850 Million People Can’t Be Wrong:How Social Networks Will Reshape B2B CommerceAndrew Bartolini @andrewbartolini
Justin Fogarty @justacio
#AribaLIVE
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850 Million People Can’t Be Wrong: How Social Networks Will Reshape B2B Commerce
Andrew BartoliniChief Research OfficerArdent PartnersApril 12, 2012
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Chief Research Officer, Ardent Partners Publisher, CPO Rising – www.cporising.comSummary Recognized expert in sourcing, procurement, AP, and supply management Named a “Pro to Know” by Supply and Demand Chain Executive three
times Former VP of Global Supply Mgmt. research at Aberdeen Group;
Benchmarked thousands of enterprises across all facets of their supply management operations
Experience
Leadership roles in sales, marketing, and services at Ariba and Commerce One. Rich experience in strategic sourcing, business process transformation, and software implementation. Background also includes consulting and investment banking.
Education MBA – Indiana University BA – College of the Holy Cross
ANDREW BARTOLI
NI
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Ardent Partners is a research and advisory firm focused on defining, advancing, and
promoting the supply management strategies, processes, and technologies that
drive business value and accelerate organizational transformation within the
enterprise.
ARDENT PARTNER
S
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www.cporising.com
CPO RISING: THE FIRST INDEPENDENT SITE FOR CPOS
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AGENDA
Introduction
Social Networks
B2B Commerce
B2B Use Cases
Summary
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50 MILLION PEOPLE
It took 38 years for radio to reach an
audience of 50 million.
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50 MILLION PEOPLE
It took 13 years for TV to reach an audience of 50 million.
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50 MILLION PEOPLE
It took 4 years for the
internet to reach 50
million users.
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50 MILLION PEOPLE
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It took <2 years for
Facebook to reach 50
million users.
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50 MILLION PEOPLE
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It took <2 years for
Facebook to reach 50
million users.
8Today: THEY CAN’T BE WRONG
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The Impact of Social
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Paradigm shift in the way people:
Communicate
Interact
Create, find, share, & use information
Big Question: How will this impact
business?
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Social Networks
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How many of you have an active?
HOW SOCIAL ARE YOU?
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Twitter Facts:
Founded: 2006
Network: 350 million+
Attributes:
“Microblogging” -
quick/informal
communication
between individuals
and groups.
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How many of you have an active?
HOW SOCIAL ARE YOU?
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LinkedIn Facts:
Founded: 2002
Network: 135 million+
Attributes: “Online
Contact Network” –
maintain professional
relationships. Jobs,
Updates, News, Info,
Groups
44,538 members
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How many of you use?
HOW SOCIAL ARE YOU?
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Wikipedia Facts:
Founded: 2001
Network: 21 million+
articles
Attributes: Free,
collaborative,
multilingual Internet
encyclopedia
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How many of you have an active?
HOW SOCIAL ARE YOU?
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Hundreds more for:
• Messaging
• File-sharing
• Video
• Blogs
• Gaming
• Ratings
• Dating
• Etc.
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Social Network Takeaways
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(1) Social networks are prevalent
(2) While the focus, offerings, services,
and members can be quite unique, it
is these same facets that make them
valuable
(3) Business has taken notice
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B2B Commerce
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B2B COMMERCE – KEY TRENDS SINCE 2000
Globalization
Communication Technology
The Internet
Process Automation (i.e. Spend Management
tools)
Commerce/Supplier/Payment
Networks
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B2B COMMERCE VS CONSUMER GAPS
“Why is B2C so easy and B2B so hard?”
~ Kevin Costello, Ariba LIVE 2012, 2011, 2010……
The B2C & B2B “gaps” fall into a few main
areas:
• Usability
• Features/Capabilities
• Adoption
• Impact
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SOCIAL BUSINESS VS SOCIAL MEDIA GAPS
“Why is Social Media so advanced and
Social Business non-existent?”
~ Andrew Bartolini, Ariba LIVE 2012
A few examples:
• Communication (i.e. Email dependence)
• Performance ratings
• Discovery
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B2B Use Cases
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COMMUNICATION (VIA “MICROBLOGGING”)
Value in a B2B Context:
Informal, frictionless, open, spontaneous
communication that encourages
participation
Use Case #1: Supplier
implementations
Use Case #2: Invoice dispute
resolution or status inquiriesCopyright © 2012 - Ardent Partners Ltd.
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INTERNAL KNOWLEDGE MGMT (VIA “WIKIS”)
Value in a B2B Context:
“If only HP knew what it knows, it would
make three times more profit
tomorrow.” ~ Lew Platt x-CEO, HP
Use Case #1: Requirements gathering
Use Case #2: Best practices in
category management
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Summary
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SUMMARY
During my presentation,
4.2 million tweets were sent
8.1 million Facebook users checked accounts
42 million YouTube videos were played
BUT ALSO
$17,123,287.50 transacted on Ariba
Commerce Network
$856 million B2B Transactions in the US
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SUMMARY
The potential impact is so dramatic that
P2P trading partners must take notice
Gaps must be closed (Perception, Trust &
Privacy, Technical )
Business Networks are the logical
locations for the convergence of Social
Networking and B2B Commerce
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B2B COMMERCE
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Andrew Bartolini Chief Research OfficerArdent Partners [email protected]
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Email me to connect
SOCIAL MEDIA
@andrewbartolini
@ardentpartners
THANK YOU – Q&A
Discussion
• Share this session¨ Ariba LIVE Mobile App¨ SlideShare¨ Audio & video to come
• #AribaLIVE¨ @andrewbartolini ¨ @justacio
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