A centre of expertise in digital information management
www.ukoln.ac.uk
Brian KellyUKOLNUniversity of BathBath, UK
UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.
Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.
http://www.ukoln.ac.uk/web-focus/events/workshops/devcsi-201107/http://www.ukoln.ac.uk/web-focus/events/workshops/devcsi-201107/
Twitter:http://twitter.com/briankelly/
Email:[email protected]:http://ukwebfocus.wordpress.com/
Twitter:#devcsi
#iwmw11hack
Metrics for the Social Webor how institutional data may include data about institutions / members of institutions held elsewhere
A centre of expertise in digital information management
www.ukoln.ac.uk
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You are free to:
copy, share, adapt or re-mix;
photograph, film or broadcast;
blog, live-blog or post video of
this presentation provided that:You attribute the work to its author and respect the rights and licences associated with its components.
Idea from Cameron Neylon
Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero.Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites
A centre of expertise in digital information management
www.ukoln.ac.uk
Services being considered: Twitter, Facebook, YouTube, iTunes, Technorati, Wikio & Slideshare
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A centre of expertise in digital information management
www.ukoln.ac.uk
Twitter: Personal Trends
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Reality:• Significant use began in Apr 2008 at MW 2008 conf• Needed community in order to gain benefits
Implications:• Our memories may be incorrect• Data may be wrong (due to Twitter downtime??)
I thought I used Twitter regularly ever since signing up in March 2007.
Evidence from Tweetstats:• Significant use began in
Jan 2008 (100+ tweets)• No use in Mar-Jun 2008
A centre of expertise in digital information management
www.ukoln.ac.uk
Social Media Analytic Summaries
Social media analytic summaries for Russell Group Universities
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Outliers may be interesting
A centre of expertise in digital information management
www.ukoln.ac.uk
Peerindex Comparisons (1)
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Peerindex’s ‘topic fingerprint’ for Oxford / Cambridge:• Similar profiles• Oxford covers
news, politics & history
• Cambridge covers technologies
Peerindex and Klout group comparisons for Russell Group Unis available(data used in this talk is available freely for reuse under CC0 licence)
A centre of expertise in digital information management
www.ukoln.ac.uk
Peerindex Comparisons (2)
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Peerindex’s ‘topic fingerprint’ for:
@psychemedia (blue blob) & @mweller (grey outline)
Do such comparisons tell us anything useful?
Example used of four established bloggers / Twitterers
A centre of expertise in digital information management
www.ukoln.ac.uk
Slideshare at Events (1 of 2)
IWMW events used Slideshare since 2006.
Statistics show:
• Overall nos of views (<1,000 live audience)
and suggest:
• Potential for amplification of parallel sessions
• Potential value of aggregation of slides
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But does decline since 2008 peak indicate:• Slideshare is past it (use Slideboom,
…)?• Viewing slides is passe• Benefits of longstanding availability?
A centre of expertise in digital information management
www.ukoln.ac.uk
Slideshare at Events (2 of 2)
Statistics of most popular slides suggest:• Popularity of
non-HE speakers’ slides
• Popularity of slides not in corporate house style
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This has some positive correlation with experiences of local audienceCould this inform selection of speakers in future?
A centre of expertise in digital information management
www.ukoln.ac.uk
FacebookSurvey of Russell Group Unis Fb use:Branded Fb URL: 7
Fb page: 7
Fb group: 1
No easily found Fb presence: 5
Neglected or unofficial Fb presence: 1
Range of ‘likes’: 2,047 – 137,395
Recent report on ‘ROI of Fb advertising’ suggested “1 Facebook fan = 20 additional visits to your website”
10How would we know if Cardiff‘s 20,035 Likes have provided an ROI?
A centre of expertise in digital information management
www.ukoln.ac.uk
YouTube EduSurvey of YouTube Edu accounts:• 1M+ views at
Coventry Uni • Lack of comments
11Example of stats available
A centre of expertise in digital information management
www.ukoln.ac.uk
iTunes Edu
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Numeric data not readily obtained from iTunes Edu
Is this:• To be welcomed as an
escape from bean-counting?
• Of concern since gathering qualitative evidence can be costly?
Blog post analysed how services marketed: “lots of content”; “free content”; “available on iPods”; …
A centre of expertise in digital information management
www.ukoln.ac.uk
The Context
The need to demonstrate value in light of Government cuts 13
NB 1D view: no comments on ROI, comparisons with print, TV, … costs
A centre of expertise in digital information management
www.ukoln.ac.uk
Open DataGovernment to ‘force’ Unis to publish data about courses, student experiences, …• Builds on Labour’s
Open Gov initiative• An opportunity to be
welcomed? • Can take initiative in
publishing open data about uses of social media
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A centre of expertise in digital information management
www.ukoln.ac.uk
Numbers Matter
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“Sales of 25 million iPads in just 14 months. 200 million iOS devices in total. 15 billion songs downloaded since 2003. 130 million books. 14 billion apps downloaded from a store that now runs to 425,000 apps.”
BBC News 7 Jun 11
JISC-funded OII Impact report: “The media and the public are influenced by numbers and metrics”
A centre of expertise in digital information management
www.ukoln.ac.uk
Prisoner’s DilemmaWe can all benefit by:
• Sharing best practices• Understanding limitations• Agreeing on ways forward
But concerns that:• We might be doing badly• We might not be doing as well
as our rivals• We don’t want to boast• We want a perfect solution,
not a good enough one• We want to learnt from others,
but not share our experiences
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Prisoner’s dilemma: why people might not cooperate even if it is in their best interests to do so.
Concerns
A centre of expertise in digital information management
www.ukoln.ac.uk
What I’d Like from Developers
What I’d like:• To avoid marketing departments paying
Social media companies for social media analytics
• Developers to demonstrate how they can add value to gathering, interpreting and visualising data for personal /institutional use of Social Web
• To be completed by 10am tomorrow for demonstration at IWMW launch!
Can you help?
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