2011SPONSOR KIT
A Be!er World by Design is excited to share with you details about our
upcoming conference, bringing together over 1,000 entrepreneurs, academics, and innovators
to explore the power of design, appropriate technology, and business strategies to improve
our world. Conceived and organized entirely by students from Brown University and the Rhode
Island School of Design, our conference is now in its fourth year, and is continuing to expand its
impact on our a!endees and our world.
A Be!er World by Design is an immersive experience that will take you away from the
convention center and into the community. The conference unites students and professionals
under a spirit of passion and innovation that reinvigorates our a!endees and consistently
changes the way they look at the world.
Included in this kit are highlights from past conferences, what to expect from this one, and
reasons why partnering with our conference is a great opportunity. For more up-to-date
information about the 2011 conference please visit our website at:
www.abe!erworldbydesign.com
www.abe!erworldbydesign.com PAGE 3
THE RHODE ISLAND SCHOOL OF DESIGN
The Rhode Island School of Design (RISD) has earned a worldwide reputation as the preeminent
college of art and design in the United States. Founded in 1877 in Providence, RI, RISD educates
undergraduate and graduate students in the fine arts, architecture, and design disciplines.
www.risd.edu
BROWN UNIVERSITY
Brown University is an Ivy League university located in Providence, RI. Founded in 1764, Brown is
the third oldest college in the United States. With just over 8,500 undergraduate and graduate
students, Brown has established itself as a worldwide leader in liberal education, championing
a unique open curriculum that allows students to create their own academic path.
www.brown.edu
PROVIDENCE, RHODE ISLAND
Founded in 1636, Providence is the capital and largest city of Rhode Island. Known as the
“Creative Capital,” Providence has made a name for itself as a center for creativity and social
entrepreneurship—an e"ort that our conference continues to reinforce.
www.providenceri.com
PARTNERS
www.abe!erworldbydesign.com PAGE 5
PARTS OF THE CONFERENCE
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“A Be!er World by Design is a fantastic conference and a great opportunity to co-develop a brighter future.”Saul KaplanInnovation Factory / Founder and Chief Catalyst of Business
SPEAKERS
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LISA GANSKYThe Mesh
BEN HAMILTON-BAILLIEHamilton-Baillie Associates Ltd.
ROBERT FABRICANTFrog Design
STEVE GLENNLivingHomes
ERIK HERSMANAfriGadget
CAMERON SINCLAIRArchitecture for Humanity
2009
2008
2010
NITI BHANDESIGN 21
JAIME LERNERGovernor of Paraná, Brazil & Architect
KEN BANKSkiwanja.net
www.abe!erworldbydesign.com PAGE 9
VIVIAN LOFTNESSCarnegie Mellon University
EMEKA OKAFORTED Africa
SAUL KAPLANBusiness Innovation Factory
PETER LIGHTBloom Energy
ALIZA PELEGBe!er Place
Speaker sessions anchor the
conference, uniting the vast majority of
attendees in one space and providing
a common ground of ideas on which
everyone in the Better World community
can build. By bringing in leaders and
acolytes from their respective fields, the
conference aims to present a variety of
expert perspectives that spark dialogue
throughout the conference and inspire
action long after the conference weekend
comes to a close. After the speaker
sessions, the presenters will be found
interacting with attendees in the lobby,
which is always bustling with ideas sparked
by the previous session. Featured here are
some of our past speakers.
“This conference is special and di"erent from all the others. It has a unique energy. It’s authentic and feels like it’s coming from the heart.” Maria GiudiceHot Studio / CEO and Founder
PANELS
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Panels bring together experts and
professionals from a variety of perspectives
to discuss a common theme, challenge, or
goal. By presenting multiple points of view,
panels give a!endees the opportunity to
weigh various aspects of the topic and spark
ideas or conversations that carry over to
other parts of the conference. Many panels
emphasize discussions and collaboration
between panelists and a!endees, expanding
the interactive aspect of the conference.
