1-201416:47
7 rituals,bodyshop 8-1-201412:16
Supermarket
Online
Specializedstores
Other(pleasespecify)
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Supermarket
Online
Specializedstores
Other(pleasespecify)
Amarketstudyonmalegroomingproducts
13/38
Q10Youindicatedinthepreviousquestionthatyouneverbuyskincareproducts.
Couldyouindicatewhynot?Beantwoord:14 Overgeslagen:81
# Reacties Datum
1 Onlyuseshavingproducts 13-1-201412:52
2 nointerest 11-1-20147:53
3 Idonotthinktheyarenecessary 11-1-20141:24
4 Partnerbuys/getsthis 10-1-201417:24
5 Idon'tseeorfeeltheneedforthem. 10-1-201415:18
6 Idonothavethehabitofusingthem 9-1-201419:05
7 Don'tseetheneed. 9-1-201411:52
8 Neverreallyfelttheneedforit 9-1-201410:51
9 Notpartofmyroutine. 9-1-20148:42
10 Neveroccurredtome 9-1-20142:49
11 NoNeedsofar. 8-1-201420:47
12 Not 8-1-201417:30
13 notnecessaryexcludingholl idays 8-1-201412:03
14 Noneed,youngskin 8-1-20149:45
Amarketstudyonmalegroomingproducts
14/38
18,89% 17
14,44% 13
54,44% 49
16,67% 15
2,22% 2
10% 9
11,11% 10
7,78% 7
Q11Whichbrandsdoyouuseforyourgroomingproducts?(Multipleanswersare
possible)Beantwoord:90 Overgeslagen:5
L’Oreal
Dove
Nivea
Biotherm
Nickel
TheBodyShop
Clinique
Garnier
PrivateLabel
None
Other(pleasespecify)
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
L’Oreal
Dove
Nivea
Biotherm
Nickel
TheBodyShop
Clinique
Garnier
Amarketstudyonmalegroomingproducts
15/38
3,33% 3
8,89% 8
31,11% 28
Totaleaantalrespondenten:90
# Other(pleasespecify) Datum
1 Vichy,Dermalogica,Lancome, 13-1-201410:54
2 smallerspecialisedbrands 13-1-201410:38
3 remington 11-1-201410:48
4 Korres 11-1-20141:25
5 Neutrogena 10-1-201414:42
6 Avène 10-1-201411:25
7 sissley 10-1-20148:49
8 Adidas 9-1-201419:06
9 Rituals 9-1-201417:24
10 ARMANI 9-1-201417:18
11 IonlyuseNiveashavingcreamandaftershave 9-1-201411:52
12 Kiehl's 9-1-20149:01
13 VichyHomme 9-1-20148:56
14 L'OccitaneenProvence 9-1-20145:02
15 Esthederm 9-1-20143:40
16 uriage 8-1-201422:20
17 YvesRocher 8-1-201420:36
18 Kiehls 8-1-201419:04
19 clarins 8-1-201417:57
20 Truefitt&Hil l 8-1-201417:42
21 supermarketownbrand 8-1-201417:37
22 Noidea 8-1-201416:41
23 Clarins 8-1-201414:33
24 rituals 8-1-201412:16
25 KelvinKleineternity.aftershave 8-1-201411:57
26 Chanel 8-1-201411:50
27 L'Occitane 8-1-201411:44
28 gil let 8-1-201411:08
PrivateLabel
None
Other(pleasespecify)
Amarketstudyonmalegroomingproducts
16/38
12,79% 11
1,16% 1
13,95% 12
12,79% 11
30,23% 26
29,07% 25
Q12Whatinfluencedyourdecisiontopurchaseorusethisbrand?
Beantwoord:86 Overgeslagen:9
Totaal 86
Recommendation
Advertisement
Gift
Bestprice
Bestquality
Alwaysusedit
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Recommendation
Advertisement
Gift
Bestprice
Bestquality
Alwaysusedit
Amarketstudyonmalegroomingproducts
17/38
100% 79
75,95% 60
59,49% 47
Q13Couldyougive3shortcomingsofthebrandsofferinggroomingproducts?
