5 Key Takeaways from “Google Analytics Usage
Among Marketers”"
Research report by:
Stop using gut ins+ncts.
• 40% of marketers use intui+on to make decisions.
• Many of these marketers aren’t measuring the outcomes of their decisions.
• Guessing wrong wastes <me and resources!
Stop using gut ins+ncts.
• Knowing your page view count is fine, but strategic use of Google Analy<cs can help you put real data behind your marke<ng campaigns.
• Use ac+onable data to drive your decisions.
Calculate the actual value of clicks.
• PuFng a dollar value on social media campaigns or content downloads can be a challenge.
• That’s why only one-‐third of marketers track their ROI.
Calculate the actual value of clicks.
• Leveraging Google Analy<cs can help you aIribute actual dollar amounts to customer ac<ons.
• Establishing values for certain ac+ons in Google Analy+cs allows you to calculate ROI and prove the profitability of your campaigns.
Use analy+cs consistently.
• Only 37 percent of marketers regularly use analy+cs to gain insight.
• When you are strapped for <me, analyzing data can fall to the wayside.
Use analy+cs consistently.
• Properly analyzing past customer behavior allows you to make educated predic+ons about future behavior.
• Even though analysis can be <me-‐consuming, using analy<cs to improve marke<ng campaigns can save <me in the long run.
Learn more about your customer.
• Tracking customer paths and running behavior reports helps you understand what people are doing on your website.
• But only 24 percent of marketers create and test hypotheses.
Learn more about your customer.
• Conduct experiments to collect real data on customer preferences. A/B tests can be run through Google Analy<cs.
• Experiments give marketers valuable insight into what is working well on their website.
Invest the extra +me to use analy+cs tools.
• Nearly half of all marketers report that data is their most underu+lized asset.
• They are too busy to set up Google Analy<cs tools prior to launching a campaign.
Invest the extra +me to use analy+cs tools.
• The Formstack report walks through the basics of UTM parameters, conversion goals, and traffic channels.
• Although it takes more effort to set up robust tracking in Google Analy<cs, it’s worth it when that ac+onable data starts rolling in.
Download the 2014 Google Analy+cs Report
Want to learn how you can use Google Analy<cs
to your advantage?
Download the report now!
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