PR LESSONS LEARNED FROM TAYLOR SWIFT SOLOMON/TURNER PR HTTP://WWW.SOLOMONTURNER.COM
Marketing Strategy Behind The
Taylor Swift Brand
Successful release of 1989, 2014’s top selling
album, provides a classic case study in PR
tactics and techniques other businesses can
follow.
Here’s the strategy…
1. Influence The Influencers
What she did…
She invited people to her homes to let them hear
music in advance of general release, posed for
photos etc. to create hype and buzz.
What You Can Do…
Provide advanced copies of yet to be released
products to key trusted customers, even media.
Let clients know about any new service you will
be providing well in advance of a company
announcement or general information release.
2. Spread Different Messages
Across Social Media Channels
What she did…
Utilized various forms of social media. Designed
posts, photos and more specifically for the
platform in use. Even responded directly to some
fans for added buzz and excitement.
What You Can Do…
Use social media to spread the word across as
many relevant channels as possible.
Create separate messages for each social
media outlet, instead of sending the same
message the same way on all platforms.
Personalize them for the different audiences on
each channel.
3. Partner Up
What she did…
Enlisted her A list music and film friends to promote
her album on their social sites.
What You Can Do…
Host an event with a company that provides
non-competitive, but complimentary product
offerings to yours.
Promote to their clients as well as yours, greatly
increasing your exposure to their customers and
vice-versa.
4. Use All Facets of Traditional
Media
What she did…
Appeared on nearly all talk shows both day and
night.
Secured cover space on magazines and articles in
major newspapers.
What You Can Do…
Secure earned media or PR type articles in
newspapers, business journals and as many
trade publications as applicable.
Many firms also have products and services
conducive to TV and radio interviews.
5. Attack, Attack, Attack
What she did…
Once the album launched she went into a full
court press and dominated the media.
Also stayed in constant contact with fans on social
media.
Even worked out a deal with Target for added
promotion.
What You Can Do…
When launching a new product or service
muster all marketing muscle and deliver the
message across all pertinent channels at the
same time.
Run these concurrently to reach heightened
levels of awareness and to speed the effort to
reach sales and marketing objectives.
For more information contact…
Solomon/Turner PR, a St. Louis PR Firm
http://www.solomonturner.com
http://www.solomonturner.blogspot.com
314-205-0800Photo courtesy of onepopz.com
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