Beantwoord:79 Overgeslagen:16
# shortcoming1 Datum
1 No 13-1-201414:03
2 ? 13-1-201412:53
3 smallsamples 13-1-201410:55
4 toogreasy 13-1-201410:38
5 lowquality(sometimestheresultsarenotthatgood) 11-1-201421:15
6 not100%effective 11-1-201412:42
7 Tooexpensive 11-1-201412:22
8 1mmisnotpossible 11-1-201410:49
9 Complicatedproductl ines-toomanyproducts 11-1-20141:28
10 ? 10-1-201417:25
11 no 10-1-201415:24
12 lackofvarietyinsizeofproducts(i.e.onlybigpackages) 10-1-201414:43
13 Smellsterrible 10-1-201413:03
14 Highprice 10-1-201411:29
15 shampoowithoutchemicals(childshampooforadults) 10-1-20148:50
16 Fewoptionsformen 9-1-201422:54
17 NA 9-1-201421:12
18 No 9-1-201421:10
19 Smelltooimposingandlackdiscreetness 9-1-201419:08
20 expensive 9-1-201417:49
21 required? 9-1-201417:36
22 Tobigcans 9-1-201417:25
23 none 9-1-201417:20
24 highprice 9-1-201417:20
25 Costtoomuch 9-1-201417:19
26 toomuchfocusonsexualityinmarketing 9-1-201417:14
27 price 9-1-201415:25
28 appearthesame 9-1-201413:21
29 none 9-1-201412:19
Antwoordkeuzen Reacties
shortcoming1
shortcoming2
shortcoming3
Amarketstudyonmalegroomingproducts
18/38
30 None 9-1-201411:58
31 whydoyouneedtheproduct 9-1-201411:53
32 cannot 9-1-201410:46
33 thesmell(sometimes) 9-1-201410:02
34 oftentoostronglyscented 9-1-20149:04
35 Expensive 9-1-20148:57
36 Nonavail ibi l i tysometimes 9-1-20146:44
37 difficulttoascertainquality 9-1-20145:03
38 Don'tknow 9-1-20143:42
39 Expensive 9-1-20142:51
40 gell ingshavingcremesfrothtofast 8-1-201422:24
41 Notnecessarilyprovidingwhatmenneed! 8-1-201421:46
42 Style 8-1-201420:49
43 No 8-1-201420:37
44 expensive 8-1-201420:34
45 Price 8-1-201420:19
46 Availabil i ty 8-1-201419:56
47 none 8-1-201419:51
48 Oftenexpensive 8-1-201419:05
49 Nivea 8-1-201418:52
50 Expensiveproducts 8-1-201418:52
51 no 8-1-201418:11
52 price 8-1-201417:57
53 tooexpensive 8-1-201417:48
54 tooexpensive 8-1-201417:44
55 Price,expensive 8-1-201417:43
56 tooexpensive 8-1-201417:41
57 toolargepackages,don'talwayscaterforthe100mll imitforhandluggageonairplanes 8-1-201417:41
58 Costly 8-1-201417:38
59 Explanationisnotalwaysunderstandableforaman 8-1-201417:37
60 Price 8-1-201417:29
61 handcream 8-1-201417:27
62 none 8-1-201417:26
63 toomanychemicals. 8-1-201417:06
64 Price 8-1-201416:55
65 Pricey 8-1-201416:48
66 Toosmelly 8-1-201416:43
67 DFD 8-1-201415:53
68 noc leardistinction 8-1-201413:22
69 n/a 8-1-201412:43
Amarketstudyonmalegroomingproducts
19/38
70 useofpropyl-ethylene 8-1-201412:18
71 focusmoreoneliminatinginconveniences 8-1-201412:05
72 price 8-1-201412:00
73 Lackofchoice 8-1-201411:57
74 veryexpensive 8-1-201411:51
75 / 8-1-201411:45
76 Notenoughvolume/quantityinthetube 8-1-201411:13
77 nivea 8-1-201411:08
78 Smell 8-1-201410:36
79 Scent 8-1-20149:48
# shortcoming2 Datum
1 not 13-1-201414:03
2 ? 13-1-201412:53
3 notalwayseffic ient 13-1-201410:55
4 cheapsmell 13-1-201410:38
5 notthatenvironmentallyfriendly(chemicals,voluminouspackaging) 11-1-201421:15
6 expensive 11-1-201412:42
7 Toosmallportions 11-1-201412:22
8 Itisalwaysabout"Beauty"orsomethingrelated 11-1-20141:28
