Is it easy to pronounce?
Does it have the right meaning?
Does it give the desired impression?
Is it memorable?
Are they well-connected?Are they familiar with the industry?Are they successful in what they do?Why not locals?
Always double-check!
Don’t come up with Don’t come up with brand name yourselfbrand name yourself
Don’t design the Don’t design the leaflet yourselfleaflet yourself
Don’t write the Don’t write the messages yourselfmessages yourself
Don’t design the Don’t design the store yourselfstore yourself
Don’t negotiate only Don’t negotiate only by yourselfby yourself
Make sure the opportunity exist
Don’t rush!
Find the right partners
Have back-up plans
Think regional
The Brand is your passport
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