7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales!Presented by Donna Maria at Farm to Market
September 20, 2015 |Asheville, NC
What You Want People To Do• Join your organization
• Buy your book
• Attend your event
• Buy your product
• Opt into your mailing list
• Share your information with their friends
• Like your Facebook page
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Funnel: what’s the process?
•Exposure
•Influence
•Engagement
•Action
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1. Systematize Everything!• Never wake up wondering what to post where
• Never make anything up
• Sample System:
• One blog post a week (anchor)
• 1 or 2 newsletters a month (anchor)
• 2 posts/week to Facebook (Tues/Thurs)
• 1 Instagram a day
• 20 minutes a week on Pinterest
• 5 Tweets a day (HootSuite to schedule)
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Anchors
• You brand them
• You own them
• No third party intervention or changes
• You control them
• You decide when to use them and how
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2. Choose 3 Social Media Outlets
• Select the ones where your customers are (ask them!)
• Learn just enough to post regularly and to share and connect
• For herbal/artisan businesses, most likely best options:
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3. Blog
• Templates
• Interview someone
• Video
• Products
• Pictures of harvest
• Markets and retailers
• Local events
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4. Newsletter
• Build a list
• share pictures
• harvest dates
• open houses
• farmer’s market appearances
• speaking events and demonstrations
• grass roots advocacy
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5. Cross Promote
• Link back and forth between all outlets
• Put social links at the blog and newsletter
• Copy links to blog posts on Pinterest, etc.
• Use Facebook to get people’s email addresses
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6. Business Cards
• Put your 3 social links on your business card and all collateral and promotional material
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7. Help Each Other!
• Collaborate on blog posts
• Share each other’s content
• Local promotion
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What You Want People To Do
• Join your organization
• Buy your book
• Attend your event
• Buy your product
• Opt into your mailing list
• Share your information with their friends
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Indie Business Network http://www.indiebusinessnetwork.com
(704) 291-7280
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