9 ? 10-1-201417:25
10 no 10-1-201415:24
11 noopportunitytobuyproductwithoutscent 10-1-201414:43
12 Expensive 10-1-201413:03
13 Packagingnoteffic ient 10-1-201411:29
14 Notofferingfocusedproducsontypeofskin 9-1-201422:54
15 NANa 9-1-201421:12
16 Leavestainsonshirts 9-1-201419:08
17 noeffect 9-1-201417:49
18 required? 9-1-201417:36
19 oversell ing 9-1-201417:20
20 Don'tdeliver 9-1-201417:19
21 notenoughrationalexplationoftheeffects 9-1-201417:14
22 hardtodifferentiate 9-1-201413:21
23 None 9-1-201411:58
24 cost 9-1-201411:53
25 find 9-1-201410:46
26 theprice(sometimes) 9-1-201410:02
27 Smallquantypackagin 9-1-20148:57
28 rapischnagesinpackaging 9-1-20146:44
29 canbetoogreasy 9-1-20145:03
Amarketstudyonmalegroomingproducts
20/38
30 Don'tknow 9-1-20143:42
31 Doubtefficacy 9-1-20142:51
32 Toomuchparfume 8-1-201420:49
33 No 8-1-201420:37
34 noteffectiveenough 8-1-201420:34
35 Prize 8-1-201419:56
36 Notmuchchoice 8-1-201419:05
37 Gilette 8-1-201418:52
38 no 8-1-201418:11
39 allsoundandappearthesame 8-1-201417:48
40 toomanysimilarproducts;differencesnotc lear 8-1-201417:44
41 needtoorderonline,shippingcosts 8-1-201417:43
42 productrangetoolarge:manyverysimilarproducts 8-1-201417:41
43 Limitedsizes(50ml) 8-1-201417:38
44 Fluidissometimesnotniceanddoesn'tgetintoyourskin 8-1-201417:37
45 Idealistic advertising 8-1-201417:29
46 lotion 8-1-201417:27
47 none 8-1-201417:26
48 perfumetoostrong. 8-1-201417:06
49 Productdetails 8-1-201416:55
50 Toolargequantities 8-1-201416:48
51 TooSmallpackaging 8-1-201416:43
52 DFD 8-1-201415:53
53 n/a 8-1-201412:43
54 price 8-1-201412:18
55 Badcommunication 8-1-201411:57
56 / 8-1-201411:45
57 Price 8-1-201411:13
58 Gillette 8-1-201411:08
59 Price 8-1-201410:36
60 Price 8-1-20149:48
# shortcoming3 Datum
1 really 13-1-201414:03
2 ? 13-1-201412:53
3 costly 13-1-201410:55
4 ? 13-1-201410:38
5 oldproduct(i.e.shavingcream,couldbereplacedbynaturalshavingoil) 11-1-201421:15
6 sometimestooscented 11-1-201412:42
7 Don'tknow 11-1-201412:22
8 SometimesIthinktheyfailtolookmasculineenough 11-1-20141:28
Amarketstudyonmalegroomingproducts
21/38
9 ? 10-1-201417:25
10 no 10-1-201415:24
11 lackofaccessibil i tytosomeAmericanbrandsinEurope 10-1-201414:43
12 Notveryimpressed 10-1-201413:03
13 NA 9-1-201421:12
14 Limitedchoice 9-1-201419:08
15 animaltesting 9-1-201417:49
16 required? 9-1-201417:36
17 lowquantity 9-1-201417:20
18 Notnecessary 9-1-201417:19
19 - 9-1-201413:21
20 None 9-1-201411:58
21 packaging 9-1-201411:53
22 any 9-1-201410:46
23 Noenoughmaterialforguidance 9-1-20146:44
24 canbeoverpriced 9-1-20145:03
25 Don'tknow 9-1-20143:42
26 Salesmethods 9-1-20142:51
27 Tooexpensive 8-1-201420:49
28 No 8-1-201420:37
29 toosmallquantities 8-1-201420:34
30 Armani 8-1-201418:52
31 no 8-1-201418:11
32 unsurewhatisrightformyskin 8-1-201417:48
33 packagingchangestoooften(atleastonceayear) 8-1-201417:44
34 notallbrandseasilyavailableeverywhere 8-1-201417:41
35 Funnysmell 8-1-201417:37
36 Animalproducttesting 8-1-201417:29
37 parfume 8-1-201417:27
38 none 8-1-201417:26
39 unintendedside-effects. 8-1-201417:06
