CLOUD COMPUTING PRIMER FOR EXECUTIVES
Cloud Computing – Who Cares?
Enables• New products, services, business models
(digital)• Faster growth (agility)• Better efficiency (not necessarily cheaper)Requires different• People • Processes• Technologies
Cloud Computing – Who Cares?
Cloud is the foundation for digital business platforms
Cloud Computing
Social Media
Data AnalyticsMobile
Credit: flickr/jenny-pics/
Cloud Computing – What is it?
IT delivered in a new way• Over the Internet• Capacity provided on an “as
needed basis” or utility• Resources provided
programmatically (API) • Some (or all) IT systems now
owned and operated by a Cloud Service Provider (CSP)
Cloud Computing – What is it?
Company
Cloud Service
Provider CompanyTraditional IT model Pure Cloud IT model
ApplicationsOS
HardwareDatacenter
USERS
ApplicationsOperating Systems
HardwareDatacenter
Users
Types of Cloud Computing
• “Unlimited” number of users• Share a common platform, e.g. Google, Amazon AWS,
Microsoft Azure, etc.Public Cloud
• Limited number of users linked by special interests, i.e. “government cloud”
Community Cloud
• Integrated combination of private, public and/or community cloud services from different providersHybrid Cloud
• User self service, highly automated• Could be on premise or hosted• Used by one or more internal organizations
Private Cloud
Types of Public Clouds
• Software as a ServiceSaaS
• Platform as a ServicePaaS
• Infrastructure as a ServiceIaaS
• Applications• Databases • Middleware• Operating sys• Virtualization• Hardware• Datacenter
• Middleware• Databases• Virtual machines• Hardware• Datacenter
Integration & Applications
• Virtual Machines
• Hardware• Datacenter
ApplicationsDatabasesMiddleware
OS
CompanyService Provider
Users & Integration
Is Amazon Web Services a IaaS or PaaS?
• The answer is – yes, to both • You can consume the platform
offerings, or just consume the infrastructure and do the rest yourself
• Many combinations of service providers are possible (and common) (Example: A SaaS company using a IaaS company for their infrastructure)
Why are There so Many Flavors of Cloud?
Proliferation
• Many application types developed over the last 50 years
• New business use cases drive new architectures
• Companies have different internal skillsets
Cloud Computing – What is it NOT?
• Virtualization• Not automated via API
• Managed services (hosting)• Off-premise (colocation)• IT Outsourcing
Cloud Value Proposition #1
Customer Intimacy
• Reach customers where they are, both virtual and physical
• Respond to customer needs in near real time
• Gain deeper insights into customer needs & buying behavior
Cloud Value Proposition #2
Business Velocity
• Quickly provision IT capacity for revenue growth• New product development• M&A integration• Geographic expansion
• Efficiently test new markets, products, business models
Cloud Value Proposition #3
Enable New Business Models
Long Tail
Multi Sided Platforms
Freemium
Open
Cloud Value Proposition #4 • Shift focus to developing and extending
core business capabilities • Gain efficiencies & move talent to value
added activities• Manage low value tasks with
automation• Utilize pooled IT resources & standard
services of cloud providers
ACCELERATE BUSINESS GROWTH
Focus on the Core
When not to use Cloud – Risk vs. Reward
• Purely for cost savings• Mission critical legacy IT
systems with:• Significant migration
cost/risk• Limited upside for business
(not strategically aligned)
Everything won’t go to the cloud
Cloud Transformation – Typical Order of Execution
Mail, Collaboration &
CRM
Web Content
Business Analytics & Decision Support
SoftwareDevelopment &
Test
Financial Reporting
DocumentManagement
Manufacturing
ERP
eCommerce
Disaster Recovery
Research and Development
Bus
ines
s C
ritic
ality
Time
• Maximize ROI, minimize time to value, increase flexibility
• Efficiently use resources
• Minimize business risk
Mobile
Q & A
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THANK YOU
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