In the past, representatives from partner
organizations have participated in these
panels, increasing their visibility and
maximizing their firm’s takeaways from the
conference.
www.abe!erworldbydesign.com PAGE 13
Medical Design
Future Urban Transport
Open Source Creativity
Urban Arts
Design & Business
“I went in feeling old, I le# feeling young.” Brian JepsonO’Reilly / Editor, programmer, and author
WORKSHOPS
PAGE 15
“Emotion & More Human Design“presented by Energy Inside Labs
Workshops take the energy of the
speaker and panel sessions and channel it
into even more interactive programs for
a!endees. They provide opportunities for
hands-on learning as well as for a!endees
to collaborate with each other, speakers,
panelists, and other presenters. This year,
we are hoping to partner with organizations
that are interested in engaging a small group
of a!endees to apply their diverse back-
grounds and knowledge bases to a problem
they would like to have solved in a sponsored
workshop.
“City Farm Tour“presented by Southside Community Land Trust
“Natural Composites”presented in part by BASF
www.abe!erworldbydesign.com PAGE 17
“The conference was a riot of ideas. Hundreds of guests from around the world were steeped in inspiration for three days.”Rob GoodierEngineering for Change / Writer
DESIGN EXPO
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A Be!er World By Design
2010 included the first Design Expo, a
central forum for trade professionals,
students, conference presenters, and
passionate individuals to circulate their
ideas. The Expo promoted conversation,
stimulated ideas, and brought together
a diverse network for professionals and
newcomers hoping to set projects in motion.
This high energy portion of the conference
is an ideal place for partner organizations to
showcase innovative projects and connect
with interested, enthusiastic, and talented
community members.
www.abe!erworldbydesign.com PAGE 21
“I really enjoyed the cross pollination among such a high-wa!age collection of professionals. I made some great connections, and found it highly valuable.”Peter LightBloom Energy / Product Manager
SOCIAL MIXERS
PAGE 23
Nightly social events provide
a place for a!endees to unwind, process
the ideas of the day, and connect with other
passionate innovators in a more casual
environment. Here, amid live music, organic
mixology, artist demonstrations, and local
food tastings, a!endees frequently make
friendships and connections that last
through to next year’s conference. The
social events are more intimate and relaxed
than other portions of the conference,
and so provide a fun an unique se!ing for
advertisements and announcements from
partner organizations.
www.abe!erworldbydesign.com PAGE 25PAGE 25
“This event helps me believe we are making strides toward building that be!er world.”John KimHerman Miller / Be!er World Marketing Manager
BETTER WORLD CHALLENGE
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Throughout the year, a!endees
remain engaged in the Be!er World
community, in part by participating in
the Be!er World Challenge. The design
competition aims to inspire innovators from
multidisciplinary backgrounds to solve a
tangible problem, and highlights some of the
most talented members of our community.
In 2010, A Be!er World Design solicited
proposals to address the problem of urban
food deserts and partnered with the City
of Providence to implement the winning
proposal.
www.abe!erworldbydesign.com PAGE 29
In 2010, the winner of the Better World Challenge proposed a bus loop to connect food deserts to grocery stores and local shops. The system provides efficient, sustainable, and cost-effective access to nutrition.
www.abe!erworldbydesign.com PAGE 31
WHYSPONSOR?
PAGE 31
A Good CauseBy partnering with A Be!er World by Design,
you’re associating yourself with a positive
movement to change our world for the be!er.
Our conference is unique, and makes a lasting
impression on nearly all of our a!endees.
You’re supporting a student-run conference
that integrates professionals, students, and
academics in ways not happening anywhere
else in the world. The result is a synthesis
of disciplines and viewpoints, a pertinent
discussion on social design, and a myriad
of substantive changes to public policy,
professional norms, and people’s lives.
AccessWe o"er the opportunity not only to expose
your organization to these interested
innovators, but also access to their thoughts
and talents. Among them are many of the
country’s top students, eager to enter the
professional world and leave their mark on
it. Powerful and innovative professionals are
also present in large numbers from a wide
variety of industries, all of whom tend to be
interested in engaging with all the members
of the Be!er World community.
Tax deductibleAll contributions to A Be!er World By
Design are fully tax deductible.
5%
14%14%
13%
11%
7%
6%
6%
5%
9%4%
6%
www.abe!erworldbydesign.com PAGE 33
InterdisciplinaryAlthough our a!endees are exceptionally diverse, working in unique ways that are di#cult to fit
into precise categories, here are some of the major industries that they hail from:
5%
14%14%
13%
11%
7%
6%
6%
5%
9%4%
6%
“Every year for three days an astounding amount of brain and creative power converges on the Brown and RISD campuses.” Christine JohnstonNext American City
ExposureLast year, A Be!er World by Design
a!racted over 1,000 a!endees, twice as
many as the year before and had a dedicated
online following of over 5,000. In 2011, we
expect the conference to grow even further,
reaching a larger and more diverse following
than ever before by engaging the community
and expanding our web presence to give
even more people access to the speakers
and panelists we host.