40 DFD 8-1-201415:53
41 n/a 8-1-201412:43
42 expensivepackaging,addingtoproductioncost 8-1-201412:18
43 / 8-1-201411:57
44 / 8-1-201411:45
45 dove 8-1-201411:08
46 Bottle 8-1-201410:36
47 Availabil i ty 8-1-20149:48
Amarketstudyonmalegroomingproducts
22/38
48,65% 36
83,78% 62
37,84% 28
39,19% 29
37,84% 28
6,76% 5
8,11% 6
28,38% 21
9,46% 7
Q14Pleaseindicate3preferencesforwhereyouwouldliketobuyyour
groomingproducts?Beantwoord:74 Overgeslagen:21
Totaleaantalrespondenten:74
Online
Supermarket
Men’sspecialized
store
Genericcosmetic
store
Pharmacy
Fitness
SPA’s
Perfumery
Others
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Online
Supermarket
Men’sspecializedstore
Generic cosmetic store
Pharmacy
Fitness
SPA’s
Perfumery
Others
Amarketstudyonmalegroomingproducts
23/38
Q15Couldyougivepossibleimprovementsoralternativesforthe
placeswhereyouwouldliketobuyyourgroomingproducts?Beantwoord:74 Overgeslagen:21
# Reacties Datum
1 Don'tknowforotherplaces 13-1-201412:56
2 clothes/shoestores,c inema,restaurantsetc 13-1-201410:56
3 givegoodserviceandexplanaition,meetasalespersonthatknowstheproductandbelievesinit 13-1-201410:39
4 Atthesideofspecialisedevents. 11-1-201421:17
5 airports 11-1-201412:43
6 Don'tknow 11-1-201412:23
7 biggerassortment 11-1-201410:51
8 Neutralcosmetic stores 11-1-20141:29
9 ? 10-1-201417:26
10 No 10-1-201415:25
11 betterselectioninsupermarkets 10-1-201414:44
12 Groceries 10-1-201411:50
13 onceusedandsatisfied:internetwithhomedelivery 10-1-20148:51
14 Costumeradvisingneedstobeimproved 9-1-201422:57
15 InmySportsShopAmazon 9-1-201421:13
16 Shouldbemadeavailableoninfl ightsales 9-1-201419:09
17 No 9-1-201417:49
18 required? 9-1-201417:36
19 Clothingstore 9-1-201417:25
20 no 9-1-201417:21
21 Cashdeskinsupermarket 9-1-201417:21
22 SportshopsClothing 9-1-201417:20
23 No,Ithinkdistributionworkswell 9-1-201417:14
24 no 9-1-201415:26
25 - 9-1-201413:22
26 none 9-1-201412:20
27 None 9-1-201411:59
28 No. 9-1-201411:54
29 no 9-1-201410:46
30 moreinformationontheproducts;peopleadvisingabouttheproducts 9-1-201410:03
31 Il ikemyspecializedstore. 9-1-20149:05
32 no 9-1-20148:57
Amarketstudyonmalegroomingproducts
24/38
33 None 9-1-20146:45
34 No 9-1-20145:04
35 Maybebetterinfoastowhatallthisstuffdoes 9-1-20143:43
36 Notbeingpressurisedbysalespersons 9-1-20142:52
37 dminGernanyisgreat,onlyhatethequeueingonSaturday.Menhavetimetoshopgroomingproductsonlyattheweekend.Onlinecouldbeagoodalternative.
8-1-201422:29
38 Yes 8-1-201421:47
39 No 8-1-201420:37
40 no 8-1-201420:35
41 No 8-1-201420:20
42 No 8-1-201419:56
43 none 8-1-201419:52
44 Bestplaceformeisthesupermarket 8-1-201419:05
45 No 8-1-201418:53
46 Morechoiceinsupermarkets 8-1-201418:53
47 no 8-1-201418:11
48 none 8-1-201417:58
49 n/a 8-1-201417:48
50 clearmarkingofmen'ssection 8-1-201417:45
51 Websiteofthebrandnamingstoreswheretobuytheproducts 8-1-201417:44
52 none. 8-1-201417:43
53 Theonestickedabove+men'sspecialisedstoresandairportscaterwellformyneeds.Alltoooften,however,thestoresaredominatedbyfemaleproducts,reducingthemaleselectionsignificantly.
