Download - 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

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Page 1: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

Tuesday’s Tips & Tactics9 Attributes of the Preferred Landing Page

Page 2: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

The Preferred Landing Page

Page 3: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#1 – Capture IP Address

Page 4: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#2 – Testing

A B

Page 5: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#3 – Minimize Links

Page 6: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#4 – Form ~ One Call-To-Action

Page 7: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#5 – Value Proposition ~ Headline

Page 8: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#6 – Imagery ~ Video

Page 9: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#7 – Testimonials ~ Proof

Page 10: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#8 – Body Copy ~ What’s in it for them?

Page 11: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

#9 – Bulleted List ~ What’s in it for them?

Page 12: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

Social Proof ~ Sharing?

Page 13: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Preferred Landing Page

Twitter: #Kuno - @CPollittIU

Above the Fold?

Page 14: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

The Preferred Landing Page

Page 15: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

The Content Marketing Manifesto

Facebook.com/kunocreative

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Twitter: #Kuno - @CPollittIU

Page 16: 9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

Twitter: #Kuno - @CPollittIU

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