InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
Seven Smart Digital Publishing Ideas
Carolyn MorganPenmaen Media
@carolynrmorgan27 September 2016
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
About the PresenterCarolyn Morgan
Carolyn has over twenty years experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on digital publishing strategy.
@carolynrmorganwww.penmaen-media.co.ukcarolyn@penmaen-media.co.ukhttps://www.linkedin.com/in/carolynmorgan07887 625229
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
Digital is revolutionising publishing • Mobile first• Everyone is an editor• Social sharing• Visual beats text• International reach – and competition• Tech giants set UX standards• New competitors, new rules
• …..publishers have to evolve or die
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
1. Invite readers to share content• TES• Allrecipes.com• Accounting Web• Provide online
publishing platform• Reward contributions• Enable networking• Authentic content• Build loyalty
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
2. Embrace social distribution• HBR• AJ+• Economist• Martha Stewart Living• Experiment and spread
the risk across platforms• Build brand authority• Drive back to your site• Capture emails
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
3. Learn to play with video• AJ+• Hearst• DHP video mags• 75% of mobile traffic will be
video by 2020• Facebook & Snapchat have
8 billion views each• Captions, short form,
vertical format• Interviews, reviews, how-
tos……
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
4. Build mobile first products• Espresso• Quartz• Popsugar• Over half of browsing, largely
smartphone• Simple UI• Bitesize, relevant, timely,
shareable content• Learn from user behaviour
and analytics• Entry ramp to other products
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
5. Help your audience learn• TES Institute• RCNi Learning• Craftsy• Pick and choose modules• Individual prices or
subscription• Range of price points from
£15-£9000• Collaboration with
educational orgs• Online only or mixed with F2F
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
6. Get closer to the sale• Dennis buyacar.co.uk• Allrecipes.com• Jewellery maker home
shopping• Marketing reach• Import e-commerce
expertise through acquisition or partnership
• Buyers guide content• Coupons at point of sale
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
7. Help advertisers go native• Quartz• Accounting web• Understand advertisers
objectives• Dedicated
editorial/design team• House style with
standardised elements• Clear labelling• Track analytics
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
Seven smart digital publishing ideas
1. Invite readers to share content2. Embrace social distribution3. Learn to play with video4. Build mobile first products5. Help your audience learn6. Get closer to the sale7. Help advertisers go native
InPublishing Top Tips webinar series
Seven Smart Digital Publishing Ideas…
Seven Smart Digital Publishing Ideas
Thank youAny questions?
Carolyn Morgan@carolynrmorgan
https://www.linkedin.com/in/carolynmorgan07887 625229
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