PPC Hacks to Conquer Black Friday and Cyber MondayBlack Friday and Cyber Monday are fast approaching
and businesses don’t want to miss out on this
fantastic opportunity to boost traffic and sales.
Historically, companies geared up year-round for
their Black Friday kick-off, and while online
businesses don’t need to prepare quite that far in
advance, they do need some lead time to fully
capitalize on the lure of Black Friday and Cyber
Monday deals.
So, are your PPC campaigns optimized to attract
traffic this Black Friday and Cyber Monday? Below,
we list seven PPC hacks you should use to optimize
your paid campaigns to conquer the holiday rush.
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Optimize for Mobile1Shoppers are using their mobile devices to research products and make
purchases more than ever. Make sure you’ve optimized your PPC campaigns for
mobile users so you don’t lose out on that lucrative traffic.
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Optimize Landing Pages2Make sure the landing pages you link your ads to cater to what the ad copy
promises, and include a killer CTA visitors can’t resist.
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Use “Cyber Monday” and “Black Friday” in Copy. 3
This tells customers right away that there’s a deal and it’s only for a limited time.
Many shoppers are specifically looking for those deals and using such buzzwords
will catch their eye faster than general sales copy.
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Adjust PPC Bids Prior to Black Friday4
If you’re tailoring your content and ads to garner Black Friday/Cyber Monday
traffic, expect an increase and adjust your PPC bids accordingly.
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A/B Testing. 5The busiest shopping day of the season is not the time to start testing new
layouts and campaigns, but testing in advance is a great idea to better enhance
your digital marketing efforts so that your ads are optimal for the most
conversion on Cyber Monday.
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Remarket to Previous Website Visitors6
PPC ads work exceptionally well in remarketing campaigns, which target previous
visitors to your site. These visitors offer a warm prospect as they have already
expressed interest in your business but simply haven’t followed through with a
purchase.
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Rotate Ads or Pause to Accommodate Holiday-Specific Ads. 7
If you have ads that have consistently strong conversion rates, it's fine to keep
those in rotation, but make sure you allow room in your budget for specialized
Black Friday and Cyber Monday ads.
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Game Changing AdwordsStrategies to Step Up Your PPC
Solid Google Adwords Strategies are a game changer for your Paid Media / PPC Campaigns.
If these Adwords Strategies are well executed and regularly enhanced then your PPC will
drive sales and get you excellent ROI.
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Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: [email protected]
Black Friday and Cyber Monday offer lucrative marketing opportunities for your PPC
protocol, so take advantage of our hacks to get your holiday campaigns off to a great
start.
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