Our a!endees are, by mere virtue of being at
the conference, interested in new products
and ideas. Overwhelmingly young and
extremely diverse, they share a passion for
improving the world not captured completely
at any other event. They hail from all across
the northeast, and in some cases travel
across the country and even across the world
to be a part of A Be!er World by Design.
San Francisco, CA
Palo Alto, CA
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Our attendees come from all over the
world to be part of A Better World by
Design. In 2011, some of the represented
areas were:
Providence, RI
Boston, MA
New York, NY
Philadelphia, PA
Atlanta, GA
Hartford, CT
Mumbai, India
Adelaide, Australia
www.abe!erworldbydesign.com PAGE 37
HOW TO SPONSOR
PAGE 37
Bronze Sponsor$1,000+ Listed as Bronze
sponsor in all promotional
materials
+ Quarter page ad
+ Informational listing in
program
+ Homepage web
recognition and sponsor
page link
+ One complementary
admission
+ Access to 1,000+
a!endees and a web
audience of 5,000+
unique visitors
Friend of the ConferenceLess than $1,000+ Listed as Friend of
the Conference in all
promotional materials
+ Informational listing in
program
+ Homepage web
recognition and sponsor
page link
+ One complementary
admission
+ Access to 1,000+
a!endees and a web
audience of 5,000+ unique
visitors
Silver Sponsor$2,500+ Listed as Silver sponsor
in all promotional
materials
+ Half page ad in program
+ Informational listing in
program
+ Homepage web
recognition and sponsor
page link
+ One complementary
admission
+ Access to 1,000+
a!endees and a web
audience of 5,000+ unique
visitors
Below are some sponsorship options. The list of benefits to your organization from each tier is
far from exhaustive, and we look forward to working with your organization to see how we can
best meet your needs and interests. For example, premier sponsors may wish to host a workshop
at the conference, or platinum sponsors may wish to participate in a panel. Others may be most
interested in in-kind sponsorship or sponsoring a specific event. In short, there’s no limit of
ways in which your organization could benefit from being involved with our conference and our
attendees.
www.abe!erworldbydesign.com PAGE 39
Premier Sponsor$15,000+ Company name
displayed on program
cover
+ Full page ad in program
+ Table in main lobby
featuring and displaying
your product or service
+ Informational listing in
program
+ Homepage web
recognition and sponsor
page link
+ Three complimentary
admissions
+ Promotional materials in
a!endee gi$ package
+ Access to 1,000+
a!endees and a web
audience of 5,000+ unique
visitors
Platinum Sponsor$10,000+ Listed as Platinum
sponsor in all promotional
materials
+ Full page ad in program
+ Table in main lobby
featuring and displaying
your product or service
+ Informational listing in
program
+Homepage web
recognition and sponsor
page link
+ Two complimentary
admissions
+ Promotional materials in
a!endee gi$ package
+ Access to 1,000+
a!endees and a web
audience of 5,000+ unique
visitors
Gold Sponsor$5,000+ Listed as Gold sponsor in
all promotional materials
+ Half page ad in program
+ Informational listing in
program
+ Homepage web
recognition and sponsor
page link
+ Two complementary
admissions
+ Promotional materials in
a!endee gi$ package
+ Access to 1,000+
a!endees and a web
audience of 5,000+ unique
visitors
We look forward to working with you!
Thank you for considering a partnership with A Be!er World by Design. No ma!er what type
of organization you are, we would love the opportunity to talk more about the ways in which we
could cooperate. Remember that by supporting A Be!er World by Design, you are furthering
the study and practice of design with mankind in mind.
Best regards,
A Be!er World by Design 2011 Commi!ee
www.abe!erworldbydesign.com
www.abe!erworldbydesign.com PAGE 41
Sponsorship HeadsDaniel Goldberg
danielg@abe!erworldbydesign.com
+1 (847) 513 2574
Raaj Parekh
raaj@abe!erworldbydesign.com
+1 (610) 781 0656
Design by Leah Chung
Content by Daniel Goldberg, Raaj Parekh
Edited by Mike Eng
Creative Direction by Tino Chow
www.abetterworldbydesign.com
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