THE FUTURE OF
COMMUNICATION
TECHNOLOGIES
A LOOK INTO THE FUTURE OF 2024 A.D.
Katie Wells | COMM 303-50 | Final Project
INTERACTIVE TELEVISION AND MARKETING
• Today we are just beginning to experience Interactive Television in the slightest ways.• Marketing and Advertising companies are combining Social
Media searches, or "hash tags", to explore viewer's interests in certain products displayed on television.
INTERACTIVE TELEVISION
• In the year 2024 A.D., Interactive Television, or SMART TVs, will allow viewers to split the TV screen between their show and the Internet to search for products recently displayed in their show.• Viewers will be able to purchase items from their living room TV
rather than leaving the room to go purchase from a computer.
INTERACTIVE TELEVISION
• The future Interactive Television will also allow users to communicate with their TV by voice command rather than by remote control.• Users will be able to tell the television to turn on/off,
change to a different channel, or search for products.
INTERACTIVE TELEVISION AND SMART TVS• SMART TVs are on the market, but are very expensive compared to a standard
TV. In the year 2024 A.D., I predict the materials needed to produce this product will fall and more families will be able to afford this luxury item.
ROGER’S DIFFUSION OF INNOVATIONS• The theory developed by Everett Rogers (2003) explains the process of
deciding whether or not to adopt a new technology (p. 27).
Knowledge
• Today, in 2014,
Interactive Televisions are just in
the beginning stages of adoption, and many people are
aware of the product but
have not welcomed
the product into their homes.
Persuasion
• In 2024 A.D., people will
begin to persuade
one another that this
invention is one you
MUST have in your home
and you begin to
explore the idea of
having an Interactive
Television in your home.
Accept/Reject
• After trying out the
Interactive Television, users will
discover how useful it
would be in their home and accept the newest innovation.
Implementation
• People begin to use the Interactive
Televisions in their homes.
Confirmation
• People realize that
the Interactive
Television is a product
they are glad to have in
their homes.
WEARABLE TECHNOLOGY—SMART WATCHES AND GOOGLE GLASS• Wearable technology is the new up-and-coming product
and it’s going to change so many parts of our world.• Wearable technology will be used in many different fields
including healthcare and education.• Although the technology is being used today, it still is not widely accepted and many
find it rude to use such products in public.
WEARABLE TECHNOLOGY AND HEALTHCARE
• The healthcare company, Philips (2013), is based in the Netherlands, and is one of the first companies to explore using Google Glass during surgery. • They developed a software that allows them to view a patient’s vitals
during surgery without having to move their eyes (Philips Healthcare).• By implementing this technology into all hospitals and offices, we can increase the
accuracy and efficiency of helping patients.
WEARABLE TECHNOLOGY AND EDUCATION• Right now, many universities or professors do not allow the use of
wearable technology in the classroom. However, by allowing students to use such technology in the classroom, students would be able to replay their lecture and review notes to increase learning.• One of the main arguments I have heard in the classroom from my
professors is that they fear we will press record and zone out for the remaining lecture time.
WEARABLE TECHNOLOGY AND EDUCATION• In 2024 A.D., wearable technology will be used in and out of many classrooms
around the world.
• The technology will allow students to interact with their teachers by seeing things from their perspective.• Students will be able to view various assignments with their instructors and then save
them for review later. Wearable technology will change the image of the classroom.
• According to a spokesperson from Intel, by the end of the decade, over 500 million pieces of wearable technology will be sold worldwide (Motta, 2014).
MOORE’S INNOVATION ADOPTION RATE• According to our textbook, Communication Technology Update and
Fundamentals, Moore explored the time-lapse between the number of adopters of a product and the amount of time they have been on the market. The adoption rate is often displayed on a diffusion curve.
• The Innovation Adoption Rate would be useful in exploring Wearable Technologies because it would allow us to see how the amount of skeptics decrease over an extended period of time, such as the next ten years. • Right now, we are still in the Early Adopters stage, but in 2024 A.D. Wearable
Technologies will be so widely accepted that the remaining people without Wearable Technology will be the Laggards.
E-BOOKS AND E-READERS—KINDLES, NOOKS, IBOOKS• E-books are digital versions of printed books available
for purchase through various applications including Kindles, Nooks, and iBooks. They are accessible through e-readers, tablets, and smartphones and are usually of lower prices than printed books.
• E-books have been around for about 20 years, but have only been available to a small audience until recently (Miller 189). Currently almost all people have access to e-books, but some still gravitate to a printed book rather than an e-book.
E-BOOKS AND E-READERS—KINDLES, NOOKS, IBOOKS
• In 2024 A.D., I predict that printed books will be almost obsolete and people will rely solely on digital books. By using e-books, we eliminate the cost of printing the book which, in turn, decreases the cost of purchasing a book.
• Many schools and universities recommend and/or require students to purchase e-books today in 2014, so by 2024 A.D. it will be the only way to obtain required materials for class.
THE THEORY OF THE LONG TAIL• According to the Theory of the Long Tail, the use of digital content is changing
our purchasing habits. Our textbook explains that distributors are only going to supply products they expect to sell the most because of small shelf spacing. • By using e-books, all this can change. Just about every title you can think of is available
through an e-book provider whereas it may not be available in-stores.
• The Theory of the Long Tail works well with e-books because of the idea of keeping prices low, availability high, and products on-demand. Many consumers flock to the idea of e-books for those three reasons.
REFERENCESBaig, E. (2014, July 6). Not yet time for Android Wear smart watches. USA Today. Retrieved July 7, 2014, from http
://www.usatoday.com/story/tech/columnist/baig/2014/07/06/not-yet-time-for-android-wear-smartwatches/12166081/
Experience the future of wearable technology - Philips Healthcare. (2013, October 3). The Future of Healthcare – Philips and Google Glass. Retrieved July 7, 2014, from http://www.healthcare.philips.com/main/about/future-of-healthcare/index-video.w
Google Glass. (n.d.). How it Looks. Retrieved July 7, 2014, from http://www.google.com/glass/start/how-it-looks/pd
Grant, A. E., & Meadows, J. H. (2012). Understanding Communication Technologies. Communication Technology Update and Fundamentals (25-33). Waltham, MA: Focal Press.
Motta, N. (2014, June 17). Intel Bets Big on Wearable Tech Future. Kioskea. Retrieved July 7, 2014, from http://en.kioskea.net/news/25015-intel-bets-big-on-wearable-tech-future
Nelson, J. (2013, May 20). Guess What, Marketers? Interactive TV Is Actually Here. Forbes. Retrieved July 7, 2014, from http://www.forbes.com/sites/onmarketing/2013/05/20/guess-what-marketers-interactive-tv-is-actually-here/
Rothman, W. (2010, November 19). E-readers and tablets: What should you buy?. msnbc.com. Retrieved July 7, 2014, from http://www.nbcnews.com/id/40276953/ns/technology_and_science-tech_holiday_guide/t/e-readers-tablets-what-should-you-buy/
Samsung - Gear 2 Neo Smart Watch with Heart Rate Monitor - Black. (n.d.). Best Buy. Retrieved July 7, 2014
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