5 Keys to Successful Lead Nurturing

Jeff Ogden, President of Find New Customers & Host, Mad Marketing TV and Marketing Made Simple

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Premier show: May 1

Why Lead Nurturing?

“As many as 9 out of 10 visitors to your website are not ready to buy today, but about 8 out of 10 will buy eventually.” Brian Carroll MEClabs

Future buyers are visiting.

Earning the Trust of Future Buyers

Share valuable content (to them!) over time, using a story-telling format, so that you earn their trust.

Watch for the hand-raise

Marketing Automation and Lead Nurturing

• Marketing Automation is useful for lead nurturing

• But it does NOT do lead nurturing.

• YOU do.

So You Want to Nurture Leads?

5 Important Things to Note

1. Start with a deep understanding

• The better you understand buyers, the better results you will achieve.

• Interview target companies and customers to understand what motivates them.

• Ensure your data is rock-solid and accurate (Data.com)

2. Tell a Story

3. Make it valuable. To them/not you

4. Include Calls to Action

• Think “What can we offer them?”

• Give to Get

• Content has value

5. Be Patient

Recap

• Nurture because most are not ready to buy

• Watch for the hand-raise

• Software helps, but you nurture

Recap

5 Keys to Success

1. Start with Understanding

2. Tell a story

3. Make it valuable

4. Calls to Action

5. Be Patient

Thank You!

• Jeff Ogden, President of Find New Customers

• www.findnewcustomers.com

• Check out Fearless Competitor blog

• http://about.me/jeffogden

• @fearlesscomp on Twitter

• Or just Google “Jeff Ogden”

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