NTT DOCOMO Japan
How to upgrade your image from an old fashioned company to young and fun
4 Asia Pacific
PEPSI China
Adding a people purpose to your brand to connect emotionally with your audience
5 Asia Pacific
OPTUS Australia
How innovative technology can help you prove the power of your product
8 Asia Pacific
ALZHEIMER’S New Zealand
Think creatively about how to symbolise what matters most to your audience
11 Asia Pacific
AUSSIE FARMERS DIRECT Australia
Cut through the distributors to sell directly and better
12 Asia Pacific
BAIDU CHOPSTICKS China
Apply technology to everyday tasks to make everyday life better
13 Asia Pacific
DISNEY ENGLISH SCHOOLS China
Connect with a more powerful brand to help your business grow faster and further
14 Asia Pacific
GOGORO SCOOTERS Taiwan
Take a concept like Tesla, then apply it to a different category
15 Asia Pacific
LUCKY IRON FISH Vietnam
Sometimes physical, traditional solutions are the most inspiring
17 Asia Pacific
FRANK BY OCBC Singapore
Connect with young people by delivering products in new ways
19 Asia Pacific
XIAOMI MIBAND China
Engage people through health and fitness, and big data to make it personal
20 Asia Pacific
KEMPINSKI Dubai
Find the overlap between your brand message and what your audience is interested in
Middle East and Africa
1
BAHEYA HOSPITAL Egypt
How to break through the clutter of charity ads on television
Middle East and Africa
2
STOP THE SHOP Lebanon
Use earned media power to change attitudes and behaviours
Middle East and Africa
4
SURESLIM South Africa
Disruption, temptation, contradiction, reverse psychology.
Middle East and Africa
5
GUINESS Africa
Using cultural heritage to connect with your local audience
Middle East and Africa
10
FARM FROM A BOX Ethiopia
Creating complete solutions for people who need them most
Middle East and Africa
11
KULULA AIRLINES South Africa
Engaging consumers through humour in a serious world
Middle East and Africa
12
COCA COLA & BT GLOBAL Nigeria
Partnering to add value to your proposition and distribution channel
Middle East and Africa
13
RATHAKA South Africa
Turning waste products into more innovative useful products, and making them cool
Middle East and Africa
15
LORNAH SPORTSWEAR Kenya
Design that use local culture and heritage, and personalities
Middle East and Africa
16
UN SHARE A MEAL Syria
Engaging people in easy ways, to make a difference in seconds.
Middle East and Africa
17
MELLOW CABS South Africa
Redesigning traditional products in more modern ways
Middle East and Africa
18
SHIKUN & BINUI Israel
Demonstrating industrial benefits in more human ways
Middle East and Africa
19
WALK FOR WATER Sudan
Taking your cause to a global audience though extreme action
Middle East and Africa
20
GERMAN WINGS & SKYPE Germany
Using technology and data to target individuals with a tailor made promotion
2 Europe
MEDIA MARKT Germany
Live branded content across all media channels to activate new and existing customers
9 Europe
RED BULL BREAK DANCE Italy
Don’t sell your product sell your brand, connected to a bigger idea.
20 Europe
ALLSTATE INSURANCE USA
Use a non-traditional way to engage new customers for a low involvement product
3 The Americas
SPORT CLUB DO RECIFE Brazil
Create emotional branded content to spark the conversation around a difficult theme
6 The Americas
SAMSUNG Argentina
Change the brand perception from cold and technologic to a brand that cares
8 The Americas
AMAZON PRIME AIR USA
Communicating future ideas and innovations to engage customers today.
11 The Americas
BOLTHOUSE FARMS USA
Making boring things more interesting – like healthy food more fun.
12 The Americas
BROOKLYN SUPERHERO SUPPLY CO. USA
Creating science-fiction brands to sell normal products
14 The Americas
GOOGLE USA
Combining high tech with low tech to make things interesting and affordable
16 The Americas
JOHNNY CUPCAKES USA
Packaging your product like something else, and selling it differently
17 The Americas
LULULEMON YOGA BEER USA
Reaching out to a new audience, with a different motivation, for your product
18 The Americas
SAVE THE CHILDREN Mexico
Addressing big issues in bold and direct ways to gain more attention
19 The Americas
VIRGIN AMERICA USA
Sit up and listen. Don’t communicate the way everybody else does.
20 The Americas
AROUND THE WORLD IN
80 MARKETING
IDEAS 2016 Around the world in 80 Marketing Ideas was developed as a crowd-sourced “treasure hunt” by the global marketing community, and then brought to life in a two-day event in Istanbul. Find out more about each marketing idea at www.theGeniusWorks.com With special thanks to Anouk Pappers, Maarten Shaeffer, Tanyer Sonmezer, Maya Gamilidi, HRH Princess Basmah Bint Saud, Alex Hunter and Kaiser Kuo. For speaking keynotes and workshops contact [email protected]