A Grand Challenge For the Workplace
[Insert Organization/Committee Nameand date of presentation]
Workplace Partnership for Life, U.S. Department of Health & Human Services
Workplace Partnership for Life, U.S. Department of Health & Human Services
12 Weeks of Giving: A Campaign Overview
Workplace Partnership for Life, U.S. Department of Health & Human Services
The Drive
Increase actionable donor designations:• Use the Workplace Partnership for Life
(WPFL) program • Enroll donation organizations (organ,
tissue, and eye) to work with Workplace Partners
Goal: Register 400,000 new donors between November 2, 2007 and January 25, 2007 (12 weeks)
Workplace Partnership for Life, U.S. Department of Health & Human Services
The Drive
WPFL provides:
• An Abundant Opportunity – Potential to reach 11,000 companies or organizations
and 14.5 million employees– It Works! In 2006, the 12 Weeks of Giving campaign
registered 384,511 new donors in the U.S• A Formula for Success
– Enroll 75% of donation organizations as participants – 45 OPOs/DLAs commit to:
• Engage a minimum of 10 Workplace Partners• Register 10,000 new donors in 12 weeks
Workplace Partnership for Life, U.S. Department of Health & Human Services
The Plan
• Developed by a National Leadership Team– HRSA, AOPO PR/PE Council, UNOS, DLA,
OPOs, EBAA, AATB and Workplace Partners
• Coincides with National Donor Sabbath, Give Thanks, Give Life, Rose Parade, and the U.S. season of giving
• Supports donation organizations and Workplace Partners with campaign resources
Workplace Partnership for Life, U.S. Department of Health & Human Services
The Strategy
• Builds on the success of other WPFL challenges
• Uses Best Practices in the WPFL
• Leverages national resources and opportunities
• Provides comprehensive guides and timeline for donation organizations and Workplace Partners
• Provides measurable “Ideas for Action”
Workplace Partnership for Life, U.S. Department of Health & Human Services
Campaign Phases
• Enrollment– Oct. 23 to Nov. 2, 2007
• Implementation– Nov. 2, 2007 through Jan. 25, 2008
– Maximize events that fall within 12-week period
• Measurement– Through February 4, 2008
Workplace Partnership for Life, U.S. Department of Health & Human Services
Campaign Resources
• Web banner
• PPT template
• Posters and table tents
• Email letters and newsletter samples
www.akoyaonline.com/wpfl
Workplace Partnership for Life, U.S. Department of Health & Human Services
Ideas for Action
• “Give 5 – Save Lives”
• Blast and viral email messages with registry links
• Ask your Board members and volunteers to enroll their employers
• Engage largest employers and “low-hanging fruit” partners (DDC team members, hospitals, blood centers, universities, statewide associations, and business organizations)
Workplace Partnership for Life, U.S. Department of Health & Human Services
Ideas for Action
• Enroll local media and Internet providers, ask them to place web banners on their home pages and highlight their participation in the campaign
• Launch a local 12 Weeks Challenge among your Workplace Partners
• Success spreads success – highlight Workplace Partner accomplishments in monthly newsletter and email updates
Workplace Partnership for Life, U.S. Department of Health & Human Services
The Opportunity
• October 23, 2007: 12 Weeks of Giving launch announcement
• Enroll by Nov. 2, 2007 or partner with a donation organization
• Implement “Ideas for Action”
• Submit results reports– HRSA will recognize all Challenge participants and
top performers in June, 2008
Workplace Partnership for Life, U.S. Department of Health & Human Services
Bold Requests & Offers
• What commitments will you make today to:
– Enroll in the campaign?
– Enroll others in the campaign?
– Help meet the national AIM to register 400,000 new donors in 12 weeks?
Contact Information
• [Insert your name and contact info]
• Shelly Morningstar, [email protected]/481-9800
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