7 Facebook Best Practices Every Business Owner Needs
Success Of A Facebook Ad: 2 Key Factors
1. The Ad Content
2. The Right Target Audience
After having ran hundreds of ad campaigns, we’re able to narrow down to a few key
factors when it comes to running a successful Facebook Ad
Typical Facebook Ad Layout
1.Headline
2.Text
6.Images
3.Description
5.Call to Action
4.Caption
1. Headline - The main theme fo your ad
that will capture user’s attention
2. Text - Copy describing your
offer/product, expanding on the
headline
3. Description – More description,
added benefits and features
4. Caption – URL of your domain
5. Call to Action – A Facebook button
directing them to click
6. Images – An appealing image of your
offer
1. Know Your Ad Type
Depending on the purpose, certain ad type can be more effective than others, here are
a few best practiced content and uses of them.
Instagram Ads
Content: Visually appealing images, interactive videos,
people go on instagram to be entertained, inspired and
awed.
Best used for: beauty & wellness, fitness & sports,
clothing & apparel, travel, events
1. Know Your Ad Type
Event Ads
Content: Exciting event, good to have incentives for them to
come down(free gifts, contest, etc)
Best used for: Event, Training & workshops, Concerts, Product
launch
1. Know Your Ad Type
Lead Generation Ads
Content: Must be beneficial for your target audience, better if
they can see instant results
Best used for: Anything! From clothing to events, there’s always
some sort of incentive they can get in exchange with their contact
info.
1. Know Your Ad Type
Video Ads
Content: The first 5 secs must be the most eye-catching, it could
serve to entertain or educate, the best ones tap on both.
Best used for: Again it can be used for almost any industry, think
of ways that you can entertain while educating yoru target market
2. Ad Writing Hacks
When it comes to Ad writing, there are some words that can attract the audience more
than others.
You/Your: Humans like to hear their name
being called, same goes if you’re addressing
them
Free: Now who wouldn’t want something that
is free?
New: We’re always looking for updated and
better stuff
Now: This gives them the sense of urgency
to take action
3. Adding The Call To Action
After you’ve built up the audiences desires, you must always add a call to action to
direct them on what to do next. It can be a facebook button or on the text.
4. Adding Social Proof
Social Proof is the concept that people will conform to the actions of others under the
assumption that those actions are reflective of the correct behavior.
It can range from number of people who have benefitted to testimonials or
endorsements
5. Take Advantage Time & Traffic
Find the right time to show your ads
Showing your ads when your target audience are area will save you on unnecessary ad cost.
5. Take Advantage Time & Traffic
You have the option of doing so when you choose under “Budget”, you can choose
“Lifetime Budget” then “Run ads on a schedule”
6. Updating Of Ad Content
Ad content will lose it’s entertainment value over time, so do remember to switch and
change up your ad content frequently.
7. Taking Advantage Of Your Demographics
Depending on the demographics of your facebook fans, you can get a better feel of
your profiles that you’re targetting
Find the right segment of people
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Thank You For Reading
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