Payback: 400 m2 data room

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• Average revenue/m2 in Europe is 3,500 USD/m2, around 1.4M USD/year for a 400 m2 data room. Around 20% of this is margin (280K USD/year).

• Margins are over 3X for Tier 4 data centres designed for higher availability, despite increasing costs of redundant power, distribution, computing etc.

• Technologies which deliver higher availability quickly pay back from higher margins

Price: % Tier 1