The History (1)

The experiencesPractical guide (rights and procedures) since 1978 (paper,

1985 : magnetic tape, 1990 : Minitel, 1998 : web)1996 : launch of Admifrance as a directory of French public

websites

The limitations of AdmifranceHome page : static, unchangingCatalogue of sources of informationAll the information was mixed up for all target

audiences (Private individual, Professional, Citizen)

The History (2)

The project launch

The Prime Minister decision13th of July : launch of the French Government

services new portal. (La Documentation française is commissioned to implement the project)

Key point : inauguration of a new way of functioning between departments

The project management

Orientation committeeMinistries, Prefectures, Local Authorities. Twice

a year

Project committeeLa Documentation française and Prime

minister’s departments. Every 2 months.

Project monitoring committee

La Documentation française. Every week.

The partners

•Cabinet du Premier ministre (Prime Minister Cabinet) : political decision•Secrétariat général du gouvernement (Government General

Secretariat) •Service d’information du gouverment (Government information

service) : communication co-ordination of ministries•Délégation interministérielle à la Réforme de l’Etat (State

Reform) : co-ordinator of administration modernisation•Documentation française : service-public.fr, mastery of work•Commission pour les simplifications administratives (Administrative simplification) : Administrative forms certification, administrative simplifications•Centres interministériels de renseignement administratif (interdepartmental Centres Administrative information) : answer by phone and by mail to the users

•MTIC (Interdepartmental Mission for the development of information and

communication technologies in public services) consulting for teleprocedures development, (interdepartmental intranet, ADER)

MINISTERE DE LA FONCTION PUBLIQUE ET DE LA REFORME DE

L’ETAT

PREMIER MINISTRE

•Cabinet du Ministre (Ministry Cabinet) : communication on the portal service-public as a major element of State Reform.

•Direction générale de l’administration et de la fonction publique (Directorate of Civil Service) : association of all the government departments into the project , presidency of the orientation committee

All the ministries

“Services déconcentrés” (Local Government Departments)

AMF Association representing “Mairies” (City Halls)

ADF Association representing “Départements”

The project conception

Consultation of the internautsOn-line survey and forum during August and

September 1999 : « what kind of website would you like for the administration »

ask for new services, and for services already existing (Ex : they ask for a search engine, there was one on Admifrance, but they didn’t notice it)

create services, and improve accesses

The project conception

Strategic study (from December 1999 To January 2000) : analysis of the needs of the internauts (survey and forum)the needs of all the usersFrench administration strategy, Evolution of the WWW , other portals : Private portals, foreign

government portals

Principal orientations for the website

Concentrate on the users and not the institutionsDistinguish between the different needs of the users

practical procedures, servicesgeneral information on laws, government action, studies,

public reports …

Concentrate the portal on practical servicesDiversify access according to each target audience Implement step by step different accesses, but putting

the accent first on private individualsbe conscious that the success of the project is not the

success of one website (service-public), but a larger audience for public information on the web.

Project implementationProject implementation

Project schedule

February-May 2000Approval of the objectives, definition of the

content of the first versionKey point : approval by all the partners and by the

Secrétaire général du Gouvernement

Choice of a new nameAdmifrance was linked too much to the

administrationThe desire to make service-public appear as a

new project

Project schedule

May-23th October 2000Outcome of new applicationsDefinition of the graphics, the ergonomyGraphical integration into new and existing

applicationTesting phase, launch

Characteristics, description of Characteristics, description of the sitethe site

Navigation, ergonomic (1)

Location in the website

No navigation column on the left Search engine situated at the bottom of

the pageMap of the site

Access to the information

By subject

By keywords, expressions

Direct access to the category of information requested

And a geographic access

Content of the site

First level (updated by the portal team)Practical and administrative news , mailing list

and “Chronique des sites publics” (Public websites chronicle)

2 directories Public websites : 5 000 websites : 1 700 municipalities websites,

2 000 foreign websites Government departments : 11 000 departments, 13 000

government officials

Rights and procedures guide2 400 information sheets, 1 200 FAQ, 700 forms

NEWNEW

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Content of the site

Secund levellinks to

relevant information on websites of different ministries ...

legal articles, addresses, forms ...

Functionality, servicesAsk your question (800 questions a week)

NEWNEW

Content of the site

Search engine (answer by 2 levels of information)

NEWNEW

Content of the site

The Home page

Statistics data and Statistics data and perspectivesperspectives

Perspectives

Website study (February-April 2001)on-line study (quantitative), focus group

(qualitative)

Co-branding with public et private web site (summer 2001)

Professional access (end of 2001)

Statistics data (January 2001)

Visits per month : 600 000Pages per month : 3 700 000E-mail per month : 3 000Subscribers to the mailing list : 10 000