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BARACK OBAMA:
Obama is a g i f ted speakerwho has something
to teach al l leadersin business and pol i t ics ,
regardless of theirpol i t ica l opinions.
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BUT 3TECHNIQUES
INPARTICULAR
EASTWAY UNIVERSITYOF SOCIAL SCIENCES WWW. SPEAKERHUB.COM
Obama uses a number
of rhetorical devices in
his speeches
Appear to be consistent across
all of his speeches.
1. TRANSCENDENCE
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By us ing concrete and tang ib lelanguage, Barack Obama can t ransportus to another p lace and actua l ly pa int aportra i t that we can see in our minds ’eye .
Your audience demands spec i f i c i ty . Useconcrete examples and a lways answerthe quest ion , “Why should I care?"
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2. REPETITION
Repet i t ion used art fu l ly he lps to c lear lyemphas ize one idea and make i tmemorable . Obama l ikes to group ideasinto sets of three.
Don’ t of fer up too many th ings toremember .
Three is a much more powerfu l number ,and eas ier to remember .
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3. GESTURES
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T h e g e s t u r e s r e f l e c t t h e c l a r i t y o ft h e i r t h i n k i n g a n d a c t u a l l y g i v e s t h ea u d i e n c e c o n f i d e n c e i n t h e i rl e a d e r s h i p .
P r e s i d e n t O b a m a u s e s g e s t u r e s t op u n c t u a t e n e a r l y e v e r y s e n t e n c e .
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BARACK OBAMA FORBES
INSPIRED BY ARTICLE BY VISUALIZED BY
SPEAKERHUB
ORIGINAL ARTICLEPUBLISHED BY FORBES
ON NOV 20, 2012
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