8-1-201417:43
54 Makeac learlyidentifiablemen'scorner.Someshopshavethem,mostdon't 8-1-201417:38
55 Dealswithrazors! 8-1-201417:38
56 - 8-1-201417:29
57 Kiosk. 8-1-201417:28
58 no 8-1-201417:27
59 no. 8-1-201417:08
60 Information,productdescription 8-1-201416:55
61 Availabil i tyofthebasicgroomingproductsinpetrolstationswouldbeinteresting. 8-1-201416:49
62 No 8-1-201416:43
63 FDDFFFDFD 8-1-201415:54
64 packagedealswouldbegreat 8-1-201413:23
65 it'sokthewayitisnow 8-1-201412:44
66 mentioningofanimaltestingmentioningofuseofpropylethyeneandparabene 8-1-201412:20
67 no 8-1-201412:05
68 no 8-1-201412:05
69 Hairdresser 8-1-201411:58
70 no 8-1-201411:52
Amarketstudyonmalegroomingproducts
25/38
71 / 8-1-201411:45
72 Supermarket 8-1-201411:14
73 Real.de? 8-1-201411:10
74 No 8-1-20149:48
Amarketstudyonmalegroomingproducts
26/38
20,27% 15
59,46% 44
20,27% 15
0% 0
0% 0
Q16Areyousatisfiedwithyourcurrentproduct?
Beantwoord:74 Overgeslagen:21
Totaal 74
Verysatisfied
Satisfied
Neutral
Unsatisfied
Veryunsatisfied
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Verysatisfied
Satisfied
Neutral
Unsatisfied
Veryunsatisfied
Amarketstudyonmalegroomingproducts
27/38
51,35% 38
25,68% 19
20,27% 15
2,70% 2
0% 0
Q17Howmuchdoyouspendonskincareonmonthlybase?
Beantwoord:74 Overgeslagen:21
Totaal 74
Lessthan10€
Between10€and20€
Between20€and40€
Between40€and60€
Morethan60€
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Lessthan10€
Between10€and20€
Between20€and40€
Between40€and60€
Morethan60€
Amarketstudyonmalegroomingproducts
28/38
35,14% 26
24,32% 18
27,03% 20
12,16% 9
1,35% 1
Q18Iftheavailableskincareproductsmatchexactlywithyourneeds,howmuch
areyouwillingtospendonamonthlybase?
Beantwoord:74 Overgeslagen:21
Totaal 74
Lessthan10€
Between10€and20€
Between20€and40€
Between40€and60€
Morethan60€
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Lessthan10€
Between10€and20€
Between20€and40€
Between40€and60€
Morethan60€
Amarketstudyonmalegroomingproducts
29/38
100% 69
89,86% 62
79,71% 55
Q19Whatwouldbethecharacteristicsofaperfectmen’sskincareproduct?
(Maximum3characteristics)Beantwoord:69 Overgeslagen:26
# characteristic1 Datum
1 easytouse 13-1-201412:57
2 antifatigue/irritation 13-1-201411:00
3 veryeffective 13-1-201410:40
4 showingeffectsforwhichitisintended 11-1-201421:20
5 removeoilonface 11-1-201412:45
6 Quality/price 11-1-201412:25
7 concreteresults 11-1-201410:52
8 masculine 11-1-20141:31
9 ? 10-1-201417:26
10 notinterested 10-1-201415:25
11 workswell 10-1-201414:44
12 pleasantfeelingafterwards 10-1-20148:54
13 Fastresults 9-1-201422:59
14 Hydrating 9-1-201421:15
15 Cleanfeel 9-1-201419:12
16 nottooexpensive 9-1-201417:50
17 required? 9-1-201417:37
18 antiwrinkle 9-1-201417:23
19 texture 9-1-201417:23
20 Delivertothepromise 9-1-201417:21
21 effective 9-1-201417:15
22 price-qualityratio 9-1-201415:28
23 whateffectithas 9-1-201413:23
24 scentless 9-1-201413:15
25 none 9-1-201412:22
26 Noopinion 9-1-201412:01
27 cheap 9-1-201411:55
28 noskinirritation 9-1-201410:47
Antwoordkeuzen Reacties
characteristic 1
characteristic 2
characteristic 3
Amarketstudyonmalegroomingproducts
30/38
29 tothejob 9-1-201410:05
30 NeededMAXonetimeperday,preferablyless 9-1-20149:00
31 fragrance 9-1-20146:46
