5 Easy Steps To Make Money in the
Digital Food Marketplace
Homer « Homerun » Nievera
Homer’s Background
Founder & CEO, Negosentro.com (PH)
Co-Founder & Chairman, Mediablast Digital (PH)
Co-Founder & Group CEO, Bazinga Inc. (MNL, SFO, HOU)
Co-Founder & President, Homerun Consulting (PH)
Co-Founder, RubrikLabs (MNL, SFO, NYC)
Director, Honey Badger Studios (PH)
Former Global Head for Commercial Partnerships and
Advertising Operations of Friendster.com and Multiply.com
Former Country Head and Business Director of Impaq
Interactive (for MSN Phils.) and Admax Network
Let’s start….The first step in making money in
the digital food marketplace is…to...
Set your goals
Step # 1
Set your goals
Goal Elements:
• Awareness
• Branding
• Engagement
• Revenue
• Feedback
Don’t forget to put
deadlines to your goals
Harvey Mackay, a famous authorsaid.. « Dreams are dreams. But
Goals are dreams with a deadline. »
Step # 2
Be visible. Get found.
Finding my favorite
meeting place…
Did a Google search on
“Dulcinea Restaurant”Nice!
Googled some images…Medyo “Fail”…
Looked up locations…Winner!
Choose a Platform
• Online?
• Mobile?
• Both Online & Mobile!
Get traffic to your own site.
Or…get listed on their sites.
Creating relevant content is important.
So and is timely engaging conversation.
Survey from the U.S. National
Restaurant Association says…
Attract New Customers
• Websites: 90%
• Social Media: 84%
• Emails: 82%
• Daily Deals: 77%
Bring in Revenues
• Emails: 84%
• Daily Deals: 78%
What Customers say:
• 87% would visit or
order if they got a
savings offer from a
marketing message
sent by a restaurant
to them
What Customers say:
• Consumers would go
to or order from a
restaurant if they
received customized
marketing messages
that:
• Referenced past
visits: 68%
• Allowed them to make
reservations: 66%
• Identified them by
name: 64%
Some more numbers…
HP Retail Therapy Conference, August 2013
Of customers who compare prices on a competitor’s site online and on mobile while shopping.
54%
HP Retail Therapy Conference, August 2013
in Asia Pacific will use a mobile phone.
2.43 Billion
That’s 56.3% of total world users of 4.3Bn.
eMarketer’s Global Intelligence ReportSeptember 2013
Ave. Daily Time Spent on Apps
41 Minutes
Primarily on Facebook and Line (in PH)
Nielsen July 2013
Now let’s go to Step # 3
Step # 3
Gamify everything.
What’s the most popular game apptoday?
Candy Crush has been played
more than 151 Billion Times
Mobile gaming
revenues surpassed
$1.2Bn in 2012
Android captures 53% of
the market for
Smartphones
Starbucks Named
Mobile Marketer
of 2012
Know that we are wired
for games.
We love the concept of
rewards rather than that
of punishment.
Be creative.
Engagement and
Loyalty are key results
of Gamification.
There’s no fast formula.
Experiment.
Let’s move on to Step # 4
Step # 4
Invest in tech.
Free WIFI is a must.
T-Commerce is
happening now.
Order now via smart
phone or tablet.
Swipe and Pay now via
smart phone or tablet.
Let’s move on to Step # 5
Step # 5
Read up on what’s
coming soon.
Virtual Currency is Here.
http://beta.pocketmarketapp.com
http://foodfindsasia.com
RECAP
Fully
Embrace
Technology
MARK ZUCKERBERG
Be a Disruptor
LARRY PAGESERGEI BRIN
Be a
Game
Changer
STEVE JOBS
Profit with
Honor
BILL GATES
Hoteliers’ Guide to
Social Media
Get 2 FREE eBooks!
The Restaurant’s Guide to
Digital Marketing
Register Now!
http://foodfindsasia.negosentro.net
Follow Me on Twitter
@bnievera
Get FREE eBooks!
More questions?
I never
dreamed
of success.
I worked
for it.
Parting Shot
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