7 Minutes with an Adobe Developer

Mike Doernberg

SmartPath• Marketing Resource Management

Application– Job Management– Workflow– PDF Review and Approval

• 2 Products – SmartPath MMS – SmartPath AMS

• Targeted at – Marketing and Corporate Communications– Advertising Agencies

Job Jackets

Documents

Integrated PDF Forms

Schedules

Process Designer

Work Distribution

Reporting

Review & Approval

Review & Approval

Offline Document Approvals

J2EE Technologies

Results• Reduced cycle time• Greater accountability across

supply chain• Lower program development costs• Reusable base of marketing

information• Competitive differentiation