5 AlessandriaRental Property Overview
Key Property Benefits• Located in highly coveted area of Newport Coast• Property is surrounded and compared to nearby luxury resorts, including:
– Pelican Hill Resort (averaging $900 - $1,700 per night for a comparable 4 bedroom villa)– Newport Coast Marriot Resort (prices and availability vary, Villa Luccia surpasses in value and
accommodations )– Hotels around Fashion Island (prices and availability vary, Villa Luccia surpasses in value and
accommodations )
• Gated community appeals to high profile, luxury market • Few luxury vacation home properties in Newport Coast area are listed as long term
vacation rentals, providing higher demand for travelers• Via Luccia has enjoyed exposure in many reservation portals, including:
– VRBO– Airbnb– Sublet.com– Corporate Housing by Owner– Luxury Retreats.com - have not used due to commission. Turn key solution (charges an average of 10%-20%
commission, depending on what is negotiated
• From July 2014- June 2015 Via Luccia could have been booked continually, however, availability limited due to owner’s use and desire to sell property could not accommodate
Competitive Landscape
Comparable Vacation Home Rental
Comparable Vacation Home Rental
Luxury Retreats
(commission based. Contact: Larry Rener/760-464-2230)*
*If you contact him, let him know it’s the property Karla Lucia owns, Diego Serrano’s
sister (as reference)
Nearby Hotel/ Resorts
Nearby Hotel/ Resorts
VRBO 2014
Rental Inquiries
VRBO 2014
Rental Inquiries
VRBO 2014
Rental Inquiries
VRBO 2014
Rental Inquiries
Airbnb 2014
Rental Inquiries
• Sublet.com– Tenant
interested in renting from 12/14-5/15 (we declined)
• Sublet.com– Second
inquiry to rent from January 1/15-5/15 (we declined)
August 2015 Booking Request
Earning Potential/Property Management
Approximate Yearly Earning Potential
• Nov-Dec $850 p/n• Jan-April $550 p/n• May- Sept $850 p/n
• $25,500 per month x 2= $51,000• 16,500 per month x 4 = $66,000*• 25,500 per month x $127,500
Total Potential Earnings: $244,500**
*Depending on length of stay we considered reducing monthly rate to $13,500 for off months**Excludes all operating costs
Property Management Proposal• For a 12 month period, or until owners (Lucia Family) have to relocate abroad,
Karla Lucia is willing to extend the following turn-key services to new owners, for 10% of booking rates:– Maintain and manage property listing on all current sites (new owner
responsible for listing fees)– Manage all rental booking, including check-in/check-out, attend to all guest
requests & questions, manage all services, including, housekeeping, gardening, pool maintenance
– Use of all branding of property, all contract agreements, house rules and service contractors
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