32 affordable 9-1-20145:05
33 portablefortravel 9-1-20143:46
34 Effective 9-1-20142:53
35 noknick-knack/no-fri l lsproduct;easytouse 8-1-201422:43
36 Getsinstantlyabsorbedbytheskin-driesquickly 8-1-201421:50
37 Smell 8-1-201420:39
38 dontknow 8-1-201420:37
39 Effectivity 8-1-201420:21
40 Smell 8-1-201419:58
41 none 8-1-201419:53
42 Cheap 8-1-201418:55
43 Goodsmell 8-1-201418:55
44 easytouse 8-1-201418:13
45 simpleandeasytouse 8-1-201418:03
46 result 8-1-201417:59
47 easytoapply 8-1-201417:47
48 verygoodquality 8-1-201417:45
49 Goodquality 8-1-201417:45
50 Protecttheskinfromsunandwind 8-1-201417:40
51 Fluidthatisnotstickyandeasilygetsintoskin 8-1-201417:39
52 Effective 8-1-201417:34
53 quality 8-1-201417:31
54 natural. 8-1-201417:09
55 Smell 8-1-201416:58
56 simpletouse 8-1-201416:50
57 Easy 8-1-201416:45
58 DFD 8-1-201415:54
59 noidea 8-1-201413:24
60 easytouse 8-1-201412:45
61 driesfast 8-1-201412:24
62 contrairritation 8-1-201412:21
63 necessary 8-1-201412:07
64 Easytouse 8-1-201411:59
65 feelsrefreshing 8-1-201411:53
66 / 8-1-201411:46
67 Soft 8-1-201411:20
68 . 8-1-201411:10
Amarketstudyonmalegroomingproducts
31/38
69 Differentscents 8-1-20149:50
# characteristic2 Datum
1 cheap 13-1-201412:57
2 fermfeeling 13-1-201411:00
3 goodsmell 13-1-201410:40
4 heatlhy 11-1-201421:20
5 doesnothavesideeffectssuchasitchiness,redcolor 11-1-201412:45
6 Nicepackaging 11-1-201412:25
7 easytoapply 11-1-201410:52
8 makesmehealthier 11-1-20141:31
9 ? 10-1-201417:26
10 notinterested 10-1-201415:25
11 noscentorminimalscent 10-1-201414:44
12 goodasorbationbytheskin(someproductsjustlayafi l teronyourskin) 10-1-20148:54
13 Focusedonacertainproblemoftheskin 9-1-201422:59
14 Tanning 9-1-201421:15
15 Noburningeffect 9-1-201419:12
16 greateffect 9-1-201417:50
17 required? 9-1-201417:37
18 goodscent 9-1-201417:23
19 smell 9-1-201417:23
20 Goodfeel 9-1-201417:21
21 effective 9-1-201417:15
22 readytouseandtogo 9-1-201415:28
23 smell 9-1-201413:23
24 matchingmyskin 9-1-201413:15
25 nottoomanyalternatives 9-1-201411:55
26 nooilyshine 9-1-201410:47
27 nicesmell 9-1-201410:05
28 Goodquality 9-1-20149:00
29 feel 9-1-20146:46
30 notgreasy 9-1-20145:05
31 nottimeconsumingtouse(alongwithfacewashortoothbrushing) 9-1-20143:46
32 Nicesmell 9-1-20142:53
33 goodscent 8-1-201422:43
34 Nosmell 8-1-201421:50
35 Texture 8-1-201420:39
36 dontknow 8-1-201420:37
37 Againstdryskin 8-1-201419:58
38 nottofat 8-1-201418:55
Amarketstudyonmalegroomingproducts
32/38
39 Effective 8-1-201418:55
40 simplification;severalproductsinone 8-1-201418:13
41 scentless 8-1-201418:03
42 smell 8-1-201417:59
43 clearusage 8-1-201417:47
44 goodprice/valueratio 8-1-201417:45
45 Goodquality 8-1-201417:40
46 Nicesmell 8-1-201417:39
47 Affordable 8-1-201417:34
48 price 8-1-201417:31
49 classy... 8-1-201417:09
50 quickwithresults 8-1-201416:50
51 Lesodorant 8-1-201416:45
52 FDF 8-1-201415:54
53 dryquickly 8-1-201412:45
54 scent 8-1-201412:24
55 aromation 8-1-201412:21
56 winter/sports/... 8-1-201412:07
57 Novisibletraces 8-1-201411:59
58 feelscold 8-1-201411:53
59 / 8-1-201411:46
60 Coldfeeling 8-1-201411:20
61 . 8-1-201411:10
62 Goodprice 8-1-20149:50
# characteristic3 Datum
1 needtopwork 13-1-201412:57
2 freshfrequance 13-1-201411:00
