Introduction to Internet Marketing
Presented by:Ankur PateL
CEOInfotrex Services Pvt. Ltd.http://www.infotrex.com
The Goal of Marketing To present your products/services
to the market in a way that makes them more attractive than the products/services of
your competitors.
Different Way to Market
Newspaper Advantages Broad mkt coverage Immediate Flexible ad size Visibility of product Color Use of coupons People believe what
they read.
Disadvantages One day life span Limited demographics “Lost in the Crowd” Lack of movement &
sound
Radio Advantages Demographic selection Immediate Sound reinforcement Quick flexibility
Disadvantages Restrictive message
length Need for repetition Short recall factor
Television Advantages Use of light, sound,
motion, & color Mass coverage Immediate Demographic selection
Disadvantages Short exposure Expensive production Expensive to air
Direct Mail Advantages Demographic selection Unlimited message
length Consistent reproduction Direct response by
order or coupon
Disadvantages Expensive Difficult to obtain
“pure” mailing lists Long lead time Negative reaction to
junk mail
Outdoor Advantages Reaches large audience Long-term exposure Color & graphics
Disadvantages Limited message length Expensive to produce &
place Difficult to obtain the
best locations
Internet Marketing Becoming Very Important
Young Generation Demands it
Very Cost Effective & Measurable
9 Tips for Internet Marketing
1. Have a Nice Web-site Design, which provides Valuable information about
product/services
9 Tips for Internet Marketing
2. Write initial content professionally & place them scientifically
9 Tips for Internet Marketing
3. Publish Interesting Photos & /Videos
9 Tips for Internet Marketing
4. Publish Articles/Blogs/Press Releases Regularly
9 Tips for Internet Marketing
5. Participate in Social Media Sites(LinkedIn,Twitter,Facebook) Regularly
9 Tips for Internet Marketing
6. Ask Feedback(online & offline) from customers regularly
9 Tips for Internet Marketing
7. Send Emails/SMS Regularly in Mass with good/valuable content and re-direct users on the web-site
9 Tips for Internet Marketing
8. Search Engine Optimization & Paid Ads on Google
9 Tips for Internet Marketing
9. Prompt Email/Phone/Online Chat Support
How do we execute Internet Marketing for your Business?
ASK lots of questions about your products/services/target audience
Research for best keywords which people might search on search engine
Re-design your web-site & Re-writing web-site content
How do we execute Internet Marketing for your Business?
Publish lots of content regularly – Articles/Blog/Press Release/Video/Audio
Research for email addresses of prospective customers & Send interesting news/articles
Participate in Social Sites(LinkedIn,Facebook,Twitter etc.)
How do we execute Internet Marketing for your Business?
Apply techniques of SEO & get higher rank in Search Engine(Google/Yahoo)
Depending upon your budget, manage Paid ads in Google
Monitor web-site traffic & Provide Email/Chat Support
Thanks for Your Time
Ankur PateLCEO – Infotrex Services Pvt. Ltd.
M: 91- 9376133927 (India) 1-313-447-1275 (USA)
E-mail: [email protected]
Top Related