Quick Housekeeping•Control panel on the side of your screen if you have any comments during the presentation •Time at the end for Q&A
•Today’s webinar will be recorded for future viewing
•All attendees will receive a copy of the slides/recording
•Continue the discussion using #uzwebinar
Agenda• Applying psychology to the web
• Building trust online
• Writing persuasive copy
• Designing better calls to action
Use the first & second personAs well as ensuring students make the most of their potential through their academic studies, the University of Essex also provides an environment which caters for all of the needs of its students through providing a range of accommodation, catering facilities, an active Students’ Union, sport and the arts.
Use the first & second personStudent life is about more than just studying. We support you with everything you’ll be looking for: from accommodation and catering through to an active Students’ Union, great sports facilities and an engaging arts programme.
Four step formula— What I’ve got for you— What it’s going to do for you— Who am I?— What you need to do next
Final thoughts— Tricking people is a false economy.— Persuade them to take action now.— Persuade them to take action with you.— Persuasive design is about visual design, copywriting and
calls to action.— Focus on building trust.— Get to know your users.
UserZoom at a Glance
• All-in-one solution to rapidly test Usability & Measure UX
• Remote Unmoderated Usability Test (Qualitative or Think-out-loud)
• Usability Benchmarking • Card Sorting• Tree Testing• Screenshot Click Testing• Screenshot Timeout Testing• Online Surveys
• Test any digital UI at anytime during the product life cycle
The All-in-One UX Research Platform for the Data-Driven Enterprise
#UZWEBINAR
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