3 environmentallyfriendly 11-1-201421:20
4 notscented 11-1-201412:45
5 Moderatesizefortravell ing 11-1-201412:25
6 mywifel ikesit 11-1-20141:31
7 ? 10-1-201417:26
8 notinterested 10-1-201415:25
9 inexpensive 10-1-201414:44
10 easyuse 10-1-20148:54
11 Balancedprice 9-1-201422:59
12 Auto-shaving 9-1-201421:15
13 Lightandsubtlesmell 9-1-201419:12
14 lookscool 9-1-201417:50
15 required? 9-1-201417:37
Amarketstudyonmalegroomingproducts
33/38
16 nottoogreasy 9-1-201417:23
17 effect 9-1-201417:23
18 Goodsmell 9-1-201417:21
19 effective 9-1-201417:15
20 brand 9-1-201413:23
21 helpingmehavingavitalizedskin 9-1-201413:15
22 quickuse 9-1-201411:55
23 goodsmell 9-1-201410:47
24 fastdry/notsticky 9-1-201410:05
25 Discrete(nottooshiny,nottoostrongperfume) 9-1-20149:00
26 effect 9-1-20146:46
27 tailoredtomensskin 9-1-20145:05
28 comforting 9-1-20143:46
29 Notcreamy 9-1-20142:53
30 effective 8-1-201422:43
31 Doesntstayonbodyhair 8-1-201421:50
32 Effectiveness 8-1-201420:39
33 dontknow 8-1-201420:37
34 Againtageing 8-1-201419:58
35 easytouse 8-1-201418:55
36 effective 8-1-201418:13
37 touchandfeel 8-1-201417:59
38 affordable 8-1-201417:47
39 goodscent 8-1-201417:45
40 Goodvalue 8-1-201417:40
41 Nottooexpensive 8-1-201417:39
42 Availablewidelyinanumberofstoresnotjustspecialistones 8-1-201417:34
43 wellsmelled 8-1-201417:31
44 unique. 8-1-201417:09
45 nonirritating(odourorskin) 8-1-201416:50
46 Biggerpackaging 8-1-201416:45
47 FDFD 8-1-201415:54
48 convenientpackage 8-1-201412:45
49 aidingtomaintainhealthybalanceofvitaminsinskin 8-1-201412:24
50 durable 8-1-201412:21
51 Cheaperthanwomenstuff 8-1-201411:59
52 staysallday 8-1-201411:53
53 / 8-1-201411:46
54 Goodsmell 8-1-201411:20
55 . 8-1-201411:10
Amarketstudyonmalegroomingproducts
34/38
Q20Wouldyoubeinterestedtohavetheabilityofcustomizingthescentofyourproduct?Pleaseexplainwhy(not)?
Beantwoord:69 Overgeslagen:26
# Reacties Datum
1 No 13-1-201412:57
2 Yes.IknowwhatsuitsmeandIwouldl iketostandoutthrough(my)personality 13-1-201411:00
3 yes 13-1-201410:40
4 Iprefernon-parfumisedproducts.ForthescentIprefertouseaeaudeparfum, 11-1-201421:20
5 NO-vanity 11-1-201412:45
6 Nowouldtaketime. 11-1-201412:25
7 no,notinterested 11-1-201410:52
8 No.Iamnotgoodwithmixingandmatching. 11-1-20141:31
9 no,perfumeinstead.Prefernoscentofmoisturizer 10-1-201417:26
10 No 10-1-201415:25
11 noscentpreferred 10-1-201414:44
12 yes.personalizationinsteadofoneforallproduct 10-1-20148:54
13 No,Iprefferskincareproductswithoutanyscent! 9-1-201422:59
14 YesbecauseIl ikec itrusflavored 9-1-201421:15
15 No.Thatwouldbeawasteoftime.Thereareveryskil ledpeopleouttherewhocouldofferagoodrangeissmellswithouteveryoneofusbecominganose...
9-1-201419:12
16 no 9-1-201417:50
17 no 9-1-201417:37
18 yes 9-1-201417:23
19 yes.IwouldthenobtainthesmellIl ike(andmywifel ikes) 9-1-201417:23
20 Yess,goodsmellisimportant 9-1-201417:21
21 Yes 9-1-201417:15
22 no 9-1-201415:28
23 notfussed 9-1-201413:23
24 IamhappywiththeproductsIhave 9-1-201413:15
25 no,noreallyspecialneeds 9-1-201412:22
26 Yes,becauseitoffersmorechoice,butitisn'tessentialandcanl ivewithoutit. 9-1-201412:01
27 No.Seeabove:Idon'twanttoomanyalternatives.Forshavingthere'sgell,mousseandsoap.ShouldIthinkofusinggroomingproductIwantmax2maybe3options.
