9 Reasons Japanese Interactive Work Is Awesome
1.Distribution
(http://lastguy.jp/game.php?url=http%3A%2F%2Fgoogle.com
)
2.Advanced mobile culture
(http://www.youtube.com/watch?v=H1PM7YO6hEw)
3.It’s polite
(http://www.777interactive.jp/awards/2009/hellomap_blogparts/e/index.html
)
4.Craft
(http://www.uniqlo.com/try/
http://www.designersrevieofbooks.com/2009/03/designing-design/
)
5.It reflects a
culture of comics, gaming and technology
(http://spfdesign.jp/award/editscr/autumn/en.html
)
6.They are having fun with it
(http://www.engine-plus.co.jp/gassaku/award_one.htm)
7.Some of it is a bit strange
(http://www.tokyu-hands.co.jp/gw2008/mushi/)
8.Some of it is a bit clever (http://adzilla.blogspot.com/2007/02/japan-subway-
ad.html)
9. The work isn’t driven
by TV advertising(http://sagami.non-grid.jp/award/en.html)
Ideas stolen from Iain Tait (www.crackunit.com)
Illustrations by Yuki Nakano (www.yukister.com)
Arigatou gozaimasu
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