9-1-201411:55
28 no 9-1-201410:47
29 YES!- 9-1-201410:05
30 No.Toomuchwork.Tooconfusing.Toomuchresponsabil ity. 9-1-20149:00
31 yes,becausethatwil lgivemorepleasureandsatisfactioninuse 9-1-20146:46
Amarketstudyonmalegroomingproducts
35/38
32 Yes-optionsareimportantasaproductmayhaveanicefeeling,butnothaveanappealingscent 9-1-20145:05
33 neutralbutverywil l ingtotry-andmaybeafteritrythefeaturei 'l l behooked,neverknow 9-1-20143:46
34 Yes 9-1-20142:53
35 Greatidea-wouldbegreatiftheproductmatcheswellwiththeperfume.InmycaseVertiverofGuerlain-Paris.Wish:Nocombatofdifferentfragances.
8-1-201422:43
36 No,isimplyl ikeittohavenosmell 8-1-201421:50
37 Yes.Itwouldallowmetomodifytheproductaccordingtomytaste. 8-1-201420:39
38 Nointerest 8-1-201420:37
39 No,Itrusttheprofessionals. 8-1-201420:21
40 No 8-1-201419:58
41 no 8-1-201419:53
42 I'mnotinteresstedinthoseproducts 8-1-201418:55
43 Yes. 8-1-201418:55
44 yes,especiallytohavenoscentonitatall 8-1-201418:13
45 no.iwantasimpleproduct.andIpreferittobescentless.forscentIuseaperfume,whichIdon'tconsiderasaskincareproduct.
8-1-201418:03
46 yes,sensitivetosmell 8-1-201417:59
47 no,Ipreferaneutralscent.ForscentIuseaftershave. 8-1-201417:47
48 Possibly,ifmadeeasyforthecustomer. 8-1-201417:45
49 yesl iketohavethingsbespoke 8-1-201417:45
50 Ifitcombinedaftershavewithmoisturiser...yes,couldsavetimeandmoney 8-1-201417:40
51 Notreally.Itsimplyshouldn'tsmell 8-1-201417:39
52 No,notsomethingthatwouldinterestme 8-1-201417:34
53 Notinterested. 8-1-201417:31
54 Yes. 8-1-201417:09
55 No-toocomplex,wouldraiseprice,couldl imitavailablescentstotheonescustomerscouldidentify
8-1-201416:58
56 no.icanchoosetheodourmanually. 8-1-201416:50
57 Yes 8-1-201416:45
58 FFD 8-1-201415:54
59 noopinion 8-1-201413:24
60 no-noaddedvalue 8-1-201412:45
61 yes,differentscentsfordifferentseasons 8-1-201412:24
62 nointerest. 8-1-201412:21
63 todifficult 8-1-201412:07
64 Whynot? 8-1-201411:59
65 no 8-1-201411:53
66 no 8-1-201411:46
67 Yesbecauseyouvanpersonalizetheproduct 8-1-201411:20
68 . 8-1-201411:10
69 Yes,fordifferentc ircumstances 8-1-20149:50
Amarketstudyonmalegroomingproducts
36/38
63,24% 43
36,76% 25
Q21Wouldyoubuyyourgroomingproductsofonesinglebrand?
Beantwoord:68 Overgeslagen:27
Totaal 68
Yes
No
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Yes
No
Amarketstudyonmalegroomingproducts
37/38
27,94% 19
32,35% 22
30,88% 21
4,41% 3
4,41% 3
Q22Wouldyoupreferbuyingaspecialdesignedproductformenonly?
Beantwoord:68 Overgeslagen:27
Totaal 68
Always
Sometimes
Neutral
Onceawhile
Never
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Always
Sometimes
Neutral
Onceawhile
Never
Amarketstudyonmalegroomingproducts
38/38
1,47% 1
8,82% 6
10,29% 7
27,94% 19
51,47% 35
Q23Inwhatextentdoyouuseexistingfemaleskinproducts?Beantwoord:68 Overgeslagen:27
Totaal 68
Always
Sometimes
Neutral
Onceawhile
Never
0% 20% 40% 60% 80% 100%
Antwoordkeuzen Reacties
Always
Sometimes
Neutral
Onceawhile
Never
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